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Circle logo
Circle

Circle helps businesses and developers harness the power of stablecoins for payments and internet commerce worldwide.

Ecosystem Marketing Director

Chief Marketing OfficerChief Marketing OfficerOtherRemoteLeadTeam 501-1,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

Arizona + 4 moreAll locations: Arizona | California | Illinois | New York | Utah

Posted

127 days ago

Salary

$200K - $257.5K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Ecosystem Marketing Director

Circle

• Define and evolve Arc’s ecosystem narrative, positioning Circle as the full-stack platform for the internet financial system • Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises, fintechs, SMB platforms, and independent builders • Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models • Identify and prioritize high-impact protocols, builders, and ecosystem opportunities in collaboration with BD and Developer Relations • Lead integrated launch strategies for Arc milestones, ecosystem programs, and major onchain initiatives • Partner with Developer Relations and Community to amplify grants, incentives, incubators, and adoption programs • Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution • Represent Circle and Arc externally at conferences, panels, industry events, and in thought leadership content

Job Requirements

  • 10+ years of experience in ecosystem marketing, product marketing, growth, developer platforms, fintech, or blockchain infrastructure
  • Proven experience building or scaling a developer or platform ecosystem across multiple audience segments
  • Strong understanding of DeFi, onchain ecosystems, and blockchain primitives
  • Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences
  • Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth
  • Experience influencing product direction through ecosystem insight and cross-functional collaboration
  • Exceptional communication skills and comfort serving as an external spokesperson.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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