Medialicious Ltd logo
Medialicious Ltd

Digital Advertising Partner - Scale your growth across affiliates, paid social, programmatic and ppc.

Senior Influencer Marketing Manager

Influencer MarketingInfluencer MarketingContractRemoteSeniorTeam 1-10Since 2021H1B No SponsorCompany SiteLinkedIn

Location

Bulgaria

Posted

63 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Senior Influencer Marketing Manager

Medialicious Ltd

• Develop and lead the overarching Influencer strategy across all brands, shaping how Influencers/creators drive awareness, engagement, and acquisition throughout the funnel. • Define the creator portfolio mix (macro, mid-tier, micro, streamers, influencers) to meet brand and performance objectives. • Build and refine the influencer operating model including sourcing frameworks, contracting structures, compensation models, content guidelines, and performance levers. • Identify new growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms to increase scale and competitive advantage. • Build and manage high-value relationships with Influencers, streamer talent, agencies, and management teams—focusing on long-term partnership health and predictable output. • Oversee the end-to-end Influencer/creator lifecycle: sourcing, strategic planning, vetting, negotiation, briefing, activation, optimization, and ongoing iteration. • Develop a reporting and tracking solution, using both existing and exploring new tools, to allow campaign KP measurements from soft awareness numbers to clicks and conversions. • Partner cross-functionally with Performance channel owners, CRM, Creative, BI/Analytics, and Product to ensure creator initiatives ladder into broader channel strategies and business goals. • Develop and champion a rigorous testing agenda for formats, hooks, creators, and integrations across paid and organic distribution.

Job Requirements

  • Experience leading influencer/creator/streamer programs end-to-end, ideally within gaming, social casino, iGaming, entertainment, or mobile apps.
  • Demonstrated success running performance-driven creator programs with measurable KPIs (CTR, CPV, CPA, ROAS).
  • Strong expertise in creator analytics, audience assessment, brand safety, and performance evaluation.
  • Excellent negotiation, communication, and partnership management skills.
  • Highly organized, proactive, and capable of leading multiple initiatives simultaneously in fast-paced environments.
  • Fluent in English.

Benefits

  • Diversity and Inclusion
  • Safe, fun and inclusive place to work
  • Acknowledges and celebrates employees regardless of gender, sexuality, race, culture, age, disabilities, religion or beliefs

Related Categories

Related Job Pages

More Influencer Marketing Jobs

Publicis Groupe logo

Account Director, Influencer Marketing

Publicis Groupe

Headquartered in Paris, Île-de-France, France, Publicis Groupe was founded in 1926 and is now the third-largest communications group in the world. Publicis Gro

Title: Account Director, Influencer Marketing | TikTok Shop Location: Santa Barbara United States Job Description: Company description Welcome to Our World We've been leading the charge in the affiliate industry from day one-establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ's industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services. As part of Publicis Groupe, our savvy data capabilities, cutting-edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are. At CJ, we're not just participating in the creator economy, we're helping define its future. CJ Influence is our end-to-end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don't just generate buzz, but drive full-funnel performance and deliver real revenue outcomes. From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high-performing creator programs across the entire commerce ecosystem. We partner with some of the world's most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert. What sets us apart, and what you'd be a part of, is our proprietary, market-leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real-time data. This isn't guesswork or vanity metrics, it's a performance engine built for modern marketing. Joining CJ Influence means working at the forefront of a fast-evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you're excited by innovation, measurable impact, and building what's next, you'll fit right in. Overview The Account Director, Influencer role will be responsible for owning a portfolio of clients, and managing a team of influencer and content creator experts. The Account Director needs to ensure successful management, delivery and execution of CJ Influencer campaigns for clients and proactively identifying strategic solutions to support influencer and content marketing growth across CJ and Publicis Groupe. Responsibilities With a focus on efficiencies and investment growth, this role must be knowledgeable in affiliate and the Influencer Marketing industry. The Account Director will be responsible for the success of the Influencer Marketing Team regarding their collective clients, mutual goals, renewals and solution development. What you will be doing: - Work in partnership with Business Development to develop pitches and elevate CJI's positioning in the marketplace. - Ensure alignment between client expectations and team deliverables - Resourcing and pricing profitability at a team level and balancing workload by assigning campaigns to team pods - Ultimately responsible and accountable for client/campaign satisfaction and driving renewal business - Proactively identify operational efficiencies - Responsible for advising on product solution roadmap, identifying needs and stakeholders - Be the Subject Matter Expert internally to educate advertisers, publishers and agency partners on the vertical and business benefits to partnering with CJ - Stay abreast of industry trends - Elevate CJ's positioning within the influencer space through thought leadership. - Use industry events, conferences, podcasts and client events to advocate/educate on CJ's capabilities - Lead partnerships with Client Dev/Groupe Agencies to source needs and opportunities - Utilize past performance, data insights and industry trends to guide the CJI team on the development and execution of Influencer campaigns contracted by CJ advertisers. - Directly manage the Influencer team. Lead, train, educate and mentor Influencer Managers on best practices, team goals, publisher client needs and CJ innovations and how it will benefit their own portfolio of clients. - Empower, Enable and Engage with the team on an ongoing basis, nurturing them through their respective career paths. Define SMART goals to support their performance management and career development. Facilitate building their exposure and expertise. Qualifications What we look for: TikTok Shop professional experience - 5+ years of Digital Marketing experience (preferably Affiliate Marketing) - 1-4 years in an Influencer Marketing related role (Agency experience preferred) - 1-2 years' experience managing 1 or more direct reports - Strong verbal and written communication abilities - Effective decision-making skills - Excellent organizational and communications skills with a strong attention to detail - Ability to work across departments and divisions by building consensus and delivering Additional information This is a hybrid role requiring 3 days a week in office. CJ is the leader in Performance Marketing.  We take pride in our innovative technology, comprehensive data solutions and our people.  We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance. We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients-and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play. Why Our Workplace Stands Out Apart from offering competitive salaries, 401K matching, wellness programs, and comprehensive medical, dental, and vision coverage, we provide: - Flexible time off without the hassle of accrual - A generous number of paid holidays - Company-sponsored team-building events - An Employee Referral Program - Annual recognition awards - Hybrid work arrangements for optimal work-life balance - Parental bonding leave - Backup care options for children and elders - An employee discount program - International SOS program for global support - Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment …and those are just a few of our great perks! Come join us and see what makes our company a great place to work. Compensation Range: $105,165 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

