• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels. • Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities. • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). • Manage budgets with clear ROI accountability. • Develop differentiated positioning for med, NP, and PA students. • Translate product features into compelling value propositions and marketing assets. • Own onboarding, engagement, and retention campaigns across email and in-app channels. • Build and optimize automated lifecycle flows. • Execute student-facing events and conference activations. • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. • Track performance across channels and make data-driven investment decisions. • Partner with product and content teams to align messaging and share user insights. • Manage vendors and communicate results clearly across teams.

• Supports the execution of Delinea’s global channel marketing strategy and drives partner-facing program impact. • Manages day-to-day operations, including partner portal content management, turnkey demand program creation and utilization, partner-ready content creation, and program measurement. • Audits, curates, and maintains Delinea Partner Portal content for accuracy, relevance, and ease of use. • Builds and publishes pre-packaged partner campaigns for fast adoption and pipeline generation. • Tracks asset downloads, campaign adoption, lead generation, and pipeline influence to measure ROI. • Supports distributors and resellers with joint events, training sessions, and partner initiatives aligned to theater sales priorities.

• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels. • Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis. • Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work. • Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.