• Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives • Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations • Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing • Develop sales and executive-level materials that improve C-level engagement and support deal progression • Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates • Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market

• Own ongoing competitive monitoring across product launches, pricing changes, messaging shifts, and sales motions. • Build AI-assisted workflows to aggregate signals from websites, changelogs, reviews, analyst commentary, and market conversations. • Distill findings into sharp, opinionated insights that clarify implications for our positioning and sales strategy. • Maintain and continuously evolve battlecards and competitive briefs that reflect current market dynamics. • Identify emerging patterns and share insights and recommendations to product and revenue leadership. • Partner closely with sales to translate positioning into practical talk tracks and objection-handling frameworks. • Create and iterate on battlecards, differentiation frameworks, and competitive guides that improve how we compete throughout the entire sales cycle. • Participate in deal reviews to understand how competitive dynamics unfold in real conversations. • Train reps on how to use competitive materials effectively, and continuously refine enablement assets based on field feedback. • Design repeatable AI-assisted research workflows to track and analyze competitive signals. • Experiment with automation, agents, and prompt systems to improve the quality and speed of insight generation. • Establish clear standards for when to rely on AI outputs and when to apply human judgment. • Continuously improve research systems to increase signal quality and reduce noise. • Translate competitive insight into concise, compelling messaging. • Help sharpen differentiation narratives that sales can confidently deliver in high-stakes conversations. • Ensure all materials are clear, opinionated, and grounded in real buyer dynamics. • Track adoption and effectiveness of competitive materials across the sales organization. • Gather feedback from reps and leadership to assess clarity, usability, and deal impact. • Refine content and workflows based on measurable influence on positioning confidence, objection handling, and win rates. • Over time, expand scope into partner marketing initiatives, helping shape co-marketing narratives and enablement with strategic ecosystem partners.

• We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. • This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close. • You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative. • This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

• Define target customers, differentiate and position Omada’s multi-condition platform • Clearly communicate our products’ value to customers through various content • Define the value proposition for target buyers • Develop marketing strategies, create selling tools and external content • Lead product launches and synthesize customer feedback • Craft and execute activation plans for key audiences • Guide messaging and positioning across channels • Measure performance to refine approach and impact • Act as the voice of the market ensuring content, campaigns, and product narratives resonate with customers, partners, and influencers