• Launch, manage, and optimize paid campaigns (Meta, Google, etc.) • Monitor performance and improve key metrics (CPL, CPA, ROAS) • Run A/B tests across creatives, copy, and targeting • Manage budgets and scale campaigns efficiently • Collaborate with internal teams on campaign strategy and execution • Ensure proper tracking (Pixel, events, analytics tools)

• Lead the creation and optimization of multi-channel marketing strategies to drive engagement, revenue, or brand awareness. • Independently manage project timelines and deliverables from concept to launch, often handling multiple tasks simultaneously. • Experience with digital marketing platforms and metrics to track performance, analyze behavior, and provide actionable insights for optimization. • Oversee and update content across various digital communication tools, ensuring adherence to style guides and communication standards. • Act as a central point of contact, communicating campaign objectives and results to stakeholders to facilitate data-driven decisions.

• Own paid acquisition across Meta, Google, and emerging channels. • Report directly to the CEO. • This is a hands-on IC role with one defining twist: we’ve built an internal AI automation stack and your job is to use it to operate at 10x the output of a traditional performance marketer. • Campaign structure, budget allocation, audience strategy, creative testing cadence, bidding (Meta primary). • Protect brand, expand non-brand efficiently (Google secondary). • Evaluate and test TikTok, Applovin, CTV, podcast, and others as warranted (emerging channels). • Incrementality testing, MMM inputs, attribution sanity checks (measurement). • Partner with creative team to hit 100–150 new ads/month (creative ops). • Extend our internal stack; build agents, workflows, and reporting automations (AI leverage). • Weekly performance reviews with CEO (reporting).

Role Description As a Paid Search Strategist, you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression. Key Responsibilities - Client-Centric: - Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. - Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. - Integrates search and shopping into broader growth plays; communicates in business terms. - Product-Led: - Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. - Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features. - Data & Measurement-Driven: - Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. - Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. - The Tinuiti Way: - Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. - Educates clients and internal teams; codifies learnings and playbooks that scale. - Owner Mindset: - Operates with accountability and bias to action; spots and eliminates process and media waste. - Influences without authority; closes the loop from decision to measurable outcome. Qualifications - 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership. - Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. - Strong Excel/Google Sheets/PPT/Google Slides skills. - Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus. - Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact. - Senior stakeholder-ready storytelling; influence across functions; client-facing presence. - Experience coaching juniors/peers (non-manager). Requirements - Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs. - Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity. - Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact. - Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings. - Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues. - Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions. Benefits - Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. - Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. - Retirement: Match up to 4% of your contributions at 100%. - Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. - Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. - Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.