Title: Marketing Coordinator, BBC Phil Location: Salford United Kingdom Job Description: Job Requisition ID: 42481 Salford, GBR, M50 2HQ JOB DETAILS JOB BAND: B CONTRACT TYPE: Permanent, Part-time (17.5 hours per week/ 0.5 EFT) DEPARTMENT: BBC Philharmonic Orchestra LOCATION: Philharmonic Studio, MediaCityUK, Salford PROPOSED SALARY RANGE: £26,000 - £30,000 (17.5 hours per week pro rata) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. PURPOSE OF THE ROLE Founded in 1922, the BBC Philharmonic Orchestra is the oldest radio orchestra in the world, and the BBC's orchestra for the North of England. We're part of the cultural fabric of Greater Manchester and when we're not in the studio, we can often be found performing in schools or working with children and young people right across the region. We're also the orchestra behind the award-winning television series for Cbeebies, Musical Storyland, which has now been streamed over 14 million times. The Marketing Coordinator is a key role within the Philharmonic's marketing team, perfect for a communications professional in the early stages of their career, and will support the Marketing team to build content, deliver campaigns, and develop audiences. WHY JOIN THE TEAM You will be joining a dynamic and ambitious marketing team, committed to telling our story and connecting with audiences. You will have the chance to attend incredible live events, including at the Bridgewater Hall in Manchester, the Royal Northern College of Music, Aviva Studios, the BBC Proms and on tour across the UK. You will have the chance to collaborate closely with the BBC's other Orchestras and Choirs, as well as other marketing teams across the BBC. This is an exciting role, with opportunities for growth across all areas of marketing. YOUR KEY RESPONSIBILITIES AND IMPACT: - Supports the overall development and delivery of marketing campaigns - Also runs some contained end-to-end marketing campaigns for less complex deliverables in the Marketing Plan - Assists in the planning and creation of digital and social media content - Assists in the development and management of events - Organises all campaign collateral and documentation such that we maintain strong records of assets, plans, and performance of individual campaigns. YOUR SKILLS AND EXPERIENCE: ESSENTIAL CRITERIA: - Ability to work on own initiative while seeking appropriate input - Excellent attention to detail, and strong planning skills - Good written and spoken communication, with good presentation skills - Able to work as a member of a team and collaborate across organisational boundaries - Ability to meet targets and deadlines while managing a wide range of concurrent activities. DESIRABLE: - Experience of working in the media from an agency or client-side perspective, and/or with artists and creatives - Knowledge of the UK's arts and culture sector - Strong social media skills - Strong copywriting skills - Experience working with Adobe Creative Suite Please click here to see the full Marketing Coordinator, BBC Philharmonic Orchestra Candidate Pack. If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply. #LI-DNI Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

• Product/launch strategy development • Develop initial launch strategy and high-level launch plan • Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy • Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations • Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements • Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services • Codify and maintain key launch strategies and assumptions in a brand plan • Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement • Serve as the US commercial representative on the labeling strategy workstream • Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above • Partner and align with cross-functional and global partners to establish launch readiness milestones, requirements, and timelines • Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc. • Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access • Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies • Monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market • Lead all national congress participation, including contracting, booth design, and internal coordination

• Lead the development and execution of creative assets across marketing campaigns, including digital ads, landing pages, email, social media, and event materials. • Collaborate with Creative Services to design and launch high-performing campaign assets that drive inbound demand. • Design and develop creative assets using tools such as Figma and Adobe Creative Suite. • Ensure consistent brand identity and visual storytelling across all digital and marketing touchpoints. • Stay current on digital design trends and best practices.

