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Realize Your True Business Potential. Integrate, Streamline & Automate Your Way to Breakthrough Growth.
Business Development Associate, Demand Generation
Location
United States
Posted
101 days ago
Salary
$18 - $20 / hour
Seniority
Mid Level
Job Description
Business Development Associate, Demand Generation
MetaSource
• Identify Target Markets and Prospects – Develop Ideal Customer Profiles (ICPs) through collaboration with the sales team and available data sources • Generate lists of companies and contacts that fit our target sectors and job roles • Execute Multichannel Outreach Campaigns — Launch personalized email sequences in HubSpot and follow a structured outreach timeline to engage potential customers • Ensure messages are aligned with current marketing offers • Perform Social Media Prospecting — Search and connect with leads on LinkedIn, Facebook, Instagram, and X (formerly Twitter) • Use voice notes, messaging templates, and advanced search to build engagement • Create and Manage Email Sequences — Customize and launch outbound email campaigns in HubSpot using pre-designed workflows • Monitor performance and ensure consistent communication over a 4 to 6 week span • Conduct High-Volume Phone Outreach — Make daily outbound calls to assigned leads to initiate conversations or follow up on digital outreach • Track and schedule callbacks based on responses • Track and Report Lead Engagement — Maintain accurate and real-time records in HubSpot, Asana, and Excel • Identify trends in outreach performance and adjust tactics accordingly • Use Automation and Tools Efficiently — Set up and monitor automated messaging tools for platforms like X • Maximize productivity through tech-enabled outreach strategies • Optimize Lead Lists — Regularly update and refine prospect lists to ensure outreach efforts are targeting the right people and companies based on response data and engagement trends • Collaborate with Sales and Marketing — Provide feedback to the Business Development team on what messaging and channels are working best • Suggest improvements for campaign strategies based on your findings • Meet Daily Activity Goals — Consistently meet or exceed targets such as 150 messages sent, 50 phone calls made, and 20+ new social contacts per day • Be accountable for your own productivity while working autonomously
Job Requirements
- Educational background in business, marketing, communications, or related preferred
- Past sales, outreach, or club leadership experience is a plus—but drive and personality matter most
- Clear communicator with strong writing and persuasion skills
- Comfortable using Excel/Google Sheets and navigating online platforms
- Experience with CRM or outreach tools (like HubSpot) is a plus—but we’ll teach you what you need to know
- Competitive mindset and self-motivation—you thrive on challenges and results
- Outgoing, confident, and not afraid to message or call someone new
- Coachable, curious, and eager to learn from professionals in the field
- Organized and accountable—you own your work and your results
Benefits
- $20 per meeting
- $500 per closed/won deal
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