Stealth Mode

• Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale. • Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns. • We are always expanding our network of actors to star in our videos. • With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy. • Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables. • Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve. • Audit creative performance on each account twice weekly for insights and test opportunities. • Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads.

• Script Writing & Hook Development: Work with the CEO and our video team to ideate, draft, and produce high-converting video ad scripts. You will focus on creating multiple "hooks" and angles for every offer. • Messaging Optimization: Constantly analyze creative performance to rewrite and improve existing ad copy, testing new sales messages and emotional triggers to extend the life of winning campaigns. • Recruit actors & influencers: We are always expanding our network of actors to star in our videos and bring your scripts to life. • Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the copywriting strategy. • Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of copy and headline variables. • Competitive research: Monitor messaging trends and competitor "hooks" in our target industries to stay ahead of the curve. • Performance analysis: Audit the performance of your scripts on each account twice weekly for insights and rewriting opportunities. • Video review: Ensure all ads created by the video editing team follow your scripts exactly, working collaboratively with them to ensure the sales message is clear in the final video. • Conversion rate optimization: Work with the CEO and our development team to continuously improve the sales copy of our landing pages and ads to increase revenue per visitor.

• Write: Work with the CEO, and our video team to draft and produce videos ads that convert. • Additional writing of landing pages, advertorials, interstitials and emails as needed. • Recruit actors & influencers: We are always expanding our network of actors to star in our videos. • Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set. • Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. • Eventually own the whole loop from ideation, to prioritization, implementation and iteration. • Competitive research: Monitor creative trends and competitor strategies in our target industries. • Performance analysis: Audit performance on each account twice weekly for insights and test opportunities. • Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.

• Write: Work with the CEO, and our video team to draft and produce videos ads that convert. Additional writing of landing pages, advertorials, interstitials and emails as needed. • Recruit actors & influencers: We are always expanding our network of actors to star in our videos. • Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set. • Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. Eventually own the whole loop from ideation, to prioritization, implementation and iteration. • Competitive research: Monitor creative trends and competitor strategies in our target industries. • Performance analysis: Audit performance on each account twice weekly for insights and test opportunities. • Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.