• Own and execute the DTC growth strategy across all portfolio brands • Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms • Optimize CAC, ROAS, and contribution margin • Identify scalable growth opportunities and new channels • Partner with creative and brand teams to improve conversion performance • Lead subscription growth initiatives and lifecycle marketing programs • Improve retention, churn reduction, and customer lifetime value (LTV) • Develop segmentation, personalization, and CRM strategies • Optimize onboarding, replenishment flows, and win-back campaigns • Enhance loyalty and customer engagement programs • Oversee DTC website performance and conversion rate optimization (CRO) • Drive improvements in UX, merchandising, pricing, and offer strategies • Partner with product and operations teams to improve customer experience • Leverage A/B testing and behavioral analytics • Own DTC performance metrics and forecasting • Build KPI dashboards and growth models • Translate data into actionable strategies • Monitor cohort performance, LTV/CAC dynamics, and subscription health • Drive a culture of experimentation and continuous optimization • Collaborate with marketing, brand, operations, supply chain, and finance • Align growth strategies with inventory and business objectives • Lead agency and vendor relationships • Champion customer-centric decision making

• Develop and deliver insightful reporting and ad-hoc analysis of business KPIs and SaaS metrics • Translate insights into clear, actionable recommendations to influence business decisions • Partner with Leadership to analyze performance across key product questions and identify opportunities through analyses such as cohort trends and customer segmentation • Collaborate with our business intelligence, data analytics, and product teams to access and interpret data • Communicate findings through written communications and/or presentations that translate analyses into actionable insights or follow-up projects

• Запускати, оптимізувати та масштабувати paid-кампанії у Meta та TikTok Ads • Керувати рекламними бюджетами від $100k+/міс, досягати таргетів по volume та ROMI • Генерувати гіпотези та тестувати креативи, аудиторії, бідинг-стратегії • Приймати data-driven рішення на основі AppsFlyer, Amplitude, Tableau • Разом з Product-командою дизайнити нові воронки та запускати продуктові експерименти • Покращувати конверсії воронки (CRO) • Синхронізуватись з Creative Marketing, брифувати нові концепти, давати data-backed інсайти • Досліджувати конкурентів, тренди ринку, тестувати нові канали трафіку

Title: SVP Growth & Retention Marketing, Optum Rx Location: Washington Eden Prairie New York / United States Job Description: Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The SVP, Growth & Retention Marketing is the enterprise accountable leader for an Optum Rx-wide growth lever (ORx)-owning strategy, investment, and performance across B2B and B2C audiences through driving a Performance Marketing capability. As ORx continues to scale and diversify growth across multiple business lines, products, and markets, the ability to drive coordinated, measurable growth across a highly diverse set of stakeholders has become a critical enterprise differentiator. This role exists to establish and govern the capability as a centralized, performance-driven growth engine across the enterprise, with accountability for enterprise alignment and performance governance across 12 CEOs / P&L owners. This leader holds decision authority over material marketing investments that directly impact revenue performance across businesses, including projected $16B+ in annual marketing-attributed revenue. This role owns the enterprise marketing investment pool across ORx, with accountability for allocation, optimization, and performance of spend. The SVP establishes and enforces ROI thresholds and investment guardrails, with authority to reallocate resources across business units and make enterprise-level tradeoff decisions to maximize growth, efficiency, and IOI performance. This role owns and scales enterprise growth capabilities, including ROI-measured demand generation, omni-channel engagement, lifecycle marketing, and performance media, enabled by AI-driven marketing systems. The SVP serves as a key member of the ORx, ORx Marketing, and Enterprise Marketing leadership teams, shaping how marketing drives enterprise value while building a high-performing, inclusive, and future-ready organization. This role spans the entirety of the ORx portfolio, leading growth and retention marketing results across all lines of business, including Optum Home Delivery, Specialty Pharmacy, Infusion Pharmacy, Community Pharmacies, ORx PBM, Optum GPO / Emisar, and Specialty Holdings. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires within 30 minutes of an office in Minnesota or Washington, D.C., you'll be required to work a minimum of four days per week in-office. Primary Responsibilities: - Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across ORx business units to maximize enterprise growth and ROI - Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches - Drive $16B+ in annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences - Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities - Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Pharma, B2B, B2C, and Provider segments - Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty - Drive marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities - Build and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems - Establish marketing performance standards, including attribution models, ROI thresholds, and KPIs tied to revenue, retention, and IOI - Establish and lead a globally aligned marketing operating model, including development and scaling of global teams and capabilities - Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value - Drive innovation and continuous improvement to accelerate growth and efficiency - Develop and execute enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: - Bachelor's degree - 15+ years of proven success as a consumer-first, data-centric, digital-first, performance marketing leader driving measurable business outcomes - Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance - Success working side by side with the organization's most senior C-suite executives - Proven experience managing large-scale marketing investments with accountability for ROI and business impact - Deep expertise in modern marketing platforms (Google / YouTube, Meta, LinkedIn, programmatic, CTV) - Solid track record of building and scaling B2B demand generation engines and enterprise marketing capabilities - Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes - Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies - Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments - Exceptional leadership capability with experience building, developing, and retaining high-performing teams - Superior communication, executive presence, and influencing skills Preferred Qualifications: - MBA or Master's Degree - Pharmacy and/or PBM industry experience - Based in New York, NY or Eden Prairie, MN - All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $200,400 to $343,500 annually based on full-time employment. We comply with all minimum wage laws as applicable. At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.