• Lead Cordial platform configuration including account structure, brand-level workspace setup, and user roles for a multi-brand environment • Configure Cordial’s native CDP layer including contact schema design, custom attributes, supplement data collections, and audience segmentation • Build and optimize automated messaging flows: cart/browse abandonment, post-purchase sequences, win-back campaigns, transactional triggers, and lifecycle orchestration • Implement Cordial Edge AI features including Message Insights, Message Assistant, and Price Sensitivity models • Design and execute A/B and multivariate testing frameworks within Cordial’s experimentation engine • Configure and deploy Cordial’s SFCC cartridge integration across multi-site storefronts • Map SFCC customer, order, product, and wish list data to Cordial contact and supplement data schemas • Set up and validate both real-time event tracking (browse, cart, purchase) and batch data synchronization jobs • Coordinate with the client’s SFCC team on Business Manager configurations, cartridge path setup, and API endpoint configuration • Ensure integration handles multi-brand site isolation while enabling shared data infrastructure • Plan and execute migration of subscriber lists, suppression files, engagement history, and segment definitions from Bluecore and Attentive into Cordial • Architect the data flow between Amperity (CDP) and Cordial’s native CDP, defining which system owns the golden customer record during and after transition • Manage parallel operations during cutover to ensure zero disruption to email and SMS revenue • Validate deliverability, domain reputation, and sending infrastructure during IP warm-up and migration • Serve as the primary Cordial technical resource for the client’s marketing and CRM teams • Develop documentation, playbooks, and training materials for campaign operations within Cordial • Partner with Cordial’s professional services team to coordinate division of labor and escalate platform-level issues • Establish KPIs and monitoring dashboards for email/SMS deliverability, engagement, and revenue attribution • Advise on Cordial’s AI agent capabilities and MCP integration as the platform evolves

Our Company PharMerica Overview PharMerica, a part of Brightspring Health Services, is a long‑term care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States. The Senior Manager, Marketing Platforms & Enablement is responsible for designing, owning, and evolving the technology platforms, data foundations, processes, and enablement frameworks that power a high-performing marketing organization. This role serves as the architect and steward of marketing platforms, including HubSpot, CRM connectivity, data governance, reporting frameworks, workflow tools, and AI-enabled capabilities. In addition, this role leads marketing-wide enablement and process design, ensuring teams have the structure, visibility, and tools required to execute effectively and scale sustainably. Reporting to the VP of Marketing, this role partners closely with marketing leaders, Sales, Finance, IT, Analytics, and Legal. We’re looking for a candidate with 7 or more years of hands‑on experience in marketing technology, enablement, or similar strategic functions. Strong proficiency with marketing automation tools (e.g., HubSpot, Marketo, Eloqua), CRM platforms, and the surrounding marketing technology landscape is required. Remote opportunity Schedule: Monday through Friday with occasional weekends if needed. Hours per business needs. Benefits and perks for You!    - Medical, Dental, Vision insurance    - Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)    - Tuition discounts & reimbursement    - 401(k) - Company Paid Time Off* - Shift Differential - DailyPay - Pet Insurance - Employee wellness and discount programs *Benefits may vary by employment status   Responsibilities - Serves as the strategic owner of HubSpot and the broader marketing technology ecosystem, including architecture, configuration, governance, and roadmap planning - Owns CRM connectivity and lifecycle alignment, ensuring accurate data flow, clear handoffs, and reliable pipeline visibility - Leads integration strategy across marketing, sales, analytics, and workflow platforms - Establishes platform standards, documentation, and governance models to support scalability and consistency - Designs and implements end-to-end marketing workflows, including campaign intake, planning, execution, measurement, and reporting - Builds and documents standard operating models that clarify roles, responsibilities, timing, and decision-making across teams - Identifies friction points and inefficiencies; design scalable solutions that improve speed, quality, and accountability - Enables adoption of new processes through training, documentation, and continuous improvement - This role is expected to create clarity and structure where it does not yet exist - Develops and maintains dashboards and reporting frameworks that provide visibility into campaign performance and pipeline contribution - Ensures alignment between marketing and CRM reporting as a trusted source of truth - Partners with leadership to define KPIs and enable data-driven decision-making - Leads the evaluation, piloting, and implementation of AI-powered marketing tools across content creation, analytics, workflow, personalization, and optimization - Partners with IT, Legal, and Security to ensure AI solutions meet governance, compliance, and data standards - Establishes responsible-use guidelines and enablement resources for AI adoption across marketing - Maintains marketing budget - Partners with Finance and marketing leadership on forecasting, actual spend and accruals - Owns marketing workflow and project management platforms, ensuring configuration, governance, and adoption enable visibility and accountability - Supports prioritization and capacity planning by enabling shared views of work, dependencies, and timelines - Evaluates and introduces new tools that enhance collaboration and execution as needs evolve - Acts as the primary marketing partner for Sales Ops, Finance, IT, Analytics, and Legal on platforms, data, and enablement - Influences decisions through expertise, systems thinking, and insight rather than formal authority - Enables marketing leaders and contributors through tools, training, standards, and clear ways of working Qualifications - Bachelor’s degree in Marketing, Business, Information Systems, or a related field - 7+ years of experience in marketing technology, platforms, enablement, or similar strategic roles - Experience with marketing automation platforms (e.g. HubSpot, Marketo, Eloqua), CRM platforms, and marketing technology ecosystems - Proven success designing scalable platforms, governance models, and team enablement frameworks - Experience evaluating and implementing AI and automation tools in a marketing context preferred - Highly organized, systems-oriented, and comfortable operating in ambiguity - Strong stakeholder management, communication, and change leadership skills About our Line of Business PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.

