• Support the development of annual marketing strategy and planning process: identify growth opportunities, build strategic campaign plans, and oversee execution across channels (paid and owned). • Drive campaign planning, timelines, and cross-functional coordination across Marketing, Revenue, and Product. • Guide customer segmentation and targeting strategies to improve engagement, measurement, and growth of core customer segments. • Own reporting and measurement across pipeline, conversion, and revenue impact, with clear visibility for Marketing and Revenue leadership. • Use dashboards and performance insights to continuously optimize campaigns and channel performance. • Remain hands-on with platforms and reporting to ensure fast, high-quality execution and accountability. • Manage external vendors and media partners to deliver brand and performance marketing goals. • Lead, develop, and manage a team of marketing professionals, setting clear priorities, coaching for growth, and fostering a collaborative, high-performing culture. • This person will travel approximately 20% of the time.

• End-to-end responsibility for revenue growth • Demand generation strategy across all categories and channels • Forecasting, targets, and performance reporting across all categories and channels • Management of the digital product roadmap prioritized tied to revenue impact • Partners with the CBO to align brand meaning, creative, and product design • Scales brand and product marketing initiatives through paid amplification • Ensures growth velocity without eroding trust or experience quality • Manage budget ownership for TOF and growth amplification • Responsible for conversion rate optimization (CRO) and digital merchandising

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results. • Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team. • Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity. • Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience. • Maintain or increase subscriber growth rate while holding or improving blended CAC • Increase top-of-funnel leads from strategic accounts • Deliver effective sales collateral and positioning that the sales team actually uses • Establish a cohesive, scalable brand identity across all newsletters • Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth • B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing.

• Define and own solution marketing strategy and positioning frameworks across Ensono’s portfolio • Establish consistent messaging standards, value propositions, and narrative structure for solution offerings • Lead solution-level go-to-market strategy, including prioritization, sequencing, and market focus • Serve as a strategic partner to sales leadership on solution positioning, enablement strategy, and GTM effectiveness • Oversee the development of solution playbooks, sales narratives, and enablement assets, ensuring quality and consistency • Guide and mentor Solutions Marketing Managers and contributors (direct or matrixed) • Partner with delivery and product leadership to align solution positioning with roadmap, capability maturity, and customer outcomes • Lead collaboration with alliances and partners on joint solution strategy and positioning • Partner closely with analyst relations on solution narratives, briefings, evaluations, and market positioning • Influence thought leadership, PR, and executive messaging with solution-level insight and proof points • Evaluate the performance of solution marketing efforts and adjust strategy based on market response and sales feedback • Act as a senior cross-functional connector, aligning leadership priorities with execution