Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Creative Strategy Manager Creative Strategy Manager, Advisors Creative Desk Overview The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team offers consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. The Creative Strategy Manager develops data-driven brand and communication strategies, translating consumer and market insight into clear direction for creative teams. Working across multiple briefs, the role leads and supports strategy team members while partnering with creative teams and clients to align thinking and guide effective creative outcomes. Role• As Creative Strategy Manager, you are responsible for developing brand, creative and communication strategies for our clients that align to the brand and objectives, factoring in data informed insights• You will ensure the smooth handover and understanding of the creative strategy to the respective Creative Managers, jointly briefing the creative development team to enable execution• Co-leading creative ideation sessions with the Creative Managers for larger client projects of strategic importance, and being active and available to guide the creative team and interface with the client on such projects through to completion as needed• Supporting the Creative Managers with smaller client project creative ideation sessions as needed. • Managing multiple briefs and projects at one time• Input to estimating, negotiating, and agreeing on budgets and timescales with Creative Project Managers.• Working alongside the Creative Project Managers and Creative Solutioning vertical to align on business priorities to best utilize your skills. • Liaise with Advisors Research Centre and local ACS team as needed to obtain market intel and client nuances.• Continually keep abreast of marketing and in-market trends regarding both consumer behaviors, creative and media trends. All About You• Minimum of 10 years' strategic experience within leading advertising agencies, preferably within global network agencies, currently holding a role such as Strategy Director, Group Strategy Director or above.• Demonstrated success in leading and delivering high-impact, big-budget integrated marketing campaigns.• Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels, including ATL, BTL, digital, and direct marketing.• Proven experience managing senior level client and internal stakeholders • Track record of influencing award-winning creative outcomes through strategic guidance.• Strong understanding of consumer behavior, market research, and competitive analysis; proficient in engaging and briefing external research agencies, translating insights and data into actionable strategies.• Adept at defining client briefs and presenting concepts back to clients, drawing on research and data• Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.• Skilled at working under pressure• Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.• Must be open and available to travel as needed.• Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale. • Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns. • We are always expanding our network of actors to star in our videos. • With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy. • Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables. • Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve. • Audit creative performance on each account twice weekly for insights and test opportunities. • Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads.

Role Description As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels — including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives. This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms. The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert. Qualifications - Strong execution-focused designer with paid media experience. - Balances creativity with performance thinking — understands that great design must also convert. - Detail-oriented with high standards for craft and finish. - Comfortable working in fast iteration cycles with frequent feedback. - Curious, adaptable, and motivated to improve creative output continuously. - Treats experimentation and iteration as core to the role. - 3–5 years of experience in graphic design, motion design, or digital paid media creative. - Proven experience producing high-quality static and motion creatives for paid campaigns. - Proficiency in Adobe Photoshop, Illustrator, Figma, and motion tools such as After Effects, Premiere Pro, or similar. - Solid understanding of short-form video, animation, and performance-led creative production. - Strong foundation in layout, typography, colour theory, and visual hierarchy. Requirements - Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios. - Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence. - Apply platform best practices, creative hygiene, and performance learnings consistently across outputs. - Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards. - Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns. - Produce cross-channel assets, including: - Paid social ads (Meta, TikTok, YouTube) - Short-form motion videos and animated ads - EDM and lifecycle marketing visuals - Landing page and UI/UX design components - Own execution of multiple creative variations per concept to support A/B testing and creative iteration. - Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale. - Apply strong working knowledge of Meta creative best practices, including: - Clear visual hierarchy and primary message framing - Safe zones, aspect ratios, and text legibility - Avoidance of policy-risk elements and creative fatigue patterns - Understanding of what typically works for: - Static vs video - UGC-style vs polished creatives - Hooks, overlays, and pacing - Design with awareness of platform-specific nuances for: - Meta (Facebook & Instagram) - TikTok (native, fast-paced, creator-style motion) - YouTube (Shorts and standard video ad formats) - Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights. - Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable. - Refine AI-generated outputs through design polish, compositing, and motion enhancement. - Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media. - Maintain structured creative files, versions, and basic prompt or asset documentation. - Create and finalise assets using: - Adobe Photoshop - Adobe Illustrator - Adobe After Effects / Premiere Pro (or equivalent) - Figma - Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency. - Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs. - Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows. - Proactively suggest creative innovations, new formats, or execution improvements. - Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality. Benefits - Creative Performance Quality: % of paid media creatives approved with minimal revisions. - Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices. - Iteration Velocity: Speed and effectiveness of creative improvements post-feedback. - Innovation Contribution: Introduction of new creative formats or execution approaches. - Adoption & Reusability: Usage of templates, formats, or systems created by the designer.

Role Description We are seeking a versatile, self-sufficient, and experienced Creative Strategist & Video Editor to join an Australian e-commerce brand. In this role, you will be responsible for ideating, scripting, and editing high-performance video ads for our e-commerce clients. You should be able to work independently, stay on top of current trends in digital advertising, and produce creative content that drives results. The ideal candidate will have a strong background in e-commerce ad production and should be capable of producing high-quality content that meets or exceeds the performance of our current top-performing video ads. - Develop creative concepts and strategies for direct-response video ads for Facebook, Instagram, and other social media platforms. - Conduct research on e-commerce trends, consumer behaviors, and competitor activity to inform creative direction. - Collaborate with the team to align on brand voice, campaign objectives, and ad goals. - Script, shoot, and edit engaging short-form videos optimized for performance on Facebook and Instagram ads. - Utilize various video formats, including UGC-style, product-focused, and lifestyle shots, while ensuring the videos align with the brand’s messaging. - Create compelling call-to-action sequences that drive conversions. - Perform video optimization for different ad placements and audience segments. - Own and execute projects from concept to delivery with minimal oversight. - Analyze performance data to identify trends and optimize future ad creatives. - Test and iterate on video creatives based on campaign performance and A/B testing results. - Stay up-to-date with the latest trends in social media marketing, video production, and e-commerce advertising. - Continuously experiment with new video formats, techniques, and creative trends to keep campaigns fresh and impactful. Qualifications - Proven experience in video production, specifically for e-commerce direct-response Facebook/Instagram ads. - Advanced proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, etc.). - Strong understanding of Facebook/Instagram ad formats, performance metrics, and best practices for direct-response ads. - Familiarity with AI tools like Claude and ChatGPT for content creation and ideation. - Creative flair with a keen eye for design, storytelling, and video pacing. - Ability to independently manage projects, timelines, and deliverables in a fast-paced environment. - Strong communication skills and the ability to collaborate remotely with team members. - Demonstrated ability to take creative direction and run with it, generating results-oriented video content. - Self-motivated and able to execute with minimal supervision. - A strong grasp of current trends in video marketing, pop culture, and social media behaviors, particularly within e-commerce. - Knowledge of the e-commerce landscape and what drives sales across various product categories is a plus. Requirements - Experience in scriptwriting or storyboarding for e-commerce video ads. - Previous experience working with e-commerce brands or agencies is highly preferred. - Ability to work with data-driven insights and tweak videos for maximum performance.