Jellycat

• Guide, coach, and develop Regional Sales Managers in the South of the UK. • Execute the global and UK Independent strategy. • Build store culture and drive retail excellence. • Strengthen partnerships with independent retailers. • Deliver against defined global and UK Independent plans. • Provide clear guidance and support with store visits and retailer relationships. • Ensure consistent delivery of Jellycat standards across RSM territories. • Partner with Head of Independents and Team Leads for aligned execution. • Champion retail culture across independent partners. • Support RSMs with in-store coaching on visual merchandising and storytelling. • Review store execution and give actionable feedback. • Strengthen relationships with independent retailers.

• Own North America DTC Performance: Drive and deliver against North American direct-to-consumer revenue targets by improving site metrics. This includes analyzing sales trends and customer behavior to inform growth strategies and meet or exceed online sales goals. • Team Leadership & Strategic Support: Supervise and mentor the eCommerce Specialist (Stock Planner) and eCommerce Content Specialist, overseeing their projects and day-to-day tasks. Act as the right-hand to the Director of eCommerce NA, stepping in as needed to lead initiatives and special projects that improve the website or drive new revenue. • Website Operations & Technology Management: Lead and manage the North American site operations through a platform migration. Ensure the online store is running properly and coordinate with Digital Product and IT teams to resolve any technical issues. Maintain a deep understanding of eCommerce systems (e.g. SearchSpring for on-site search and merchandising, Akeneo for product information management) and ensure these tools are fully leveraged. • Merchandising & Content Oversight: Ensure the online product catalog is optimized and up-to-date. Work with the eCommerce Specialists (and global teams) to coordinate timely product launches, accurate product data and pricing on the website. Optimize product content and data to create high-converting product detail pages and a consistent, engaging shopping experience. • User Experience & Conversion Optimization: Create and execute strategies to continually improve the on-site user experience and customer journey, with the goal of boosting conversion rates. Partner with the Digital Product team to test and launch new website features or A/B experiments. • Analytics & Performance Monitoring: Track and report on key website metrics on a weekly and monthly basis (traffic, conversion, AOV, bounce rate, etc.). Use Google Analytics and other tools to monitor site performance and customer behavior, identifying areas of concern or opportunity. Analyze data trends to generate actionable insights and propose tactics to improve key KPIs. • Cross-Functional Coordination: Work closely with cross-functional teams including Digital Marketing, CRM, Inventory Planning, Operations, Creative, and Customer Service to synchronize eCommerce efforts with broader campaigns and initiatives. Coordinate with marketing and stock planning teams to ensure product availability for DTC. Address trading challenges in real time (e.g. sudden stock issues or spikes in demand) by liaising with relevant teams, so that we maximize sales opportunities and maintain a seamless customer experience. • SEO & Content Strategy Alignment: Develop and support North America-specific SEO strategy to grow organic traffic and enhance search rankings. Ensure that site content and ecommerce campaigns are aligned with global brand standards and messaging and collaborate with global eCommerce counterparts to maintain consistency across regions. • Continuous Improvement & Industry Awareness: Stay up-to-date with eCommerce industry trends, best practices, and emerging technologies. Use this knowledge to keep Jellycat’s eCommerce strategy competitive and innovative.

