• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels. • Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis. • Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work. • Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.

• Lead the evolution of marketing and sales technology ecosystem • Own MarTech and marketing data strategy end to end • Partner closely with IT, Finance, Sales, Regional and Global Marketing teams • Lead evaluation, selection, and deployment of marketing technologies • Oversee and optimize the MarTech stack • Define and drive adoption of standard processes

• Drive Member Enrollment Campaigns (Strategy & Planning) • Own enrollment marketing strategy for assigned health plan and employer accounts. • Build campaign calendars aligned to open enrollment and year-round engagement moments. • Align campaign priorities to meet client goals and Visana growth targets. • Execute multi-channel campaigns across email, SMS, direct mail, webinars, events, and employer toolkits. • Lead webinar strategy to drive strong promotion and high attendance/engagement. • Own employer toolkit strategy and partner with Client Success to drive year-round employer adoption. • Write and refine member-facing copy; partner with design to deliver high-quality creative. • Lead client-facing marketing planning meetings and working sessions; translate goals into clear campaign plans and deliverables. • Manage ongoing stakeholder communication, ensuring alignment on timelines, approvals, and performance. • Balance customization requests with scalable marketing frameworks, recommending solutions that protect quality, efficiency, and speed. • Partner closely with Client Success to ensure marketing execution supports retention, renewal, and account health. • Coordinate cross-functional execution with design, copy, and operations to deliver polished, on-time client-ready assets. • Act as the primary marketing point of contact for health plan marketing teams, leading broad + claims-based member outreach strategy. • Provide strategic enrollment marketing guidance for SMB and jumbo employer accounts, supporting high-impact planning and positioning discussions. • Partner with Analytics/Data to define success metrics, interpret performance insights, and translate results into strategic recommendations. • Maintain and evolve Visana’s B2B2C enrollment marketing playbook; act as a go-to resource for Client Success and internal teams. • Track enrollment campaign performance and full-funnel conversion (enrollment → scheduled → completed → retained). • Translate results into clear client or campaign recommendations, testing ideas, and ongoing optimizations to improve ROI. • Partner with Sales and Implementation during pre-sale and launch planning to embed marketing strategy, deliverables, and commitments into client agreements and implementation plans. • Build and refine scalable templates, workflows, and best practices that increase quality and speed across accounts. • Stay current on AI trends and emerging tools; identify practical use cases to improve speed, quality, and consistency across Enrollment Marketing. • Manage and mentor one direct report to start. • Set clear expectations, provide coaching, and create an environment where great work ships fast and keeps getting better.

• Brand & Marketing Strategy: Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development. • Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends. • Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies. • Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs. • Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals. • Guide development of local partnerships, sponsorships, and co-branded initiatives. • Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments. • Monitor competitive positioning and market conditions to proactively adjust marketing strategy. • Develop and present monthly marketing performance summaries to regional and senior leadership. • Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance. • Monitor campaign effectiveness across markets and ensure alignment with strategic objectives.