California
$105.2K - $125K / year
BM Digital logo

Influencer Marketing Manager

BM Digital

We blitzscale eCommerce growth.

Full TimeRemoteTeam 51-200H1B No Sponsor

About the role: The Influencer Marketing Manager will focus on sourcing and managing gifting-based influencer collaborations to boost brand visibility and engagement. This role includes identifying suitable influencers, building relationships, and coordinating the gifting process to ensure seamless execution of campaigns. The specialist will track campaign performance and gather content for brand use, aligning efforts with business objectives. A strong understanding of social media trends, influencer dynamics, and organizational skills is essential. Excellent communication and relationship-building skills are key to fostering positive and impactful partnerships with influencers. About us: BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: - A creator marketplace managing over 80,000 influencer partnerships monthly - An AI-powered platform to streamline discovery, outreach, and whitelisting - Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners. BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players. Key Responsibilities - Influencer Sourcing: Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals. - Relationship Management: Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand. - Gifting Coordination: Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers. - Campaign Oversight: Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines. - Content Collection: Gather and organize influencer-generated content for use across brand marketing channels. - Performance Tracking: Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies. - Trend Awareness: Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant. - Internal Reporting: Provide regular updates on gifting campaign performance and insights to the broader team. Requirements - Experience: 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns. - Knowledge: Strong understanding of social media platforms, influencer trends, and content creation best practices. - Skills: Excellent communication and relationship-building skills to effectively engage with influencers and internal teams. - Organization: Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously. - Creativity: Ability to identify creative opportunities for influencer partnerships that align with brand goals. - Data Proficiency: Familiarity with tracking and analyzing campaign performance metrics to inform strategy. - Passion: Genuine interest in social media, influencer culture, and brand marketing. - Adaptability: Comfortable working in a fast-paced environment and responding to changing priorities. Additional details: - This is a full-time, remote position - The compensation range is $850 - $1,200 USD monthly depending on experience.

Philippines
$850 - $1.2K / month
Full TimeRemoteTeam 11-50Since 2018H1B No Sponsor

This is a remote position. We are looking for an experienced and relationship-driven Talent Manager to oversee and grow our influencer talent roster. In this role, you will act as the primary advocate for our creator talent, managing their relationships with brand partners, guiding their professional development, and ensuring that all partnerships are aligned with their personal brand and long-term career goals. You will work closely with internal teams and brand clients to create mutually beneficial collaborations that deliver outstanding results. Key Responsibilities • Serve as the dedicated point of contact and advocate for a portfolio of influencer talent, managing day-to-day relationship needs. • Develop and execute personalized talent strategies that support each creator's growth, positioning, and partnership goals. • Identify and pitch brand partnership opportunities that align with creator values, audience, and content style. • Negotiate deal terms, rates, and contract provisions on behalf of talent, ensuring fair and competitive arrangements. • Guide talent through campaign briefings, content creation processes, and brand expectations to ensure high-quality delivery. • Monitor industry trends, platform changes, and audience shifts to proactively advise talent on opportunities and risks. • Build and maintain strong relationships with brand clients and agencies to expand partnership opportunities for the roster. • Track talent performance metrics and leverage data to position creators competitively in the market. • Support talent in developing their personal brand across platforms through strategic guidance and content direction. • Coordinate with legal and finance teams to ensure smooth contract execution and timely payment. Requirements • 4–8 years of experience in talent management, influencer marketing, or creator partnerships. • Demonstrated success in building and managing a creator talent roster. • Strong negotiation skills with experience structuring and closing brand partnership deals. • Deep understanding of the influencer ecosystem, including platform dynamics, monetization strategies, and content trends. • Exceptional interpersonal and relationship management skills, with the ability to navigate the needs of both talent and brand clients. • Strategic thinker with the ability to align talent opportunities with long-term career and business goals. • Familiarity with social media analytics and performance metrics across major platforms. • Experience in contract review and working cross-functionally with legal and finance teams.

Philippines
Full TimeRemoteTeam 11-50Since 2018H1B No Sponsor

This is a remote position. We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network. Key Responsibilities • Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms. • Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity. • Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications. • Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles. • Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships. • Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent. • Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships. • Report regularly on discovery pipeline metrics, outreach performance, and roster growth. Requirements • 1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing. • Deep familiarity with social media platforms and the creator economy landscape. • Strong research skills with an eye for identifying authentic, high-potential creators. • Excellent written communication skills with the ability to craft compelling outreach messages. • High level of organization and comfort working with data-heavy CRM or talent tracking tools. • Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred. • Analytical mindset with the ability to assess audience quality and engagement metrics critically.

Philippines