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Phantom logo
Phantom

A friendly crypto wallet built for DeFi & NFTs.

Lifecycle Marketing Manager

MarketingMarketingOtherRemoteSeniorTeam 51-200Since 2021H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

131 days ago

Salary

$150K - $180K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Lifecycle Marketing Manager

Phantom

• Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap. • Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership. • Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. • Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. • Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives. • Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines. • Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.

Job Requirements

  • 6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
  • Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • Experience with CRM tools such as Braze and other campaign-building tools.
  • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus.
  • Strong skills in analytic tools and knowledge of experimentation principles.
  • In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.
  • Strong copywriting skills and creative intuition to support the building of individual campaigns.
  • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Benefits

  • Competitive salary and equity
  • Eligibility to participate in performance bonus program
  • Comprehensive insurance (medical/dental/vision) — 100% covered
  • Stipend for your ideal remote set-up
  • Flexible hours and a supportive remote environment
  • Unlimited vacation: Take time when you need it (and we really mean it!)
  • 401(k) retirement plan
  • Monthly wellness benefit
  • Weekly meal benefit
  • Global off-sites

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