Role Description The Marketing Processes Specialist plays a key role in keeping marketing campaigns, lead management, and Inside Sales workflows running smoothly within clear, scalable processes. This position is ideal for someone who enjoys structured, detail-oriented work and is eager to build hands-on experience in marketing operations, automation, and funnel management. - Support standardized campaign intake, setup, and QA processes to ensure consistent, high‑quality campaign execution. - Enforce campaign and funnel governance standards, including lifecycle stages, required fields, timestamps, and UTM tagging, to maintain accurate funnel progression and reporting. - Validate campaign member statuses and lifecycle stage application, auditing stage movement and timestamps to ensure certified funnel compliance. - Enable consistent funnel measurement that supports reliable performance reporting and optimization across the full customer journey. - Support lead routing, assignment, and handoff processes to ensure timely Inside Sales follow‑up and clear accountability between Marketing and Sales. - Monitor SLA adherence, track MQL acceptance and SQL conversion, and identify gaps in follow‑up cadence or process compliance. - Build, adjust, and maintain marketing automation workflows—including routing, scoring, and notifications—based on defined business requirements. - Help reduce manual effort through scalable automation, testing, and ongoing funnel performance optimization. - Maintain process documentation and SOPs, support enablement and training, and contribute to continuous improvements that drive funnel efficiency and consistency. Qualifications - Post‑secondary education in Marketing, Business, or a related field. - 1–3 years of experience in Marketing Operations, Revenue Operations, Campaign Operations, or Sales Operations. - Hands‑on, user‑level experience working in Salesforce. - Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, ActiveCampaign). - Strong understanding of lead lifecycle management and Inside Sales workflows. - Background working in structured, process‑driven marketing or operational environments. - Solid understanding of the full campaign lifecycle from planning through execution and wrap‑up. - Ability to analyze complex information, evaluate data, and solve problems using specialized or technical skills. - Experience interpreting technical documentation, supporting regulatory compliance, and driving process or continuous improvement initiatives. - Strong communication skills, including the ability to simplify complex or technical concepts; experience supporting ad operations (taxonomy, backend coding, audience targeting such as look‑alike modeling) is an asset. - Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening. Requirements - The expected annual salary range for this role is $70,000 - $85,000 a year. - This position is also eligible for an annual incentive program. - Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate’s geographical location, as well as market and business considerations. Benefits - Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. - We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. - We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. - Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. - You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. - A continuous focus on professional development with many opportunities for training & career growth. - We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.