Email Marketing Analyst
Location
Florida + 2 moreAll locations: Florida | North Carolina | Texas
Posted
35 days ago
Salary
0
Seniority
Senior
Job Description
Email Marketing Analyst
Zumba
• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth. • Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines. • Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals. • Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization. • Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence. • Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach. • Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives. • Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness. • Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention. • Work directly with analysts to provide more in-depth analysis and insights to deliver against business goals.
Job Requirements
- Bachelor's degree in marketing or related field
- 5+ years of experience in email/digital marketing or related industries
- Proven experience with large data analysis
- Good understanding of advance segmentation logic
- Knowledge in SQL & building dashboards.
- Knowledge of HTML/CSS and email development
- Proven experience with campaign analysis
- Strong experience with email automation, and personalization, live clickers/ Movable Ink
- Experience using Photoshop, Figma, and, Dreamwear and Microsoft suites
- Experience using Iterable or enterprise level ESPs
- Experience with Lead capture form and shopify integration
Benefits
- GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS
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