• Lead, mentor and develop the marketing team (including operational and disciplinary leadership). • Plan, implement and continuously improve the marketing and communications strategy. • Create, execute and evolve a cross-product marketing strategy. • Own all lead channels, including the website, blog, newsletter and social media channels. • Define, analyze and monitor key KPIs to ensure channel and campaign success. • Apply AI strategically to increase efficiency and automate marketing processes. • Conduct continuous performance analysis across the entire marketing funnel. • Take ownership of lead and brand management. • Share responsibility for short- and medium-term sales performance. • Perform regular analyses to continuously monitor the market and competitive landscape. • Coordinate and communicate with external service providers and partners. • Own marketing budget planning. • Participate in trade shows on occasion.

• аналіз поведінки бази користувачів та окремих сегментів для формування максимально релевантних пропозицій • розробка логіки, запуск та контроль регулярних автоматизованих та календарних кампаній з утримання та розвитку клієнтів відповідно до цілей та KPI компанії • розробка та впровадження персональних пропозицій залежно від етапу життєвого циклу (LTV) • онбординг, розвиток, утримання, повернення (churn prevention та win-back) або особливостей поведінки сегменту користувачів • проведення A/B тестування продуктових та маркетингових гіпотез, оцінка результатів та імплементація успішних рішень • формування технічних завдань (ТЗ) для суміжних та крос-функціональних підрозділів (дизайн, копірайтинг, розробка) для реалізації retention-кампаній • розробка та ведення календаря retention-активностей (комунікаційного плану) • аналіз та оптимізація воронки утримання, контроль ефективності кампаній через комунікаційні канали, виконання КРІ за метриками • реалізація кросс-функціональних проєктів з утримання клієнтів • моніторинг та звітність щодо виконання планових показників • робота з результатами досліджень та аналітики для коригування стратегії та CJM • участь у крос-функціональних групах щодо розвитку продукту

• Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events • Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs • Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency • Present regularly on program performance and learnings to key stakeholders • Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

The Field Marketing Manager is responsible for developing and executing marketing strategies that enhance brand visibility and drive demand for protective coatings products. This role involves close collaboration with sales teams, distributors, and customers implementing effective marketing campaigns, events, and promotions that support sales growth. Additional Information: This is a remote position and will be expected to travel at 50% or more of the time, throughout our Eastern & Canadian Division. The candidate for this position can be located anywhere in the US. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.