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them. We are seeking an experienced, people-focused South Team Lead to guide, coach and develop our Regional Sales Managers in the South of the UK. Your role is to execute the global and UK Independent strategy, ensuring that every store in your region delivers exceptional retail standards, brand elevation, and a joyful experience for our fans.  This role is centred on building store culture, driving retail excellence, and strengthening partnerships with our independent retailers. You will bring consistency, energy, and leadership to your team, ensuring our retailers feel supported, our brand looks outstanding, and our Regional Sales Managers are empowered to deliver their best work every day.    You will deliver against the defined global and UK Independent plans, ensuring your team executes with excellence, attention to detail and pride. You will be a key cultural leader within Team Indies, upholding the Jellycat values, premium positioning, and bestinclass retail execution.  You'll be; - Leading, coaching and mentoring Regional Sales Managers to be commercially sharp, brandled, and deeply connected to their territories.  - Building a strong team culture rooted in positivity and accountability.  - Providing clear guidance, structured feedback, and handson support with store visits and retailer relationships.  - Ensuring consistent delivery of Jellycat standards across all RSM territories in the South.  - Translating the global and UK Independent retail strategy into clear priorities and execution plans for your team.  - Ensuring RSMs deliver the agreed annual budgets, forecasts and retail expectations without compromising Jellycat’s positioning.  - Partnering with the Head of Independents and fellow Team Leads to ensure aligned, consistent execution across the UK.  - Championing and driving bestinclass retail culture across all independent partners.  - Ensuring every stockist represents Jellycat with premium display, thoughtful product selection, and strong adherence to brand guidelines.  - Supporting RSMs with instore coaching on visual merchandising, storytelling, and elevating category presence (Loveables, Baby Jellycat, Amuseables, Books, Accessories).  - Review store execution regularly and give actionable feedback to elevate the brand’s presence.  - Strengthening relationships with independent retailers across the South, supporting RSMs with senior interactions when required.  - Acting as a senior escalation point for retailers, resolving challenges while protecting brand integrity.  - Overseeing accuracy and timeliness of team reporting, forecasts, and territory administration.  - Ensure compliance with credit terms, ordering processes, launch timelines, and brand guidelines.  - Collaborating with operations, credit control, marketing, sales & demand planning and the broader commercial team to ensure smooth delivery for retailers.  - Providing quarterly regional updates (commercial, operational and qualitative) to the Head of Independent Retail and broader team.  - Sharing insights from the field to help strengthen collection planning, operational improvements and retailer engagement.  - Working collaboratively with fellow Team Leads to ensure national consistency in execution and account experience.  You'll have; - Minimum 5+ years managing sales teams or leading sales managers (independent retail experience strongly preferred).  - Strong understanding of premium retail environments.  - Proven track record of coaching teams to deliver high standards of retail execution.  - Experience working with independent retailers and navigating diverse retail environments.  - Excellent people leadership with a motivating, supportive, and energetic style.  - Strong communicator, able to influence, guide, and partner with both RSMs and retailers.  - Highly organised with strong attention to detail; able to manage multiple teams and priorities.  - Comfortable with Excel & PowerPoint to a high standard.  - Great problem-solving and proactive solution-finding mentality.  -  A positive, premium, joyful, and fanfirst mindset (A true Jellycat brand ambassador). - The ability to be calm under pressure with a resilient, “cando” approach.  - A teamcentric mindset, collaborative and proud to support your people.  - Passion for the store experience, retail storytelling and creating joyful discovery moments.  -

