Title: Senior Director, DTC Marketing - Dry Eye Disease Portfolio Location: Bridgewater United States Job Description: Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. Overview We are seeking a strategic and results-driven Senior Director of Direct-to-Consumer (DTC) Marketing to lead the U.S. consumer marketing strategy in the dry eye disease (DED) category. This role is accountable for developing and executing integrated DTC strategies that increase disease awareness, motivate patient engagement, and drive demand while maintaining strong alignment with regulatory and compliance standards. This position will play a critical role in evolving the organization’s DTC operating model, including leveraging AI and advanced marketing technologies to drive personalized content creation and real-time optimization. The ideal candidate brings deep expertise in DTC marketing, a sophisticated understanding of patient behavior, and a strong point of view on how emerging technologies can enhance speed, relevance, and scale in consumer engagement. This leader will be highly collaborative, data-driven, and passionate about building brands that meaningfully improve patients’ lives. This position reports to the Senior Vice President and General Manager, North America Pharmaceuticals. Key Responsibilities Strategic Leadership & AI-Driven Evolution: - Lead the DTC marketing strategy for Rx dry eye disease brands, owning consumer positioning, segmentation, and engagement. - Set a clear vision for brand growth grounded in patient insights, competitive dynamics, and unmet needs. - Evaluate and integrate emerging AI tools for dynamic creative optimization (DCO), conversational engagement (chatbots, AI assistants) and autonomous media buying - Monitor AI's evolving impact on consumer health-seeking behavior — including shifts in search (AI Overviews, ChatGPT), social algorithms, and patient community platforms — and adapt strategy proactively - Define customer-centric strategies across the end-to-end patient journey, from awareness through adherence. Campaign Development & Execution: - Lead the development and execution of compelling, compliant DTC campaigns across integrated consumer media platforms. - Translate complex clinical data into clear, patient-relevant, and emotionally resonant messaging. - Oversee creative development and deployment of promotional assets, leveraging AI-enabled tools to drive personalization and performance. - Ensure seamless, consistent omnichannel execution across all consumer touchpoints. Marketing Innovation: - Champion the use of AI and advanced analytics to enable scalable, personalized content and dynamic messaging. - Partner cross-functionally to test, implement, and scale AI-driven tools that improve speed, relevance, and impact. - Ensure AI-enabled marketing practices meet regulatory, legal, privacy, and ethical standards. Telehealth Integration & Performance: - Own end-to-end telehealth performance accountability, including DTC-driven telehealth bookings, prescription conversions, and overall contribution to brand Rx growth. - Partner with patient support team on the telehealth platform providers to optimize patient routing from awareness campaigns directly into compliant virtual care pathways. - Establish and track telehealth-specific KPIs (e.g., cost-per-telehealth-script, conversion rate from DTC to fills, and long-term patient persistence via virtual follow-up). Patient Engagement & Experience: - Champion deep understanding of patient motivations, barriers, and behaviors through research, data, and analytics. - Lead initiatives that improve patient education, empowerment, and persistence through branded and unbranded programs. - Partners with Patient Services and Support teams to ensure DTC strategies reinforce access, affordability, and adherence. Performance & Optimization: - Own DTC performance measurement, including awareness, conversion, adherence, and ROI. - Optimize media mix, messaging, and targeting using real-time insights. - Manage DTC budgets and forecasts to maximize effectiveness and efficiency. Leadership: - Serve as the DTC marketing lead across cross-functional teams including Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities. - Build, lead, and mentor a high-performing DTC marketing team and external partners. - Foster a culture of innovation, accountability, and continuous learning while ensuring full regulatory compliance. Qualifications - 10+ years of pharmaceutical, biotech, or healthcare marketing experience, with significant DTC leadership responsibility. - Bachelor’s degree required; MBA or advanced degree preferred. - Proven success leading DTC marketing for prescription brands. - Demonstrated experience implementing personalization, AI-enabled marketing tools, or advanced content optimization approaches. - Deep expertise in consumer insights, brand positioning, and patient journey strategy. - Demonstrated ability to translate complex clinical data into compelling marketing messages. - Strong understanding of DTC media strategy, analytics, and performance optimization. - Experience leading omnichannel campaigns and non-personal promotion tactics. - Proven people leader with experience managing teams and agency partners. - Strong cross-functional collaboration skills and ability to build relationships with key opinion leaders and influencers. - Excellent strategic thinking, executive presence, and storytelling skills. - Strong budget management and operational execution capabilities. - Thorough understanding of pharmaceutical DTC regulatory and compliance requirements. Strongly Preferred - Experience in ophthalmology, optometry, dry eye disease, or other relevant chronic conditions. - Direct experience utilizing AI/ML applications in marketing: DCO, predictive audience modeling, AI content tools, or conversational AI in patient engagement. - Proven experience driving DTC performance through telehealth channels, including measurable success in converting consumer campaigns to virtual prescriptions and adherence. - Familiarity with privacy-first marketing architectures: clean rooms, consent platforms, and HIPAA-compliant data ecosystems. - Exposure to outcomes-based messaging, real-world evidence integration in promotional content, or patient support program design. Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For U.S. locations that require disclosure of compensation, the starting pay for this role is between $215,000.00 and $255,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors. U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation

