Medialicious Ltd

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing. • Build and own the strategic framework for using UGC-style content to drive user acquisition at scale. • Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators. • Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats. • Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion. • Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations. • Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats. • Serve as the creative lead within cross-functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals. • Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention. • Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads. • Ensure all creative output complies with social gaming regulations, platform policies, and brand standards. • Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing. • Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats. • Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention. • Ensure all creative output complies with social gaming regulations, platform policies, and brand standards. • Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards • Write scripts and shape storyboards for video content, working with both in-house teams and external creators • Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations • Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches

• Develop and lead the overarching Influencer strategy across all brands, shaping how Influencers/creators drive awareness, engagement, and acquisition throughout the funnel. • Define the creator portfolio mix (macro, mid-tier, micro, streamers, influencers) to meet brand and performance objectives. • Build and refine the influencer operating model including sourcing frameworks, contracting structures, compensation models, content guidelines, and performance levers. • Identify new growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms to increase scale and competitive advantage. • Build and manage high-value relationships with Influencers, streamer talent, agencies, and management teams—focusing on long-term partnership health and predictable output. • Oversee the end-to-end Influencer/creator lifecycle: sourcing, strategic planning, vetting, negotiation, briefing, activation, optimization, and ongoing iteration. • Develop a reporting and tracking solution, using both existing and exploring new tools, to allow campaign KP measurements from soft awareness numbers to clicks and conversions. • Partner cross-functionally with Performance channel owners, CRM, Creative, BI/Analytics, and Product to ensure creator initiatives ladder into broader channel strategies and business goals. • Develop and champion a rigorous testing agenda for formats, hooks, creators, and integrations across paid and organic distribution.

• Develop high-quality, lightweight playable ads using HTML5, CSS3, and JavaScript. • Build engaging interactive experiences using game frameworks such as Phaser.js or Pixi.js. • Integrate creative assets (sprites, reels, animations, UI elements, etc.) to accurately replicate Vegas-style slot gameplay and other casino mechanics. • Optimize playable ads for maximum performance, ensuring fast load times and smooth animation across devices, placements, and ad networks. • Implement and troubleshoot integrations with major mobile ad network SDKs (e.g., Unity Ads, Google AdMob, ironSource). • Support creative A/B testing through variations, refinements, and performance-driven adjustments. • Collaborate with designers, motion artists, and performance teams to ensure playable ad concepts align with campaign goals. • Stay up to date with mobile advertising trends, HTML5 game development best practices, and evolving platform requirements.

• Manage paid social campaigns across Facebook, Snapchat, TikTok, Reddit, X, and Pinterest—both in-house and with external agencies • Build and maintain strategic relationships with external partners, negotiating marketing cooperation agreements and managing agency performance • Monitor performance and identify revenue opportunities while troubleshooting spend and delivery challenges • Run A/B and multivariate tests to continuously optimize campaign performance and exceed KPIs • Ensure compliance with digital advertising legislation and platform policies across all markets • Implement proper campaign tracking and attribution systems to measure media spend effectiveness • Stay current with social trends and platform updates to identify creative opportunities and maintain competitive advantage • Deliver compelling performance reports with actionable insights and strategic recommendations to stakeholders