• Own ongoing competitive monitoring across product launches, pricing changes, messaging shifts, and sales motions. • Build AI-assisted workflows to aggregate signals from websites, changelogs, reviews, analyst commentary, and market conversations. • Distill findings into sharp, opinionated insights that clarify implications for our positioning and sales strategy. • Maintain and continuously evolve battlecards and competitive briefs that reflect current market dynamics. • Identify emerging patterns and share insights and recommendations to product and revenue leadership. • Partner closely with sales to translate positioning into practical talk tracks and objection-handling frameworks. • Create and iterate on battlecards, differentiation frameworks, and competitive guides that improve how we compete throughout the entire sales cycle. • Participate in deal reviews to understand how competitive dynamics unfold in real conversations. • Train reps on how to use competitive materials effectively, and continuously refine enablement assets based on field feedback. • Design repeatable AI-assisted research workflows to track and analyze competitive signals. • Experiment with automation, agents, and prompt systems to improve the quality and speed of insight generation. • Establish clear standards for when to rely on AI outputs and when to apply human judgment. • Continuously improve research systems to increase signal quality and reduce noise. • Translate competitive insight into concise, compelling messaging. • Help sharpen differentiation narratives that sales can confidently deliver in high-stakes conversations. • Ensure all materials are clear, opinionated, and grounded in real buyer dynamics. • Track adoption and effectiveness of competitive materials across the sales organization. • Gather feedback from reps and leadership to assess clarity, usability, and deal impact. • Refine content and workflows based on measurable influence on positioning confidence, objection handling, and win rates. • Over time, expand scope into partner marketing initiatives, helping shape co-marketing narratives and enablement with strategic ecosystem partners.

• We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. • This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close. • You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative. • This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

• Define target customers, differentiate and position Omada’s multi-condition platform • Clearly communicate our products’ value to customers through various content • Define the value proposition for target buyers • Develop marketing strategies, create selling tools and external content • Lead product launches and synthesize customer feedback • Craft and execute activation plans for key audiences • Guide messaging and positioning across channels • Measure performance to refine approach and impact • Act as the voice of the market ensuring content, campaigns, and product narratives resonate with customers, partners, and influencers

Role Description We're looking for someone who can take WellnessMAP from where it is today to a booming app — the person who figures out who it's for, how the experience should feel, and how to grow it through the right channels. This is less a traditional 'marketing' role and more a product-growth role. We are not looking for a Google Ads person or a generalist marketer. - App growth: Understanding the customer journey, building trust and emotional resonance at every step, and booming the product through partnerships, influencer programs, and brand ambassador relationships. - Partnerships, influencers, and brand ambassadors: Identify the right partners, structure the programs, build the relationships, and run the whole motion. - Customer journey and trust/emotion assessment: Map the full customer journey and assess user feelings and trust at each step. - Surveys and split testing: Design surveys, run split tests, and turn results into product and messaging decisions. - Positioning and messaging: Own how we talk about WellnessMAP across various platforms. - Product management collaboration: Partner closely with product and engineering, contributing meaningfully to the roadmap. Qualifications - Social media influencer growth — the #1 requirement. - App growth experience — zero to booming. - Partnerships, influencer, and brand ambassador track record. - Surveys and split testing experience. - Customer journey and trust/emotion assessment skills. - UX/engineering interest and a visual/graphic design eye. - Product management experience. - Translation ability for complex concepts. - Regulatory instinct regarding wellness apps. - Dedication and long-term commitment. Requirements - Experience at consumer health/wellness brands that had to earn trust and educate their audience. - Experience scaling an influencer or ambassador program at a consumer app. - Reforge training or equivalent. - Background in the creator-led product world. - Working knowledge of ASO, lifecycle marketing, and conversion analytics. Benefits - The chance to own app growth and go-to-market for a product with real credibility. - Direct access to leadership, including Dr. Berg and the executive team. - A team that moves fast and expects the same. - Flexibility on engagement structure — contractor or employee. - Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company (for employees). - 80 hours of paid vacation to start, with additional PTO that grows with tenure (for employees). - 40 hours of personal days each year for rest and life (for employees). - Paid gym membership to support health and well-being (for employees). - 7 paid holidays (for employees). - 50% discount on all Dr. Berg products (for employees). - Fully remote work with a strong emphasis on healthy work–life balance. - Pay Range (Employee): $120,000 – $140,000 DOE. - Contractor Rate: Commensurate with experience and scope. - Hours of Operation: Monday – Friday, 9am – 6pm EST. - Location: Fully remote. - Type: Employee (W-2) or Contractor.