Patient Recruitment Digital Media Buyer
Location
United States
Posted
133 days ago
Salary
0
Seniority
Senior
Job Description
Patient Recruitment Digital Media Buyer
ICON plc
• Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels • Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs) • Produce reports and recommendations concerning current and future advertising and patient recruitment strategies • Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies • Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets • Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets • Liaise with media agencies and external vendors to support patient recruitment initiatives
Job Requirements
- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Experience in clinical trials and drug development space (preferred)
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelor's degree
Benefits
- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways
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