• Act as the gatekeeper for the leadership team's calendars • Manage and coordinate all domestic travel arrangements for the leadership team • Serve as a central point of coordination for the team • Handle all administrative logistics for team-wide meetings and events • Act as the first point of contact for all non-emergency tenant communications • Proactively manage the entire lease renewal process • Manage the full leasing lifecycle when vacancies occur • Coordinate all non-emergency maintenance requests between tenants and the maintenance team • Maintain meticulous and up-to-date digital tenant files in Google Drive • Send rent payment reminders and manage follow-ups for late payments according to company policy

• Support the creation and execution of retail marketing presentations (Google Slides / PowerPoint) • Work from templates to build polished, client-ready decks • Coordinate with internal design teams to gather and implement visual assets • Assist in preparing materials for retail buyers and partners • Communicate with suppliers, brokers, and retail buyers • Assist in coordinating retail placements (e.g. in-store displays, secondary placements) • Support execution of retail activations such as display setups (e.g. corrugated box displays) • Ensure all deliverables are completed on time and aligned with expectations • Manage multiple projects simultaneously across different retail channels • Track progress, follow up with stakeholders, and ensure deadlines are met • Act as a central point of coordination between internal teams and external partners • “Own” execution — not just assist, but drive tasks forward • Work within Excel to update forecasts and track project-related data • Maintain accuracy across documents and reporting tools • Support general operational tracking and updates

• Manage and respond to emails on behalf of the founder • Handle routine and “easy” inbound communications • Draft and send professional replies • Make outbound calls when required • Manage calendar and appointments • Coordinate bookings and meetings • Assist with travel planning (flights, accommodation, logistics) • Research and identify PR influencers for product promotion • Assist with outreach coordination • Support execution of ad campaigns (primarily Google & Pinterest ads) • Upload ads and track basic performance metrics • Conduct online research • Assist with ad hoc tasks across the business • Take initiative in identifying ways to reduce the founder’s workload

• Provide comprehensive administrative support to various departments, ensuring smooth virtual office operations. • Manage calendars, schedule meetings, and coordinate appointments for team members. • Handle email correspondence, respond to client inquiries, and maintain professional communication. • Assist with data entry, document preparation, and report generation. • Support project management tasks, including tracking progress and coordinating with team members. • Conduct internet research and compile relevant information as needed. • Collaborate with remote teams using digital communication tools to ensure efficient workflow.