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them. The Commercial Retail Manager is responsible for protecting, embedding and elevating retail standards across Jellycat’s physical retail environments, acting as a highly visible, hands‑on presence in market. Reporting into the Senior Commercial Retail Manager, this role operates as Jellycat’s day‑to‑day “eyes and ears” in store, ensuring brand standards are met, maintained and continuously improved once environments are live. The role does not own commercial targets or sales budgets; its focus is on execution quality, consistency, and partnership excellence. This is a field‑based role, spending the majority of time on the road visiting stores, supporting partners, observing execution, and addressing issues early to uphold Jellycat’s retail ambition. You'll be; Retail Standards & Brand Protection: - Ensuring Jellycat’s retail standards, visual guidelines and experiential intent are consistently delivered across all assigned locations. - Acting as a brand guardian in live environments, identifying and addressing any dilution from expected execution. - Ensuring the customer journey reflects Jellycat’s joyful, premium positioning at all times. In‑Store Presence & Execution Excellence: - Maintaining a strong, regular presence in stores across the region, observing real‑world execution and day‑to‑day performance. - Identifying gaps across VM, product placement, staffing behaviours, signage, maintenance and experiential detail. - Addressing issues constructively and collaboratively with retail partners, without disrupting or undermining store teams. Hypercare & Post‑Launch Support - Supporting the Senior Commercial Retail Manager during hypercare periods following launches, refits or new space openings. - Helping stabilise environments once live, embedding standards and ways of working at store level. - Support the structured handover from hypercare into steady‑state operations once environments are established. Partner Collaboration & Ways of Working - Building strong relationships with store teams, managers and partner contacts based on trust, respect and shared standards. - Reinforcing Jellycat expectations clearly, while maintaining positive and productive working relationships. - Acting as a calm, credible and professional Jellycat presence in store at all times. Issue Identification & Resolution - Proactively identifying operational or execution issues and resolve where possible at store level. - Escalating more complex issues to the Senior Commercial Retail Manager with clear context and recommended actions. - Ensuring recurring issues are tracked and addressed sustainably, not repeatedly “fixed” in isolation. Feedback, Reporting & Continuous Improvement - Providing clear, structured feedback to the Senior Commercial Retail Manager on retail performance, risks and opportunities. - Capturing observations and learnings from stores to inform continuous improvement of standards and playbooks. - Supporting consistency across regions by sharing best practice and insight. You'll have; - Experience in retail, field retail management, VM, store operations or partner‑led retail environments. - Strong understanding of how retail environments operate day to day once customers are in store. - Experience working with premium, lifestyle or design‑led brands preferred. - Highly observant, detail‑oriented and standards‑driven. - Strong interpersonal skills with the ability to influence without authority. - Confident communicating expectations clearly and calmly in live retail environments. - Highly organised and comfortable managing a large number of store visits and follow‑ups. - Able to operate autonomously and take ownership of issues through to resolution. - Passionate about Jellycat and fiercely protective of the brand experience. - Approachable, professional and partnership‑led in style. - Calm under pressure and solutions‑focused. - Comfortable being on the road and spending significant time in store environments. - Motivated by excellence, consistency and getting the detail right.

• Ensuring Jellycat’s retail standards, visual guidelines and experiential intent are consistently delivered across all assigned locations. • Acting as a brand guardian in live environments, identifying and addressing any dilution from expected execution. • Ensuring the customer journey reflects Jellycat’s joyful, premium positioning at all times. • Maintaining a strong, regular presence in stores across the region, observing real‑world execution and day‑to‑day performance. • Identifying gaps across VM, product placement, staffing behaviours, signage, maintenance and experiential detail. • Addressing issues constructively and collaboratively with retail partners, without disrupting or undermining store teams. • Supporting the Senior Commercial Retail Manager during hypercare periods following launches, refits or new space openings. • Helping stabilise environments once live, embedding standards and ways of working at store level. • Support the structured handover from hypercare into steady‑state operations once environments are established. • Building strong relationships with store teams, managers and partner contacts based on trust, respect and shared standards. • Reinforcing Jellycat expectations clearly, while maintaining positive and productive working relationships. • Proactively identifying operational or execution issues and resolve where possible at store level. • Escalating more complex issues to the Senior Commercial Retail Manager with clear context and recommended actions. • Ensuring recurring issues are tracked and addressed sustainably, not repeatedly “fixed” in isolation. • Providing clear, structured feedback to the Senior Commercial Retail Manager on retail performance, risks and opportunities. • Capturing observations and learnings from stores to inform continuous improvement of standards and playbooks. • Supporting consistency across regions by sharing best practice and insight.

• Your responsibilities will encompass both trade and consumer marketing, ensuring consistent brand representation and maximising sales opportunities. • The Marketing Manager EU is Paris based and the role will work alongside our Global Marketing team, Brand team, Sales Leads, Account Managers, agents, distributors and customers to deliver marketing tools and a robust B2C and B2B marketing and communications programme. • These include but are not exhaustive of; setting the regional marketing calendar, providing sell-in toolkits, catalogues and POS and executing 360 marketing campaigns at a regional level. • Supporting the Senior Marketing Manager, UK and EU in the management and execution of multi-channel marketing campaigns, activations and store openings with retailers as required. • Developing and maintaining strong relationships with Jellycat brand partners & their marketing teams. • Leading the monitoring social media & websites of key accounts and selected independents to ensure content is up-to-date & on brand. • Development of seasonal product content/tools to support the sales team with brand training for EU key accounts.