• Conduct outbound calls to potential clients to introduce our insurance products and services. • Engage prospects in meaningful conversations to assess their insurance needs and provide relevant information about our offerings. • Schedule appointments for our team to further discuss policies and provide quotes. • Maintain accurate records of all interactions and update client information in our database. • Collaborate with the sales team to achieve weekly and monthly goals.

• Join the team redefining how the world experiences design. • Support the Country Marketing Lead across campaigns, partnerships, and events. • Drive marketing strategies to life ensuring seamless coordination. • Lead execution of marketing campaigns ensuring quality deliverables. • Collaborate with cross-functional teams to bring campaigns to life seamlessly. • Coordinate with agencies and partners for smooth rollout of campaigns. • Plan and execute on-ground and virtual events including logistics and follow-ups. • Set campaign KPIs, track performance data, and translate insights into recommendations.

Marketing Assistant Remote Candidate Sourcing Mexico Costa Rica Colombia Brazil Marketing Assistant Location: Remote Working Hours: US Central Time Engagement: Full-Time About the Role Pavago is hiring on behalf of a growing U.S.-based e-commerce and live selling business that operates across platforms such as TikTok, Amazon, and Whatnot. The company is focused on expanding its product distribution business while building a strong Live Seller Community and educational platform for sellers. We are looking for a Marketing Assistant who will play a key role in helping grow the founder’s personal brand and paid community. This role focuses on coordinating content, supporting marketing initiatives, managing social media workflows, and helping attract new members into the community. The ideal candidate understands how personal brands grow online, is comfortable working across social media platforms, and can help execute marketing initiatives that increase visibility, engagement, and community growth. While the role includes some operational responsibilities related to livestream commerce and customer communication, prior experience in those areas is not required. The most important qualities are organization, curiosity, and a strong interest in marketing and audience growth. Key Responsibilities Personal Brand & Content Management - Maintain and manage a structured content calendar across platforms such as TikTok, X, LinkedIn, and Facebook - Coordinate content publishing schedules and ensure consistent posting across channels - Repurpose content across multiple platforms to maximize reach and engagement - Track content performance and engagement metrics to identify opportunities for growth - Research trends and topics that support the growth of the founder’s personal brand Community Growth & Marketing - Support the growth of the Live Seller Community and Live Selling Academy - Assist with strategies to attract new community members and creators - Research potential community members and partners across social platforms - Support marketing funnels designed to move followers from discovery to community membership - Monitor engagement and help identify ways to increase community participation and retention Customer Communication - Respond to customer and community inquiries through chat and email across platforms including TikTok, Whatnot, and Kajabi - Ensure professional and timely responses that maintain a strong customer experience - Monitor and address common questions from customers and community members Livestream Operations Support - Assist with scheduling livestream sessions on platforms such as TikTok and Whatnot - Maintain livestream schedules and operational coordination using tools such as Homebase - Support logistics for livestream selling sessions and related operational needs Operational Support - Coordinate with warehouse teams regarding returns and operational updates - Track inventory issues and support product operations on platforms such as Amazon - Maintain internal records and documentation using company software - Assist with scheduling podcast interviews and managing follow-up communication Process Improvement - Document recurring workflows and operational procedures through SOP creation - Identify opportunities to streamline processes and improve operational efficiency - Research tools or systems that can help automate repetitive tasks and improve productivity Must-Have Requirements - Experience working with social media platforms such as TikTok, LinkedIn, Facebook, or X - Ability to manage content calendars and social media posting workflows - Basic understanding of content marketing and audience growth - Strong organizational skills and ability to manage multiple projects simultaneously - Experience working with spreadsheets (Google Sheets or Excel) - Strong written communication and attention to detail Nice to Have - Experience supporting personal brands or creators - Experience working with online communities or membership platforms - Familiarity with Kajabi or similar community platforms - Experience supporting e-commerce businesses or online sellers - Familiarity with livestream commerce platforms such as TikTok Live or Whatnot - Experience documenting workflows or creating SOPs What Success Looks Like Within the first few months, the Marketing Assistant will: - Help maintain consistent content posting and social media workflows - Support the growth of the founder’s personal brand and online presence - Assist in increasing membership in the Live Seller Community - Deliver timely and professional customer support across platforms - Improve internal organization through documentation and process improvements