• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels. • Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities. • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). • Manage budgets with clear ROI accountability. • Develop differentiated positioning for med, NP, and PA students. • Translate product features into compelling value propositions and marketing assets. • Own onboarding, engagement, and retention campaigns across email and in-app channels. • Build and optimize automated lifecycle flows. • Execute student-facing events and conference activations. • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. • Track performance across channels and make data-driven investment decisions. • Partner with product and content teams to align messaging and share user insights. • Manage vendors and communicate results clearly across teams.

• Supports the execution of Delinea’s global channel marketing strategy and drives partner-facing program impact. • Manages day-to-day operations, including partner portal content management, turnkey demand program creation and utilization, partner-ready content creation, and program measurement. • Audits, curates, and maintains Delinea Partner Portal content for accuracy, relevance, and ease of use. • Builds and publishes pre-packaged partner campaigns for fast adoption and pipeline generation. • Tracks asset downloads, campaign adoption, lead generation, and pipeline influence to measure ROI. • Supports distributors and resellers with joint events, training sessions, and partner initiatives aligned to theater sales priorities.

• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels. • Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis. • Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work. • Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.

• Lead the evolution of marketing and sales technology ecosystem • Own MarTech and marketing data strategy end to end • Partner closely with IT, Finance, Sales, Regional and Global Marketing teams • Lead evaluation, selection, and deployment of marketing technologies • Oversee and optimize the MarTech stack • Define and drive adoption of standard processes