• Lead performance management across volume, conversion, CPA, and profitability • Monitor and manage daily and weekly channel performance; lead rapid response actions when volatility occurs • Provide regular performance updates & insights on results across aggregators • Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments • Identify and execute scale and efficiency opportunities across brands and partners • Partner with internal analysts to translate insights into commercial plans • Identify operational and process improvements to drive scale, efficiency, and accuracy across brands and partners • Track and respond to competitor moves across aggregators and adjacent channels • Manage major aggregator relationships across the IPH portfolio as the senior point of contact • Negotiate and sign portfolio-level partnerships with priority aggregators • Negotiate quarterly new policy targets and CPA guardrails between brand teams and aggregator partners • Negotiate brand rankings, product offers, visibility enhancements, and promotional opportunities • Ensure strong accountability, transparency, and long-term value delivery through structured partnership management • Manage relationships with Brand Aggregator Managers, Marketing teams, and Sales teams to ensure strategic and executional alignment • Partner with Product, Pricing, Actuarial, and Finance teams to incorporate competitiveness and margin guardrails into operational decisions • Work closely with Brand Marketing to ensure proposition, creative, and messaging support aggregator success • Support strategic planning and quarterly performance reviews with senior commercial leaders • Lead annual and quarterly aggregator strategic planning across the IPH portfolio • Identify the risks and opportunities that shape investment, ranking strategies, and product prioritization • Develop, share, and implement Aggregator Best Practice frameworks across brands and partners • Drive process consistency and operational excellence across the Shared Service Team.

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Role Overview: We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, and looking for someone who understands how to generate qualified local leads, bookings, and foot traffic for service-based businesses where conversion paths are often offline or multi-touch. Key Responsibilities: - Plan, execute, and optimize paid media campaigns across: - Meta Ads (Facebook & Instagram) - Google Ads (Search, Display, Local) - TikTok/Spark Ads (as influencer collaborations scale) - Develop channel-specific strategies tailored to local service businesses (not templated e-commerce funnels) - Drive lead generation, bookings, and in-store visits - Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys - Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates) - Conduct audience research, geo-targeting, and local market segmentation - Continuously test creatives, offers, and landing page strategies - Collaborate with internal stakeholders on offer positioning and campaign messaging - Participate in weekly (or twice-weekly) sync calls, with otherwise async communication