This is a remote position. We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network. Key Responsibilities • Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms. • Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity. • Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications. • Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles. • Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships. • Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent. • Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships. • Report regularly on discovery pipeline metrics, outreach performance, and roster growth. Requirements • 1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing. • Deep familiarity with social media platforms and the creator economy landscape. • Strong research skills with an eye for identifying authentic, high-potential creators. • Excellent written communication skills with the ability to craft compelling outreach messages. • High level of organization and comfort working with data-heavy CRM or talent tracking tools. • Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred. • Analytical mindset with the ability to assess audience quality and engagement metrics critically.

OVERVIEW The Cereal Influencer & Content (I&C) Manager will be responsible for leading the cereal I+C team while building detailed planning and execution of influencer marketing, owned social media and content development initiatives for their assigned brands – granola, Chex, Wheaties. This role brings a social-first approach to brand campaigns, ensuring creator partnerships deliver cultural relevancy, consumer connection, meaningful scale and measurable impact. This role oversees day-to-day influencer relationships, execution plans, QA, and continuous optimization across creator activations. In this role you will collaborate closely with peers in Brand Management, Incentives, Content production, Media, and Retail Media to align influencer execution with broader brand goals. The Cereal Influencer & Content (I&C) Manager will partner with the Business Unit Director (BUD) leadership team as needed and will coordinate with external partners to drive seamless campaign delivery against defined brand objectives and social first standards. KEY ACCOUNTABILITIES - Build and execute against best-in-class content strategy plan - Act as the brand’s “always-on” social monitor — spotting cultural moments, topics, or trends and elevate opportunities to brand teams for rapid approval and activation - Manage and develop a team of 3 I&C Specialists - Oversee and execute in partnership with Influencer agency: Established influencer tactical plans, ensuring timelines & deliverables are met - Oversee social media strategy, content development and boosting – in partnership with social agencies. - Leverage content planning and social influencer strategy templates designed by Influencer and Content Planning Director - Day-to-day execution with agencies and selected influencers - QA influencer content for compliance, brand safety, platform standards, and cultural alignment - Direct and prioritize the focus of Influencer and Content Planning Specialists and report to the Influencer and Content Planning Director seeking guidance and elevating insights - Implement Director/agency feedback and manage revisions with creators - Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and escalate issues to Director or agencies as needed - Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments - Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director - Champion and implement governance and guardrails for continuous activation established by the ICP Director - Participate in Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing - Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs - Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling - Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans - Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines - Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts - Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies - Escalate non-compliance issues quickly and propose corrective actions MINIMUM QUALIFICATIONS - Bachelor's Degree in marketing or a related field - At least 5 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings, or at an agency - At least 3 years of experience in content creation management - Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting) - Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics - Comfort working cross-functionally in multidisciplinary teams - Strong communication and storytelling skills - Experience in fast-paced environments, managing multiple projects - Ability to influence and build relationships across multiple key stakeholders, across several functions and levels - Creative thinking and problem solving - Consumer empathy, analytical & research skills - Record of strong coaching & mentoring skills, and interest in developing others PREFERRED QUALIFICATIONS - 5+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or at an agency - 3+ years of experience in content creation management - Previous people management experience - Experience navigating complex organizations - Proven ability to manage agency/creator relationships and negotiate deliverables to brand standards - Experience building and optimizing influencer activation playbooks or workflows CONSIDERATIONS - International relocation or international remote working arrangements (outside of the US) will not be considered. - Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Salary Range The salary range for this position is $108900.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

This is a remote position. We are seeking an experienced and strategic Influencer Marketing Manager to lead our influencer marketing efforts. In this role, you will own end-to-end campaign strategy, build and manage key influencer partnerships, and drive measurable results across brand awareness and performance objectives. You will work cross-functionally with creative, analytics, and brand teams to develop campaigns that resonate with target audiences and deliver strong ROI. Key Responsibilities • Develop and execute comprehensive influencer marketing strategies aligned with overall brand and business goals. • Identify, evaluate, and negotiate with influencers across relevant platforms and niches. • Manage the full campaign lifecycle from influencer selection and briefing through content approval, go-live, and post-campaign reporting. • Build and maintain strong, long-term relationships with influencer talent and their management teams. • Collaborate with internal creative and brand teams to develop compelling campaign briefs and content guidelines. • Oversee campaign budgets, ensuring cost-efficiency and maximum return on investment. • Define and track KPIs, analyze campaign performance, and deliver actionable insights and recommendations. • Stay current with trends in the creator economy, social media landscape, and influencer marketing best practices. • Manage and mentor junior team members, providing guidance and performance feedback. • Lead vendor relationships with influencer marketing platforms and tools. Requirements • 4–7 years of experience in influencer marketing, with at least 2 years in a managerial or lead capacity. • Proven track record of designing and executing successful influencer campaigns at scale. • Strong understanding of influencer metrics, audience analytics, and performance measurement. • Experience negotiating contracts and managing talent relationships directly or via agencies. • Excellent project management skills with the ability to oversee multiple campaigns simultaneously. • Strong analytical mindset with experience using data to drive campaign decisions.

This is a remote position. We are looking for a motivated and detail-oriented Influencer Talent Coordinator to join our growing influencer marketing team. In this role, you will support the day-to-day management of influencer relationships, assist in campaign execution, and help ensure that our talent roster runs smoothly across all active projects. This is a great opportunity for someone passionate about the creator economy who thrives in a fast-paced environment. Key Responsibilities • Serve as a primary point of contact for influencers throughout the campaign lifecycle, ensuring clear and timely communication. • Coordinate contracts, deliverable timelines, and payment processing for influencer talent. • Maintain and update the internal talent database, tracking key performance data, audience demographics, and content history. • Liaise with internal teams including creative, legal, and finance to ensure smooth campaign delivery. • Monitor influencer content submissions for compliance with brand guidelines and contractual obligations. • Assist in onboarding new talent, including briefing influencers on brand expectations and campaign requirements. • Track deliverable deadlines and follow up proactively to avoid delays. • Support campaign reporting by gathering influencer-side metrics and compiling performance summaries. Requirements • 1–3 years of experience in influencer marketing, talent coordination, or a related field. • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously. • Excellent written and verbal communication skills. • Familiarity with influencer platforms and social media channels (Instagram, TikTok, YouTube, etc.). • Proficiency in project management tools (e.g., Asana, Monday.com, or similar). • A proactive, solution-oriented approach to problem-solving. • Experience with CRM or talent management platforms is a plus.