About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. About the Role We are currently expanding our team and seeking a detail-oriented and commercially driven Data Analyst. This role sits at the intersection of data, CRM, and marketing, with a strong focus on transforming data into actionable insights that drive consumer engagement, personalization, and business growth. You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives. Key Responsibilities 1. Data Analysis & Insights - Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights - Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion) - Translate complex data into clear, business-friendly insights for stakeholders 2. CRM & Consumer Analytics - Support segmentation strategies (e.g., lifecycle, behavioral, RFM models) - Analyze consumer journeys across channels such as WhatsApp, email, and web - Identify opportunities for personalization and next-best-action strategies 3. Campaign Measurement & Optimization - Measure performance of CRM and digital marketing campaigns - Conduct A/B testing and provide data-driven recommendations for optimization - Collaborate with media teams to assess campaign effectiveness and ROI 4. Data Management & Integration - Work closely with data engineering and tech teams to ensure data accuracy and consistency - Support integration of multiple data sources (CDPs, CRM platforms, media platforms) - Ensure proper data governance and compliance with privacy regulations 5. Stakeholder Collaboration - Partner with internal teams and stakeholders to support business objectives - Present insights and recommendations in a clear and compelling manner - Contribute to strategic initiatives such as loyalty programs and digital transformation projects Background & Experience - 5–8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments - Experience in an agency or consulting environment is a plus - Strong understanding of consumer behavior, CRM, and marketing analytics - Exposure to MENA markets is an advantage

• Partner directly with business stakeholders to understand data needs and translate them into structured analysis • Write and optimize advanced SQL queries to extract and manipulate large, complex datasets • Combine customer feedback and operational data to identify trends in sentiment, behavior, and experience • Build repeatable data processes and workflows to support ongoing CX initiatives • Develop dashboards, reports, and visualizations to track key metrics and performance • Collaborate with cross functional teams to validate data sources, definitions, and business logic • Support the evolution of CX processes by improving how data is captured, structured, and utilized • Contribute to documentation and best practices for data usage and reporting

• Act as a dedicated data partner to business leaders, supporting ongoing data requests as well as proactive analysis • Write and optimize advanced SQL queries to extract and manipulate large, complex datasets • Combine customer feedback and operational data to identify trends in sentiment, behavior, and experience • Build repeatable data processes and workflows to support ongoing CX initiatives • Develop dashboards, reports, and visualizations to track key metrics and performance • Collaborate with cross-functional teams to validate data sources, definitions, and business logic • Support the evolution of CX processes by improving how data is captured, structured, and utilized • Contribute to documentation and best practices for data usage and reporting

Are you ready to unleash your potential? At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve. We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices. Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals. We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions. Ready to unleash your potential with us? Join the winning team now! Work you’ll do Leadership - Be a valued member of a team of data & analytics specialists - Displaying initiative and innovative thinking to achieve business objectives and streamlined processes - Responsible for own performance management (with coaching and mentoring), living a performance culture, and contributing towards achieving team goals - Maintain a growth mindset Client delivery - Learn to prioritize and support multiple projects within time constraints - Learn to analyze data to answer key questions from stakeholders or out of self-initiated curiosity, investigate and communicate areas for improvement in risk controls and productivity - Assist with creating and maintaining rich interactive visualizations through data interpretation and analysis, integrating various reporting components from multiple data sources - Learn to define and implement data acquisition and integration logic, selecting appropriate combination of methods and tools within defined technology stack to ensure optimal scalability and performance of the solution - Build repetitive workflows to transform complex data into usable format while maintaining the integrity of data - Learn to apply data analysis, data mining and data processing to present data clearly - Learn to understand the problem definition and hypothesis formulation - Provide input on the development of data analysis models based on project requirements - Assist with the generation of actionable recommendations - Assist in synthesizing findings into actionable insights - Assist in the delivery of projects in line with agreed standards, providing fit-for-purpose solutions within time, quality and budget constraints - Prepare documentation to outline data sources, models and algorithms used and developed Opportunities - Work virtually alongside our Australian team on Australian client projects - Accelerate your development and career progression - Good work culture with flexible working set-up Your role as a leader At Deloitte, we believe in the importance of empowering our people to be leaders at all levels. We connect our purpose and shared values to identify issues as well as to make an impact that matters to our clients, people and the communities. Additionally, Assistant Managers across our Firm are expected to: - Demonstrate a strong commitment to personal learning and development. - Understand how our daily work contributes to the priorities of the team and business. - Understand the set expectations and demonstrate accountability in keeping personal performance on track. - Actively focus on developing effective communications and relationship-building skills with stakeholders, clients and team. - Demonstrate an appreciation for working with others. - Understand what is fundamental to Deloitte’s success as a business. - Demonstrate integrity and an awareness of strengths, differences, and personal impact. - Develop their understanding of Deloitte and offer a fresh perspective. Requirements Education - Bachelor of Science in Information Technology, Computer Science, Mathematics or similar fields. Work Experience - 3-5 years working experience in data analysis from complex data sets and systems Competencies - Emerging task management skills with a willingness to support multiple projects - Has excellent communication skills - Able to communicate and work directly with the client and stakeholders. - Has strong programming/coding experience in SQL, Data Visualization tools (Tableau, Power BI) Due to volume of applications, we regret only shortlisted candidates will be notified. Candidates will only be contacted by authorized Deloitte Recruiters via firm’s business contact number or business email address.