• Lead performance management across volume, conversion, CPA, and profitability • Monitor and manage daily and weekly channel performance; lead rapid response actions when volatility occurs • Provide regular performance updates & insights on results across aggregators • Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments • Identify and execute scale and efficiency opportunities across brands and partners • Partner with internal analysts to translate insights into commercial plans • Identify operational and process improvements to drive scale, efficiency, and accuracy across brands and partners • Track and respond to competitor moves across aggregators and adjacent channels • Manage major aggregator relationships across the IPH portfolio as the senior point of contact • Negotiate and sign portfolio-level partnerships with priority aggregators • Negotiate quarterly new policy targets and CPA guardrails between brand teams and aggregator partners • Negotiate brand rankings, product offers, visibility enhancements, and promotional opportunities • Ensure strong accountability, transparency, and long-term value delivery through structured partnership management • Manage relationships with Brand Aggregator Managers, Marketing teams, and Sales teams to ensure strategic and executional alignment • Partner with Product, Pricing, Actuarial, and Finance teams to incorporate competitiveness and margin guardrails into operational decisions • Work closely with Brand Marketing to ensure proposition, creative, and messaging support aggregator success • Support strategic planning and quarterly performance reviews with senior commercial leaders • Lead annual and quarterly aggregator strategic planning across the IPH portfolio • Identify the risks and opportunities that shape investment, ranking strategies, and product prioritization • Develop, share, and implement Aggregator Best Practice frameworks across brands and partners • Drive process consistency and operational excellence across the Shared Service Team.

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Role Overview: We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, and looking for someone who understands how to generate qualified local leads, bookings, and foot traffic for service-based businesses where conversion paths are often offline or multi-touch. Key Responsibilities: - Plan, execute, and optimize paid media campaigns across: - Meta Ads (Facebook & Instagram) - Google Ads (Search, Display, Local) - TikTok/Spark Ads (as influencer collaborations scale) - Develop channel-specific strategies tailored to local service businesses (not templated e-commerce funnels) - Drive lead generation, bookings, and in-store visits - Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys - Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates) - Conduct audience research, geo-targeting, and local market segmentation - Continuously test creatives, offers, and landing page strategies - Collaborate with internal stakeholders on offer positioning and campaign messaging - Participate in weekly (or twice-weekly) sync calls, with otherwise async communication

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Role Overview: We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, and looking for someone who understands how to generate qualified local leads, bookings, and foot traffic for service-based businesses where conversion paths are often offline or multi-touch. Key Responsibilities: - Plan, execute, and optimize paid media campaigns across: - Meta Ads (Facebook & Instagram) - Google Ads (Search, Display, Local) - TikTok/Spark Ads (as influencer collaborations scale) - Develop channel-specific strategies tailored to local service businesses (not templated e-commerce funnels) - Drive lead generation, bookings, and in-store visits - Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys - Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates) - Conduct audience research, geo-targeting, and local market segmentation - Continuously test creatives, offers, and landing page strategies - Collaborate with internal stakeholders on offer positioning and campaign messaging - Participate in weekly (or twice-weekly) sync calls, with otherwise async communication

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Role Overview: We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, and looking for someone who understands how to generate qualified local leads, bookings, and foot traffic for service-based businesses where conversion paths are often offline or multi-touch. Key Responsibilities: - Plan, execute, and optimize paid media campaigns across: - Meta Ads (Facebook & Instagram) - Google Ads (Search, Display, Local) - TikTok/Spark Ads (as influencer collaborations scale) - Develop channel-specific strategies tailored to local service businesses (not templated e-commerce funnels) - Drive lead generation, bookings, and in-store visits - Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys - Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates) - Conduct audience research, geo-targeting, and local market segmentation - Continuously test creatives, offers, and landing page strategies - Collaborate with internal stakeholders on offer positioning and campaign messaging - Participate in weekly (or twice-weekly) sync calls, with otherwise async communication