• As Project Lead and GTM expert, take responsibility for the client relationship and the strategic success of our client collaborations. • Independently guide our clients together with our GTM Engineers through the entire Peakora journey: from strategic planning to successful implementation, including results, satisfaction, and contract renewals. • Make strategic decisions on ICP definition, messaging, conversion strategies, and channel selection, together with our GTM Engineers and your clients. • Drive market mapping, conversion strategy design, and campaign launches for our clients. • Coordinate collaboration between internal teams and clients to ensure smooth project execution.

• Own execution of strategic initiatives across Represented Markets (North America & Europe) • Serve as the primary execution counterpart to the Director (strategy vs. execution split) • Drive alignment between Citrix internal teams and Arrow SGS partner ecosystem • Ensure accountability, visibility, and governance across multiple concurrent initiatives • Lead cross-functional execution across partner-led GTM motions • Translate strategic priorities into detailed execution plans, milestones, and deliverables • Drive initiatives from concept through launch and adoption • Drive execution across partner-led GTM motions with Arrow SGS , ensuring alignment between partner capabilities, Citrix strategy, and field execution • Partner across Product Marketing, Services, Sales, Partner enablement, Operations, Regional leadership, and Arrow SGS stakeholders • Identify dependencies, risks, and blockers proactively • Build repeatable execution frameworks, templates, and playbooks • Prepare leadership updates with clear insights and recommendations

• Act as the primary People & Culture partner for Sales, Solution Architects, Marketing, Customer Value Office and Revenue Operations leaders • Own the end-to-end employee lifecycle for GTM teams, including onboarding, engagement, development and offboarding • Translate GTM business strategy into clear people priorities, ensuring talent, organization design and leadership capability evolve alongside the business • Partner with GTM leaders on organizational design, role clarity, hiring plans, internal mobility and team structures that support scalable growth across regions • Provide clear perspectives and recommendations on talent and organizational decisions, helping leaders navigate complexity with confidence • Coach and challenge GTM leaders on performance management, leadership effectiveness and complex people situations, strengthening accountability, team effectiveness and leadership capability • Lead talent reviews and development planning for GTM teams, enabling high performance through coaching and targeted leadership and development initiatives • Identify organizational risks and opportunities early through data, signals and trend analysis and proactively provide recommendations for continuous growth • Partner with Finance and GTM leadership on compensation and commission structures to ensure plans support business goals and drive the right activities

• Own and run AI-driven outbound campaigns across two brands simultaneously • Source, enrich, and segment leads using tools like Clay or equivalent data enrichment platforms • Build and manage email/outbound sequences via Lemlist or similar tools • Write campaign messaging that resonates — you craft the copy, not just the workflow • Manage and maintain CRM data hygiene in Salesforce or HubSpot • Build workflow automations using Make, Zapier, or similar • Track campaign performance and optimise toward one core KPI: meetings booked / demos signed up