Job Description This role is primarily focused on managing and optimizing paid media campaigns across platforms like Google Ads and Meta Ads, handling a ~$10K monthly budget while driving performance through testing, tracking, and data-driven improvements. It also includes marketing operations support such as budget tracking, vendor coordination, and administrative tasks, requiring strong experience in paid media, analytics tools like Google Analytics 4, and organized cross-team collaboration. Responsibilities Paid Media (70%) - Plan, launch, and manage 10-20 paid campaigns per month across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) - Own monthly ad budget of ~$10,000 USD and optimize for CPA, ROAS, and conversion volume - Execute A/B tests on creatives, audiences, landing pages, and bidding strategies - Manage ad creative workflow: brief, review, upload, and iterate (creative production supported by internal team) - Monitor campaign performance daily and make real-time adjustments - Deliver weekly performance reports with actionable insights to the MarCom Lead - Set up and maintain tracking via GA4, Google Tag Manager, and Meta Pixel - Support landing page optimization (WordPress) for campaign conversion - Apply basic SEO best practices to landing pages and campaign content Marketing Operations & Admin (30%) - Process marketing-related invoices, POs, and vendor payments - Manage communications with ad platforms and external vendors - Maintain marketing budget tracking spreadsheets and monthly spend reconciliation - Schedule meetings, prepare agendas, and document meeting notes when needed - Support general marketing team administrative tasks - Provide backup coverage for team admin tasks during colleague's PTO Required Qualifications - 5-10 years of hands-on paid media experience - Direct experience managing $10K+ monthly ad budgets - Proven track record in B2B, healthcare, medical device, or dental industries (strongly preferred) - Google Ads and Meta Blueprint certifications - Strong working knowledge of GA4, Google Tag Manager, and conversion tracking - Basic SEO knowledge (on-page optimization, meta tags, keyword placement) - Experience with vendor management, invoicing, and basic marketing operations - Fluent English, both written and verbal (for async + live collaboration with US team) - Comfortable working US Eastern Time overlap (at least 4 hours/day) - Detail-oriented with strong organizational skills Nice to Have - WordPress backend experience (for landing page edits) - Canva or Figma skills for ad creative adjustments - Experience with LinkedIn Ads - Dental or healthcare industry exposure - Experience with Google Workspace (Drive organization, Sheets, Docs)

• Build Instagram & TikTok: content strategy and posting plan. • Grow our channel and make it take off. • Produce reels & short videos: film, edit and post reels that truly resonate with real parents. • Cover content pillars: everyday family adventures with ouchie, first-aid tips (“Did you know?”), unboxings, behind-the-scenes, seasonal themes. • Build community: reply to comments, manage DMs, have real conversations. Engagement > follower count. • Influencer outreach: contact mom bloggers, midwives, and outdoor families to set up collaborations. • Coordinate UGC: motivate customers to share their ouchie moments. Curate and repost UGC content.

