• Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA) • Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more • Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions • Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging • Shape and evolve the BJAK brand voice and positioning across platforms • Manage creative production with internal teams and external agencies/freelancers • Analyze data and market trends to generate insights and strategic improvements • Collaborate with product, design, sales, and data teams to align marketing with business goals • Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions • Support go-to-market (GTM) efforts for new products and features

Role Description Reporting to the Vice President of Marketing, the Director of Patient Marketing will be responsible for building and executing patient marketing strategies for CARDAMYST in the US market. The successful candidate will be a foundational member of the marketing leadership team and responsible for marketing to all external customers as well as leading patient CRM & Social Media agencies, commercial partner/vendor relationships, and leading cross functional collaboration. In addition, the Director of Patient Marketing will help to build and work closely with all key commercialization functions, including Corporate Communications/PR, Medical Affairs, Market Access, Commercial Operations, Regulatory Affairs, Finance, and Human Resources to ensure organizational alignment with the patient marketing strategy. Although primarily focused on activating persons with or suspected PSVT, the Director of Patient Marketing will also contribute to plans for future pipeline assets as well as life cycle activities for CARDAMYST. The successful candidate will ideally be willing to relocate to Charlotte but could also work remotely if they can commit to frequently commuting to attend key organizational and planning meetings with their peers. Location: 40% of work travel required Responsibilities - U.S. Patient Strategy & Launch Campaign Execution - Leading the development of U.S. patient and caregiver brand strategy for CARDAMYST, grounded in a deep understanding of the PSVT community, patient journey, and unmet needs. - Implementing effective patient marketing strategies across digital and community channels that are compliant, easily communicated, and clinically supported. - Building a robust operational and tactical execution plan directed at patients with PSVT across all touchpoints. - Developing and executing a multi-channel disease education program targeted at key external patient stakeholders. - Developing and executing an omnichannel patient directed product promotional plan, inclusive of DTP, to drive appropriate U.S. demand for CARDAMYST. - Patient Engagement & Community Leadership - Designing enhanced tactics for patient training on optimal use of CARDAMYST. - Designing and implementing tactics to drive persistence and ensuring achievement of forecasted refill rates. - Monitoring social media and insight mining to drive appropriate tactics for patient engagement. - Interacting in a professional manner with patient advocates for PSVT and/or HCP experts (doctors and nurses) to acquire insights and feedback on educational content through appropriate channels such as advisory boards and conferences. - Cross-Functional Leadership - Serve as a core member of the Marketing Team for CARDAMYST, partnering closely with Patient Services, Corporate Communications/PR, Medical Affairs, Market Access, Regulatory, Legal, and Compliance. - Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials. - Clearly communicate and champion patient brand strategy with internal stakeholders and external partners. - Support field teams with tools, training, and resources to enable effective and compliant patient engagement. - Collaborate closely with Commercial Data & Analytics to incorporate research insights into the development of key market development and branded promotional initiatives; adjust content as needed based on customer insights, and performance against internal KPIs. - Budget & Operational Excellence - Own agency-of-record relationships and drive excellence for patient marketing, including CRM and social media. - Lead the development of patient-facing materials to support consistent execution across channels. - Oversee promotional review (PRC) and ongoing optimization of patient tactics. - Manage patient marketing and patient support services marketing budget, demonstrating strong fiscal discipline and accountability. - Conduct regular performance reviews and field training refreshers to ensure awareness, education, and effective use of patient resources. Qualifications - Candidate must have at least 5 years of consumer/patient marketing experience in the pharmaceutical/biotech industry. - BA/BS degree. - Depth and breadth of experience in patient/consumer marketing with strong CRM expertise is required. - Social media/Omnichannel expertise. - Experience in planning, developing, executing, and quantifying ROI for multi-channel direct to patient campaigns. - Self-starter; able to drive multiple workstreams simultaneously and prioritize efforts to achieve objectives with minimal direction. - Strong analytical skills and ability to translate qualitative and quantitative insights into actionable strategies and/or tactics. - Ability to influence without direct authority and work effectively with cross-functional partners including but not limited to medical affairs, commercial, analytics, market access, legal and regulatory. - Experience in presenting and simplifying complex topics for senior management. - Can operate and thrive in a high paced and lean environment with minimal structure/processes. - Extensive experience developing and managing budgets and timelines. - Recent success in a US launch desired. - Experience in building markets (first to market). - Cardiology experience desired but not a must have. COVID-19 Vaccination Policy All Milestone employees, regardless of work location, must be fully vaccinated for COVID-19. This requirement includes a booster dose once eligible. Requests for exemption for medical or sincerely held religious beliefs will be considered. EEOC Statement Milestone believes in a diverse environment and is committed to equal employment opportunities for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Milestone will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.

Role Description The Marketing Processes Specialist plays a key role in keeping marketing campaigns, lead management, and Inside Sales workflows running smoothly within clear, scalable processes. This position is ideal for someone who enjoys structured, detail-oriented work and is eager to build hands-on experience in marketing operations, automation, and funnel management. - Support standardized campaign intake, setup, and QA processes to ensure consistent, high‑quality campaign execution. - Enforce campaign and funnel governance standards, including lifecycle stages, required fields, timestamps, and UTM tagging, to maintain accurate funnel progression and reporting. - Validate campaign member statuses and lifecycle stage application, auditing stage movement and timestamps to ensure certified funnel compliance. - Enable consistent funnel measurement that supports reliable performance reporting and optimization across the full customer journey. - Support lead routing, assignment, and handoff processes to ensure timely Inside Sales follow‑up and clear accountability between Marketing and Sales. - Monitor SLA adherence, track MQL acceptance and SQL conversion, and identify gaps in follow‑up cadence or process compliance. - Build, adjust, and maintain marketing automation workflows—including routing, scoring, and notifications—based on defined business requirements. - Help reduce manual effort through scalable automation, testing, and ongoing funnel performance optimization. - Maintain process documentation and SOPs, support enablement and training, and contribute to continuous improvements that drive funnel efficiency and consistency. Qualifications - Post‑secondary education in Marketing, Business, or a related field. - 1–3 years of experience in Marketing Operations, Revenue Operations, Campaign Operations, or Sales Operations. - Hands‑on, user‑level experience working in Salesforce. - Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, ActiveCampaign). - Strong understanding of lead lifecycle management and Inside Sales workflows. - Background working in structured, process‑driven marketing or operational environments. - Solid understanding of the full campaign lifecycle from planning through execution and wrap‑up. - Ability to analyze complex information, evaluate data, and solve problems using specialized or technical skills. - Experience interpreting technical documentation, supporting regulatory compliance, and driving process or continuous improvement initiatives. - Strong communication skills, including the ability to simplify complex or technical concepts; experience supporting ad operations (taxonomy, backend coding, audience targeting such as look‑alike modeling) is an asset. - Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening. Requirements - The expected annual salary range for this role is $70,000 - $85,000 a year. - This position is also eligible for an annual incentive program. - Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate’s geographical location, as well as market and business considerations. Benefits - Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. - We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. - We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. - Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. - You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. - A continuous focus on professional development with many opportunities for training & career growth. - We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

• Develop and optimize national and regional marketing initiatives • Act as the face of the AbbVie Marketing team with External Experts • Manage strategy, execution and budgeting for marketing conventions and educational programming • Provide insights based on the brands key business questions • Lead partnerships with field leadership to optimize marketing strategies • Coordinate the direction and deliverables of external vendors and internal departments • Identify and build relationships with External Experts