• Own and evolve the domestic and international growth marketing strategy, aligned with company revenue goals and product priorities • Translate business objectives into actionable growth plans, campaign and promotions roadmaps, and measurable KPIs • Lead, coach, and develop a team of growth marketers, providing ongoing feedback, mentorship, and career development • Set clear expectations, priorities, and workflows to support high performance and team capacity • Partner with senior stakeholders across Marketing, Content, and Product teams to influence roadmap and prioritization • Act as key marketing stakeholder for Frontline publisher relations collaboration, alongside Content leadership • Oversee planning and execution of domestic and international campaigns across email, in-app messaging, and lifecycle channels • Ensure campaigns are delivered on time, on brand, and optimized for regional performance and revenue impact • Establish and maintain best practices for campaign workflows, documentation, & quality assurance • Provide strategic oversight of creative briefs, messaging frameworks, & merchandising recommendations • Guide experimentation frameworks (A/B testing, messaging optimization, segmentation strategies) • Own the localization strategy in partnership with regional, translation, and vendor partners • Manage localization vendors, budgets, and performance expectations • Ensure campaigns reflect local market needs, cultural nuances, and customer behaviors • Define success metrics and dashboards to measure campaign and program performance • Analyze campaign and program performance to surface insights and opportunities • Communicate results, learnings, and recommendations clearly to leadership • Use data to drive continuous optimization and inform future growth strategies • Consistently partner with publishers to sharing marketing insights and growth opportunities • Partner with Creative, Inbound, Marketing Operations, Channel Leaders, Content, and Analytics to scale high-quality execution • Collaborate with Content teams to align growth initiatives with launches and product adoption goals • Act as a key growth marketing voice in cross-functional planning and decision-making

• Drive the future of CVS Pharmacy by identifying, shaping, and advancing new strategic opportunities • Lead strategic sprints to evaluate and advance new growth opportunities across the Pharmacy portfolio • Develop clear, data-driven insights and executive-ready recommendations to support senior-level decision-making • Collaborate with cross-functional teams to define opportunities, build alignment, and move initiatives through incubation and early testing • Manage and develop 1–2 team members, fostering strategic thinking and strong communication skills • Operate effectively within a dynamic, matrixed environment and support enterprise initiatives as needed

• Own and optimize paid acquisition • Manage and improve campaigns across Google Ads, Meta Ads, and LinkedIn • Run structured experiments on targeting, positioning, creative, and landing pages • Collaborate on ad creatives and landing page improvements using tools like Canva, Figma, and AI-assisted workflows • Use paid channels to test ICP hypotheses and messaging • Connect paid performance to activation and retention metrics • Drive experimentation across the full funnel • Contribute across acquisition, activation, and retention • Identify friction in signup, onboarding, and pricing flows • Run experiments related to referrals, affiliates, product-led loops, churn reduction, and reactivation • Document hypotheses clearly and scale what works • Support early-stage growth for a new product • Explore potential distribution channels before heavy execution • Test early-stage acquisition hypotheses across communities, partnerships, and product loops • Design lean experiments focused on traction and learning • Operate comfortably in ambiguity and iterate quickly • Use data to drive decisions • Analyze performance data and translate it into actionable recommendations • Build and maintain dashboards in Looker Studio • Track KPIs across the funnel • Share structured learnings that influence prioritization

• Own and scale our highest-leverage retention and performance marketing channels • Manage email marketing strategy and execution using Klaviyo • Build and optimize lifecycle flows (welcome, post-purchase, sunset, winback) • Plan and execute campaign calendars aligned with business goals • Lead segmentation, testing, and deliverability best practices • Drive measurable increases in retention and LTV • Report clearly on performance and insights • Own and scale our performance-based influencer program • Manage affiliate platforms including ShopMy and Awin (experience preferred) • Collaborate with paid media to test and scale influencer-generated content • Manage the marketing calendar and ensure alignment across initiatives • Contribute to launches and promotional strategy • Analyze CAC, LTV, AOV, retention, and channel performance to inform strategy and optimize execution.