• Develop and own a comprehensive content marketing strategy that aligns with MinIO's corporate brand and AI-centric company narrative, balancing long-range planning with the agility to execute and reinvent as the market moves • Translate deeply technical concepts into compelling storylines that help advance the company vision: determine blog strategy for launches, develop recurring content series on owned platforms that advance a distinct MinIO point of view, and partner with engineering and product teams to make complex ideas accessible without losing their depth • Create, maintain and drive an editorial calendar that delivers consistent, high-quality content across all owned channels with clear accountability for deadlines and quality • Leverage AI tools thoughtfully across the full content workflow (writing, editing, video creation to raise the quality and velocity of output) • Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets that fuel the content funnel • Serve as a strong in-house writer and editor with sharp attention to detail producing work that reflects the MinIO brand voice and earns the trust of a technical audience • Partner with communications, product marketing, and sales to translate cross-functional priorities into content that is on-message, on-time and balances brand awareness with GTM acceleration • Proactively develop differentiated blog and content strategies for product launches and major announcements, acting as the connective tissue between what the product does and why the market should care • Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels. Identify and act on missed opportunities to grow reach and engagement • Develop platform-specific organic and paid content strategies with a consistent cadence of creative ideas: not just what to post, but how to use each platform's mechanics (formats, timing, community features, delivery mechanisms) to maximize impact • Transform MinIO's employee advocacy program: design effective operations and execution that mobilize the employee base to amplify marketing and communications content, consistently expanding the brand's organic reach • Own and optimize executive advocacy across social platforms, developing content and a posting cadence that elevates MinIO leaders' voices in the AI and infrastructure conversation • Monitor social media trends, platform changes, and brand mentions, proactively surfacing insights and recommending actions to keep MinIO's social program best-in-class • Transform the MinIO newsletter from an information vehicle into a growth mechanism: develop engaging content, establish a tight publishing cadence, and work hand-in-glove with the MinIO growth team to drive community and advocate growth • Design the newsletter experience around the reader with careful curation of industry trends, technical insight, company news, and an ecosystem perspective in a format that builds loyalty and drives action • Lead MinIO's generative engine optimization (GEO) and search engine optimization (SEO) efforts across owned content: blogs, the MinIO website, executive social platforms, newsletters, YouTube, and third-party channels including Wikipedia and Reddit and more • Build and maintain a framework for optimizing content discoverability, ensuring MinIO earns prominent placement in AI-generated search responses and traditional search results alike • Collaborate with the communications team on an integrated plan that improves MinIO's brand mentions across AI search environments through owned content excellence • Establish and own the KPIs and measurement system for content, social, and AI search visibility selecting the right progress indicators and reporting on them with clarity and consistency • Manage a content and social budget with discipline, allocating resources across a lean bench of AI tools, content production, and paid distribution to maximize ROI • Provide regular reporting and data-driven insights in weekly marketing meetings and quarterly business reviews, communicating progress and making a clear case for resource decisions • Continuously optimize strategies based on performance data, bringing a test-and-learn mindset to every channel • Act as a spirited collaborator who plans, executes, measures, and communicates with equal rigor. Produce quality work you own while raising the visibility of content and social efforts across the organization • Partner closely with communications, product marketing, brand, and sales teams to ensure content and social programming is tightly integrated with company-wide priorities • Champion the content and social function internally: help colleagues across departments understand how to engage with, contribute to, and amplify what the team is building.

Title: Paid Social Media Lead Location: Sydney, NSW, Australia Full time Hybrid Job Description: TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It's our why; our reason to exist. Now, we're proud to be one of Australia's leading mobile and internet providers. We're not just redefining telco, we're changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge. Could that be you? Your opportunity As our valued Paid Social Media Lead, you will own the strategy, execution and optimisation of high‑impact paid social campaigns across key platforms including Meta, TikTok and LinkedIn. You'll sit at the intersection of performance marketing, creative effectiveness and analytics, working closely with marketing, media and creative teams to deliver measurable business outcomes. This role has end‑to‑end accountability for campaign performance, budget management and continuous testing and optimisation to scale results. Responsibilities Strategy & Planning - Develop and own the paid social strategy across key platforms (e.g., Meta, TikTok, LinkedIn, Snapchat). - Build full-funnel media plans aligned to business objectives, audience insights, and campaign goals. - Partner with marketing, brand, and performance teams to align on KPIs and measurement frameworks. Campaign Execution - Oversee end-to-end campaign setup, including audience targeting, bidding strategies, creative inputs, and budget allocation. Performance & Analytics - Oversee reporting, insights and recommendations - Link to commercial results with support from strategy team What you'll bring - 8+ years' experience managing paid social campaigns, either in‑house or within an agency. - Deep technical knowledge of Ad Managers and at least one additional platform (TikTok, Snap, LinkedIn, YouTube, Pinterest). - Strong analytical skills with the ability to interpret data and tell a compelling performance story. What's in it for you? - Flexible hybrid way of working (from home and office) - 'Stay Connected Mobile' - Access to a free mobile plan - 'Stay Connected NBN' - Access to a free NBN 100 plan - 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year - Access to TPG Learning Hub platform and internal development opportunities - Access to Corporate Partner Discounts Come join us and build a better future. Apply today. Don't meet every single requirement? That's OK! At TPG Telecom, we're all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don't align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here https://www.linkedin.com/company/tpg-telecom/mycompany/?viewAsMember=true. TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo. #LI-Hybrid