• Own North America DTC Performance: Drive and deliver against North American direct-to-consumer revenue targets by improving site metrics. This includes analyzing sales trends and customer behavior to inform growth strategies and meet or exceed online sales goals. • Team Leadership & Strategic Support: Supervise and mentor the eCommerce Specialist (Stock Planner) and eCommerce Content Specialist, overseeing their projects and day-to-day tasks. Act as the right-hand to the Director of eCommerce NA, stepping in as needed to lead initiatives and special projects that improve the website or drive new revenue. • Website Operations & Technology Management: Lead and manage the North American site operations through a platform migration. Ensure the online store is running properly and coordinate with Digital Product and IT teams to resolve any technical issues. Maintain a deep understanding of eCommerce systems (e.g. SearchSpring for on-site search and merchandising, Akeneo for product information management) and ensure these tools are fully leveraged. • Merchandising & Content Oversight: Ensure the online product catalog is optimized and up-to-date. Work with the eCommerce Specialists (and global teams) to coordinate timely product launches, accurate product data and pricing on the website. Optimize product content and data to create high-converting product detail pages and a consistent, engaging shopping experience. • User Experience & Conversion Optimization: Create and execute strategies to continually improve the on-site user experience and customer journey, with the goal of boosting conversion rates. Partner with the Digital Product team to test and launch new website features or A/B experiments. • Analytics & Performance Monitoring: Track and report on key website metrics on a weekly and monthly basis (traffic, conversion, AOV, bounce rate, etc.). Use Google Analytics and other tools to monitor site performance and customer behavior, identifying areas of concern or opportunity. Analyze data trends to generate actionable insights and propose tactics to improve key KPIs. • Cross-Functional Coordination: Work closely with cross-functional teams including Digital Marketing, CRM, Inventory Planning, Operations, Creative, and Customer Service to synchronize eCommerce efforts with broader campaigns and initiatives. Coordinate with marketing and stock planning teams to ensure product availability for DTC. Address trading challenges in real time (e.g. sudden stock issues or spikes in demand) by liaising with relevant teams, so that we maximize sales opportunities and maintain a seamless customer experience. • SEO & Content Strategy Alignment: Develop and support North America-specific SEO strategy to grow organic traffic and enhance search rankings. Ensure that site content and ecommerce campaigns are aligned with global brand standards and messaging and collaborate with global eCommerce counterparts to maintain consistency across regions. • Continuous Improvement & Industry Awareness: Stay up-to-date with eCommerce industry trends, best practices, and emerging technologies. Use this knowledge to keep Jellycat’s eCommerce strategy competitive and innovative.

• Maintain weekly and monthly reporting dashboards, including sales performance, profitability, inventory, and operational KPIs. • Pull and analyze data from customer databases, internal systems, and syndicated sources. • Support forecast accuracy by tracking trends, identifying risks, and flagging variances. • Assist in preparing business reviews, internal updates, and customer-facing presentations. • Track promotional calendars, pricing changes, and program execution. • Monitor product detail pages for accuracy, availability, and compliance with brand guidelines. • Assist in tracking media performance and linking results to sales outcomes.

• Technical Mapping: Use INDEX(MATCH) and Data Validation to move data into new templates. • Line-by-Line Audit: Perform a manual, cell-by-cell check of every product. You will look for hidden errors that formulas might miss. • Logical Verification: Cross-reference weights, dimensions, and materials against a master database. • Discrepancy Resolution: If a cell feels off or data is missing, you will proactively contact business stakeholders to verify the correct information.

• Process and monitor online orders to ensure accurate fulfilment and timely dispatch • Update product listings, descriptions, and pricing on e-commerce platforms • Respond to customer queries related to orders, returns, and deliveries via email and chat • Coordinate with suppliers and logistics partners to resolve fulfilment issues • Generate daily sales and inventory reports for the management team