Title: Senior Director, DTC Marketing - Dry Eye Disease Portfolio Location: Bridgewater United States Job Description: Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. Overview We are seeking a strategic and results-driven Senior Director of Direct-to-Consumer (DTC) Marketing to lead the U.S. consumer marketing strategy in the dry eye disease (DED) category. This role is accountable for developing and executing integrated DTC strategies that increase disease awareness, motivate patient engagement, and drive demand while maintaining strong alignment with regulatory and compliance standards. This position will play a critical role in evolving the organization’s DTC operating model, including leveraging AI and advanced marketing technologies to drive personalized content creation and real-time optimization. The ideal candidate brings deep expertise in DTC marketing, a sophisticated understanding of patient behavior, and a strong point of view on how emerging technologies can enhance speed, relevance, and scale in consumer engagement. This leader will be highly collaborative, data-driven, and passionate about building brands that meaningfully improve patients’ lives. This position reports to the Senior Vice President and General Manager, North America Pharmaceuticals. Key Responsibilities Strategic Leadership & AI-Driven Evolution: - Lead the DTC marketing strategy for Rx dry eye disease brands, owning consumer positioning, segmentation, and engagement. - Set a clear vision for brand growth grounded in patient insights, competitive dynamics, and unmet needs. - Evaluate and integrate emerging AI tools for dynamic creative optimization (DCO), conversational engagement (chatbots, AI assistants) and autonomous media buying - Monitor AI's evolving impact on consumer health-seeking behavior — including shifts in search (AI Overviews, ChatGPT), social algorithms, and patient community platforms — and adapt strategy proactively - Define customer-centric strategies across the end-to-end patient journey, from awareness through adherence. Campaign Development & Execution: - Lead the development and execution of compelling, compliant DTC campaigns across integrated consumer media platforms. - Translate complex clinical data into clear, patient-relevant, and emotionally resonant messaging. - Oversee creative development and deployment of promotional assets, leveraging AI-enabled tools to drive personalization and performance. - Ensure seamless, consistent omnichannel execution across all consumer touchpoints. Marketing Innovation: - Champion the use of AI and advanced analytics to enable scalable, personalized content and dynamic messaging. - Partner cross-functionally to test, implement, and scale AI-driven tools that improve speed, relevance, and impact. - Ensure AI-enabled marketing practices meet regulatory, legal, privacy, and ethical standards. Telehealth Integration & Performance: - Own end-to-end telehealth performance accountability, including DTC-driven telehealth bookings, prescription conversions, and overall contribution to brand Rx growth. - Partner with patient support team on the telehealth platform providers to optimize patient routing from awareness campaigns directly into compliant virtual care pathways. - Establish and track telehealth-specific KPIs (e.g., cost-per-telehealth-script, conversion rate from DTC to fills, and long-term patient persistence via virtual follow-up). Patient Engagement & Experience: - Champion deep understanding of patient motivations, barriers, and behaviors through research, data, and analytics. - Lead initiatives that improve patient education, empowerment, and persistence through branded and unbranded programs. - Partners with Patient Services and Support teams to ensure DTC strategies reinforce access, affordability, and adherence. Performance & Optimization: - Own DTC performance measurement, including awareness, conversion, adherence, and ROI. - Optimize media mix, messaging, and targeting using real-time insights. - Manage DTC budgets and forecasts to maximize effectiveness and efficiency. Leadership: - Serve as the DTC marketing lead across cross-functional teams including Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities. - Build, lead, and mentor a high-performing DTC marketing team and external partners. - Foster a culture of innovation, accountability, and continuous learning while ensuring full regulatory compliance. Qualifications - 10+ years of pharmaceutical, biotech, or healthcare marketing experience, with significant DTC leadership responsibility. - Bachelor’s degree required; MBA or advanced degree preferred. - Proven success leading DTC marketing for prescription brands. - Demonstrated experience implementing personalization, AI-enabled marketing tools, or advanced content optimization approaches. - Deep expertise in consumer insights, brand positioning, and patient journey strategy. - Demonstrated ability to translate complex clinical data into compelling marketing messages. - Strong understanding of DTC media strategy, analytics, and performance optimization. - Experience leading omnichannel campaigns and non-personal promotion tactics. - Proven people leader with experience managing teams and agency partners. - Strong cross-functional collaboration skills and ability to build relationships with key opinion leaders and influencers. - Excellent strategic thinking, executive presence, and storytelling skills. - Strong budget management and operational execution capabilities. - Thorough understanding of pharmaceutical DTC regulatory and compliance requirements. Strongly Preferred - Experience in ophthalmology, optometry, dry eye disease, or other relevant chronic conditions. - Direct experience utilizing AI/ML applications in marketing: DCO, predictive audience modeling, AI content tools, or conversational AI in patient engagement. - Proven experience driving DTC performance through telehealth channels, including measurable success in converting consumer campaigns to virtual prescriptions and adherence. - Familiarity with privacy-first marketing architectures: clean rooms, consent platforms, and HIPAA-compliant data ecosystems. - Exposure to outcomes-based messaging, real-world evidence integration in promotional content, or patient support program design. Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For U.S. locations that require disclosure of compensation, the starting pay for this role is between $215,000.00 and $255,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors. U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation