Static & Motion (Paid Media & AI-Enabled Creative)

Location

India

Posted

46 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Static & Motion (Paid Media & AI-Enabled Creative)

Valerie Group

Role Description As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels — including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives. This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms. The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert. Qualifications - Strong execution-focused designer with paid media experience. - Balances creativity with performance thinking — understands that great design must also convert. - Detail-oriented with high standards for craft and finish. - Comfortable working in fast iteration cycles with frequent feedback. - Curious, adaptable, and motivated to improve creative output continuously. - Treats experimentation and iteration as core to the role. - 3–5 years of experience in graphic design, motion design, or digital paid media creative. - Proven experience producing high-quality static and motion creatives for paid campaigns. - Proficiency in Adobe Photoshop, Illustrator, Figma, and motion tools such as After Effects, Premiere Pro, or similar. - Solid understanding of short-form video, animation, and performance-led creative production. - Strong foundation in layout, typography, colour theory, and visual hierarchy. Requirements - Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios. - Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence. - Apply platform best practices, creative hygiene, and performance learnings consistently across outputs. - Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards. - Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns. - Produce cross-channel assets, including: - Paid social ads (Meta, TikTok, YouTube) - Short-form motion videos and animated ads - EDM and lifecycle marketing visuals - Landing page and UI/UX design components - Own execution of multiple creative variations per concept to support A/B testing and creative iteration. - Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale. - Apply strong working knowledge of Meta creative best practices, including: - Clear visual hierarchy and primary message framing - Safe zones, aspect ratios, and text legibility - Avoidance of policy-risk elements and creative fatigue patterns - Understanding of what typically works for: - Static vs video - UGC-style vs polished creatives - Hooks, overlays, and pacing - Design with awareness of platform-specific nuances for: - Meta (Facebook & Instagram) - TikTok (native, fast-paced, creator-style motion) - YouTube (Shorts and standard video ad formats) - Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights. - Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable. - Refine AI-generated outputs through design polish, compositing, and motion enhancement. - Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media. - Maintain structured creative files, versions, and basic prompt or asset documentation. - Create and finalise assets using: - Adobe Photoshop - Adobe Illustrator - Adobe After Effects / Premiere Pro (or equivalent) - Figma - Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency. - Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs. - Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows. - Proactively suggest creative innovations, new formats, or execution improvements. - Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality. Benefits - Creative Performance Quality: % of paid media creatives approved with minimal revisions. - Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices. - Iteration Velocity: Speed and effectiveness of creative improvements post-feedback. - Innovation Contribution: Introduction of new creative formats or execution approaches. - Adoption & Reusability: Usage of templates, formats, or systems created by the designer.

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