This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Steer is scaling its inbound and demand generation engine to support aggressive growth goals. We are hiring a hands-on Demand Generation Manager to own the execution, experimentation, and reporting of inbound programs. In this role, you will turn marketing activity into a qualified pipeline for auto repair shops. You’ll live in HubSpot, launch campaigns daily, and partner with sales to ensure lead quality is high. This is a high-impact, outcomes-oriented role for an operator who loves connecting CRM data to real-world revenue results. Qualifications - 4–8 years of experience in Demand Gen, Growth, or Performance Marketing. - Expert-level HubSpot skills: Deep experience managing funnels and automated workflows. - B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus). - Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing. - Nice to Have: Experience in the automotive or service industry. - Strong copywriting skills for segmented, high-conversion messaging. Requirements - A High-Ownership Operator: You love to build, test, and ship. You prefer moving fast and iterating over waiting for perfection. - Data-Driven: You are energized by seeing your work hit the revenue dashboard and are comfortable connecting messaging to outcomes. - Agile: You thrive in a fast-paced, "build-as-you-go" environment and can handle multiple experiments per sprint. Responsibilities - Execute Inbound & Demand: Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content. - Optimize the Funnel: Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion. - Run Continuous Experiments: Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats. - Produce Content That Converts: Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides. - Partner with Sales: Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops. - Track & Report: Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift. Interview Process - Initial Screen – 30 min - Cross-Collaborative Interview – 45 min - Hiring Manager Interview – 45 min - Career Journey & Executive Interview – 60 min & 30 min - Reference Checks Benefits - 100% Remote: Work from anywhere. - Comprehensive Benefits: 100% employer-paid medical insurance. - Financial Growth: Equity package and 401(k). - Time Off: Flexible PTO (15-day minimum) and Parental Leave. - Support: Learning stipend and home office equipment budget. Why Join Steer? At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being. Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work. We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries. Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

• Own the orchestration of target segments from acquisition to activation, retention, and expansion. • Design and manage dynamic audience segmentation across marketing tech stack. • Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging. • Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic. • Run structured experiments across acquisition, activation, retention, and expansion. • Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting. • Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows.

• Drive lead generation and revenue growth across key segments • Collaborate with Sales and Growth Product teams to create a measurable marketing pipeline • Work with Marketing Manager, designer, and freelance contributors • Develop SEO & GEO strategy to grow organic traffic • Produce and distribute content across channels • Optimize landing pages and conduct A/B testing • Generate leads from events and webinars • Execute paid acquisition strategies with demonstrable ROI

• Serve as the regional owner for recruiting outcomes, including Loan Officers, Branches, and Sales Leaders. • Consistently prospect for new production talent within assigned markets in partnership with Mortgage Sales Recruiters. • Conduct advanced candidate conversations to assess production capacity, cultural fit, and growth potential. • Lead branch recruitment discussions, including team structure, transition planning, and onboarding strategy. • Interview, recommend, and support hiring decisions for all regional production roles. • Actively retain top performers through coaching, engagement, and career-path discussions. • Develop and execute regional growth plans aligned with national production objectives. • Monitor regional pipelines, volume trends, and market penetration. • Partner with EVP and Director of Talent to set realistic production and hiring goals. • Identify underperforming markets and execute corrective or growth initiatives. • Coach and develop sales leadership and Loan Officers to maximize performance. • Ensure teams are trained on ULG products, processes, and compliance requirements. • Lead by example in establishing a positive, accountable, performance-driven culture. • Stay informed on local and national mortgage industry trends. • Represent ULG at industry events, conferences, and networking opportunities to promote the company’s value proposition.