• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights. • Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup. • Design and maintain data models that consolidate data from multiple marketing platforms and sources. • Map and document data flows across complex, multi-source schemas. • Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly. • Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations. • Manage and enhance data transformations with dbt. • Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness. • Use Git for version control and collaboration.

• Support end-to-end execution of consumer giveaway campaigns, coordinating with cross-functional team members to take the campaign from idea to live in-market. • Analyze post-campaign performance report and summary results for the marketing team, providing learnings & recommendations to improve results for future campaigns. • Analyze top performing communication, creative & channel for ongoing optimization in CRM Tool (e.g. Braze). • Compare performance across time periods (e.g. pre/post campaign, week-over-week) and flag meaningful shifts. • Monitor and report on campaign performance using dashboards and structured reporting templates, with key metrics including: DAU, NTM, LTV, CAC, Open/Click-through/Conversion Rates. • Assist in data pull & recommendation on optimizing future campaigns. • Track campaign & merchant performance across channels and flag optimization opportunities to support DAU & App Conversion. • Partner with the Merchant team to identify opportunities to collaborate with marketing to drive app installs directly from merchants. • Conduct market research comparing our programs against industry standards with competitor analysis.

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com We’re looking for a data-driven, curious, and proactive PPC Analyst to join our high-impact client pods. In this role, you’ll be the engine behind campaign performance—owning optimization, uncovering insights, and driving measurable results across Paid Social and Display. You’ll partner closely with Account Managers who lead client relationships, while you focus on what you do best: turning data into smarter strategy, stronger performance, and continuous growth. If you love digging into performance data, testing new ideas, and seeing your optimizations directly impact client success—this is your role. What You’ll Do: Own Campaign Performance: - Manage and optimize campaigns across Paid Social (Meta, YouTube, Snapchat, TikTok) and Display - Continuously refine targeting, creative, and placements to improve ROI - Monitor performance daily and act quickly on trends and opportunities Turn Data into Strategy: - Analyze campaign data to uncover insights and optimization opportunities - Translate performance into clear, actionable recommendations - Use data storytelling to explain what’s working—and what’s next Drive Smarter Marketing Decisions: - Develop audience targeting strategies aligned to client goals - Recommend creative enhancements in partnership with design teams - Identify growth and expansion opportunities across channels Collaborate Across Teams: - Partner with Account Managers on client strategy and KPIs - Work cross-functionally with Ad Ops, Sales, and Creative teams - Contribute to client performance discussions with insights and recommendations Innovate & Improve: - Stay current on platform changes, trends, and emerging opportunities - Test new approaches and bring forward innovative ideas - Continuously improve processes and optimization strategies What You Bring: - 3+ years of hands-on experience managing and optimizing digital campaigns - Strong expertise in Paid Social platforms (Meta, YouTube, Snapchat, TikTok) and Display - Solid analytical skills with the ability to interpret complex data and act on it - Advanced Excel skills and experience with reporting/analytics tools - Ability to clearly communicate insights to both technical and non-technical audiences - A proactive, self-starter mindset with strong attention to detail How You Work: - You’re naturally curious and always asking “how can this perform better?” - You’re comfortable owning outcomes and moving quickly in a fast-paced environment - You balance independent execution with strong collaboration - You prioritize effectively and consistently deliver on deadlines - You use data not just to report—but to influence decisions Qualifications: - Bachelor’s degree in Marketing, Business, Economics, or related field - 3+ years optimizing digital advertising campaigns - 2+ years of analytics/reporting experience #LI-REMOTE #LOCALiQ #LI-LL The annualized base salary for this role will be $45, 000,00 - $55,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

• Master the Versat product portfolio. • Design and implement marketing processes and workflows. • Execute initiatives to meet department goals and monitor OKRs. • Ensure brand consistency and identity. • Review and propose improvements to institutional communication and positioning. • Keep competitor information up to date. • Participate in pricing strategies. • Implement social media plans based on user personas. • Edit educational, internal, live and promotional videos. • Coordinate the recording, editing, and publishing of interviews. • Create inbound marketing content (blogs, landing pages, emails). • Organize in-person and virtual events. • Monitor digital campaigns (Meta Ads, Google Ads) and external vendors. • Communicate new features and products clearly and attractively. • Create and update graphic materials for brand promotion. • Support business units with internal campaigns and events. • Support the commercial team in campaign decisions, KPI analysis, and action plans. • Present results and impacts of your initiatives. • Act proactively as an agent of continuous improvement within the organization. • Participate in weekly Marketing meetings and daily team meetings.