• Delivering the PR strategy for DACH, aligned with global brand objectives. • Owning and nurturing strong relationships with German, Austrian, and Swiss editors, journalists, influencers, and tastemakers across lifestyle, fashion, design, and luxury. • Proactively securing impactful press coverage in tier-one media titles and driving relevant influencer partnerships. • Managing press office operations: pitching stories, handling product requests, coordinating mailers, and monitoring press coverage. • Translating and distributing seasonal press materials for Jellycat launches, ensuring key messaging aligns with brand standards. • Planning and executing local events and brand activations in line with Jellycat’s playful yet elevated identity. • Partnering with key retailers on launches and activations across the country, ensuring Jellycat is consistently presented in a premium way. • Working closely with the global PR team on cross-market launches and events to ensure consistent messaging. • Leading monthly reporting on PR activities in France, analysing coverage and providing insights to guide future strategies.

• Delivering the PR strategy for France, aligned with global brand objectives. • Owning and nurturing strong relationships with French editors, journalists, influencers, and tastemakers across lifestyle, fashion, design, and luxury. • Building and maintaining contacts in Belgium and Luxembourg, ensuring Jellycat is represented with consistency and impact. • Proactively securing impactful press coverage in tier-one media titles and drive relevant influencer partnerships. • Managing press office operations: pitching stories, handling product requests, coordinating gifting mailers, and monitoring press coverage. • Translating and distributing seasonal press materials for Jellycat launches, ensuring key messaging aligns with brand standards. • Planning and executing local events and brand activations in line with Jellycat’s playful yet elevated identity. • Partnering with key retailers on launches and activations across the country, ensuring Jellycat is consistently presented in a premium way. • Working closely with the global PR team on cross-market launches and events to ensure consistent messaging. • Leading monthly reporting on PR activities in France, analysing coverage and providing insights to guide future strategies.

• Driving development of our headless Shopify storefront using Shopify Hydrogen, delivering features across both client and server-rendered routes • Building and maintaining custom storefront components, templates, and shared utilities optimized for conversion, speed, and scalability • Integrating Shopify Storefront API, Admin API, and third-party services (CMS, search, reviews, subscriptions, personalization, etc.) • Implementing and supporting server-side integration logic and commerce workflows (sessions, middleware, API orchestration) • Optimizing site performance across client, server, and edge (Core Web Vitals, page load times, Lighthouse scores) • Contributing to deployment pipelines and environment management (Shopify Oxygen, Vercel, Netlify, or similar) • Ensuring accessibility (WCAG), SEO best practices, and cross-browser compatibility • Troubleshooting and resolving production issues quickly and thoughtfully across storefront and integrations • Contributing to technical architecture decisions and best practices, especially around data-fetching patterns and integration design • Staying current with Shopify, Hydrogen, and headless commerce advancements across APIs, hosting, and performance

• Managing a Territory Passionately represent Jellycat and promote brand awareness within the existing territory account base. • Working with your Team Leader to understand account tiers and determine travel schedules to ensure retailers receive in-person visits as needed. • Meet sales growth and budget targets. • Evaluate which existing retailers do or do not meet Jellycat merchandising and brand standards. • Navigate tough conversations when closing accounts that do not meet Jellycat standards. • Identifying and securing new luxury accounts. • Develop trusting, professional relationships with retailers. • Engage with store personnel to ensure they understand and promote the brand. • Launch, present, and sell in new collections as they are introduced. • Ensure correct visual merchandising and product presentation in stores per Marketing direction. • Encourage retailers to host events as directed by Marketing and participate as needed. • Provide in-store /customer training on products and brand awareness. • Monitoring adherence to brand guidelines in all promotional and operational activities. • Provide quarterly updates to management via PowerPoint presentation. • Assist with feedback regarding new products, visual merchandising, and customer interactions. • Document via photos enhancements made to each account. • Visit National/Key accounts in your territory, provide feedback to the Key Account Manager, and assist with visual merchandising in these doors as needed. • Placing orders via MarketTime or SAP. • Provide reports via SAP for internal and external use (retailer-specific).