• Own the orchestration of target segments from acquisition to activation, retention, and expansion. • Design and manage dynamic audience segmentation across marketing tech stack. • Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging. • Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic. • Run structured experiments across acquisition, activation, retention, and expansion. • Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting. • Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows.

• Drive lead generation and revenue growth across key segments • Collaborate with Sales and Growth Product teams to create a measurable marketing pipeline • Work with Marketing Manager, designer, and freelance contributors • Develop SEO & GEO strategy to grow organic traffic • Produce and distribute content across channels • Optimize landing pages and conduct A/B testing • Generate leads from events and webinars • Execute paid acquisition strategies with demonstrable ROI

• Serve as the regional owner for recruiting outcomes, including Loan Officers, Branches, and Sales Leaders. • Consistently prospect for new production talent within assigned markets in partnership with Mortgage Sales Recruiters. • Conduct advanced candidate conversations to assess production capacity, cultural fit, and growth potential. • Lead branch recruitment discussions, including team structure, transition planning, and onboarding strategy. • Interview, recommend, and support hiring decisions for all regional production roles. • Actively retain top performers through coaching, engagement, and career-path discussions. • Develop and execute regional growth plans aligned with national production objectives. • Monitor regional pipelines, volume trends, and market penetration. • Partner with EVP and Director of Talent to set realistic production and hiring goals. • Identify underperforming markets and execute corrective or growth initiatives. • Coach and develop sales leadership and Loan Officers to maximize performance. • Ensure teams are trained on ULG products, processes, and compliance requirements. • Lead by example in establishing a positive, accountable, performance-driven culture. • Stay informed on local and national mortgage industry trends. • Represent ULG at industry events, conferences, and networking opportunities to promote the company’s value proposition.

• Own and evolve the domestic and international growth marketing strategy, aligned with company revenue goals and product priorities • Translate business objectives into actionable growth plans, campaign and promotions roadmaps, and measurable KPIs • Lead, coach, and develop a team of growth marketers, providing ongoing feedback, mentorship, and career development • Set clear expectations, priorities, and workflows to support high performance and team capacity • Partner with senior stakeholders across Marketing, Content, and Product teams to influence roadmap and prioritization • Act as key marketing stakeholder for Frontline publisher relations collaboration, alongside Content leadership • Oversee planning and execution of domestic and international campaigns across email, in-app messaging, and lifecycle channels • Ensure campaigns are delivered on time, on brand, and optimized for regional performance and revenue impact • Establish and maintain best practices for campaign workflows, documentation, & quality assurance • Provide strategic oversight of creative briefs, messaging frameworks, & merchandising recommendations • Guide experimentation frameworks (A/B testing, messaging optimization, segmentation strategies) • Own the localization strategy in partnership with regional, translation, and vendor partners • Manage localization vendors, budgets, and performance expectations • Ensure campaigns reflect local market needs, cultural nuances, and customer behaviors • Define success metrics and dashboards to measure campaign and program performance • Analyze campaign and program performance to surface insights and opportunities • Communicate results, learnings, and recommendations clearly to leadership • Use data to drive continuous optimization and inform future growth strategies • Consistently partner with publishers to sharing marketing insights and growth opportunities • Partner with Creative, Inbound, Marketing Operations, Channel Leaders, Content, and Analytics to scale high-quality execution • Collaborate with Content teams to align growth initiatives with launches and product adoption goals • Act as a key growth marketing voice in cross-functional planning and decision-making