• Extract and personally analyze performance KPIs by channel and understand the levers of the current P&L. • Review channel decision trees for the Grocery channel, identifying tactical opportunities in subchannels (Cash & Carry) for immediate portfolio adjustments — but primarily for Pharma. • Present the first proposal to refine the RTM model for Pharma, focusing on optimizing partner profitability. • You will be responsible for recommending improvements and revising RTM models for the Pharma, Grocery and Perfumery channels based on analysis and understanding of channel market dynamics and shopper profiles by category and channel. For the simulation and review of customer service assessment models (Direct Operation, OL (logistics operator), Distributors, Wholesalers), recommend better formats based on performance, potential and profitability. Connect strategy and execution areas, ensuring excellence in implementing coverage network and assortment definitions and propose special projects and actions to generate value for B2B clients.

Role Description At Campminder, we've built a platform that program leaders, families, and the communities they serve have trusted for over 20 years. As our first Senior Product Marketing Manager, you'll build the PMM function here — creating the connective tissue between product, sales, customer success, and our marketing team that turns what we build into stories that land. You'll report to the Head of Product Insights and work closely with marketing to sharpen how we show up in the market, developing the messaging, tools, and launch infrastructure that help new customers choose Campminder and give existing ones confidence in where we're headed. A meaningful part of this work will be bringing AI-powered capabilities to market in a way that's clear, accessible, and outcome-focused — so that leaders running programs for young people can see exactly how these tools help them do what they do best. This is a founding role — you'll be building the PMM function from scratch, and the org structure around you will evolve as the company grows. You'll also need to be comfortable using AI tooling to scale your own output, so the quality and coherence of positioning keeps pace with a high-velocity product and engineering organization. As a Senior Product Marketing Manager on our product team, you will: - Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle. - Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging. - Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out. - Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying. - Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience. - Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time. Qualifications - Experience developing segment-specific messaging for a vertical or relationship-driven market. - A track record of bringing technical or AI-powered products to market for non-technical buyers. - Comfort building in ambiguity — you've operated in environments where the function didn't fully exist yet. - A genuine instinct for cross-functional partnership, especially with marketing. - The ability to craft "here's where we're going" messaging with clarity and credibility. - The ability to defend positioning decisions with evidence. - Experience working across product, sales, and customer success without formal authority. Benefits - Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans. - Ability to choose where you work - remotely, in the office, or a mix! - A variety of resources to support mental health and emotional well-being. - 12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care. - 401(k) with 4% company matching. - Trust-Based (flexible) PTO (and yes, we use it!). - $900/year wellness allowance. - Company-paid subscriptions, training, and support for using AI professionally and personally. Company Description We know the best people can choose to work anywhere. Here's a few reasons why 85+ of them choose Campminder: - With 20+ years experience of serving the industry through its digital transformation, we're stable, profitable, and have developed a loyal customer base (that continues to grow). - We build software for summer camps, an industry that enables meaningful experiences for kids. - We work on interesting, ambitious projects that create real value for our clients. - We know our team members feel their work has an impact on the organization's purpose. - We are genuinely committed to work/life balance. - We invest in emerging technology and cutting-edge leadership and are proud to take an "AI-Enabled" approach in our solutions. - We've been listed on Outside Magazine's 50 Best Places to Work for 8 consecutive years for our values-led culture and employee experience.

• Deeply researching the market, tracking competitors, and defining exactly who we sell to (ICPs and Personas) across SaaS, Affiliate, and Media. • You will operate simultaneously between the Product, Marketing and Sales teams, defining a strong B2B/B2C strategy which supports these teams to reach their OKR's • Partnering with the Sales and Sales Enablement teams, utilising tools such as Gong to gather client feedback, understand perspectives and maintain a feedback loop to the Product teams. • Partnering with Product Managers to define product features/value. Building the foundational messaging frameworks for how we talk about our products. • Writing and producing all external marketing assets: B2B website copy, LinkedIn content, customer emails, and top-of-funnel marketing campaigns. • Owning the overarching messaging, positioning, and narrative consistency for major external events (e.g., Pioneer & YMS). • Tracking market perception—how the wider world and target market react to the Pion brand, our products, and our positioning.

• Own go-to-market strategy and execution for Close & Consolidation and Financial Planning & Analysis. • Maintain positioning for legacy close and consolidation products. • Translate platform capabilities into buyer-centric narratives. • Drive content strategy for sales assets. • Serve as the PMM lead for platform initiatives. • Develop product-specific upgrade enablement content. • Lead product launches and feature releases end-to-end. • Serve as the CI lead for close and consolidation and financial planning and analysis. • Support go-to-market execution globally.