About the role: The Influencer Marketing Manager will focus on sourcing and managing gifting-based influencer collaborations to boost brand visibility and engagement. This role includes identifying suitable influencers, building relationships, and coordinating the gifting process to ensure seamless execution of campaigns. The specialist will track campaign performance and gather content for brand use, aligning efforts with business objectives. A strong understanding of social media trends, influencer dynamics, and organizational skills is essential. Excellent communication and relationship-building skills are key to fostering positive and impactful partnerships with influencers. About us: BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: - A creator marketplace managing over 80,000 influencer partnerships monthly - An AI-powered platform to streamline discovery, outreach, and whitelisting - Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners. BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players. Key Responsibilities - Influencer Sourcing: Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals. - Relationship Management: Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand. - Gifting Coordination: Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers. - Campaign Oversight: Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines. - Content Collection: Gather and organize influencer-generated content for use across brand marketing channels. - Performance Tracking: Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies. - Trend Awareness: Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant. - Internal Reporting: Provide regular updates on gifting campaign performance and insights to the broader team. Requirements - Experience: 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns. - Knowledge: Strong understanding of social media platforms, influencer trends, and content creation best practices. - Skills: Excellent communication and relationship-building skills to effectively engage with influencers and internal teams. - Organization: Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously. - Creativity: Ability to identify creative opportunities for influencer partnerships that align with brand goals. - Data Proficiency: Familiarity with tracking and analyzing campaign performance metrics to inform strategy. - Passion: Genuine interest in social media, influencer culture, and brand marketing. - Adaptability: Comfortable working in a fast-paced environment and responding to changing priorities. Additional details: - This is a full-time, remote position - The compensation range is $850 - $1,200 USD monthly depending on experience.

This is a remote position. We are looking for an experienced and relationship-driven Talent Manager to oversee and grow our influencer talent roster. In this role, you will act as the primary advocate for our creator talent, managing their relationships with brand partners, guiding their professional development, and ensuring that all partnerships are aligned with their personal brand and long-term career goals. You will work closely with internal teams and brand clients to create mutually beneficial collaborations that deliver outstanding results. Key Responsibilities • Serve as the dedicated point of contact and advocate for a portfolio of influencer talent, managing day-to-day relationship needs. • Develop and execute personalized talent strategies that support each creator's growth, positioning, and partnership goals. • Identify and pitch brand partnership opportunities that align with creator values, audience, and content style. • Negotiate deal terms, rates, and contract provisions on behalf of talent, ensuring fair and competitive arrangements. • Guide talent through campaign briefings, content creation processes, and brand expectations to ensure high-quality delivery. • Monitor industry trends, platform changes, and audience shifts to proactively advise talent on opportunities and risks. • Build and maintain strong relationships with brand clients and agencies to expand partnership opportunities for the roster. • Track talent performance metrics and leverage data to position creators competitively in the market. • Support talent in developing their personal brand across platforms through strategic guidance and content direction. • Coordinate with legal and finance teams to ensure smooth contract execution and timely payment. Requirements • 4–8 years of experience in talent management, influencer marketing, or creator partnerships. • Demonstrated success in building and managing a creator talent roster. • Strong negotiation skills with experience structuring and closing brand partnership deals. • Deep understanding of the influencer ecosystem, including platform dynamics, monetization strategies, and content trends. • Exceptional interpersonal and relationship management skills, with the ability to navigate the needs of both talent and brand clients. • Strategic thinker with the ability to align talent opportunities with long-term career and business goals. • Familiarity with social media analytics and performance metrics across major platforms. • Experience in contract review and working cross-functionally with legal and finance teams.

This is a remote position. We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network. Key Responsibilities • Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms. • Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity. • Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications. • Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles. • Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships. • Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent. • Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships. • Report regularly on discovery pipeline metrics, outreach performance, and roster growth. Requirements • 1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing. • Deep familiarity with social media platforms and the creator economy landscape. • Strong research skills with an eye for identifying authentic, high-potential creators. • Excellent written communication skills with the ability to craft compelling outreach messages. • High level of organization and comfort working with data-heavy CRM or talent tracking tools. • Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred. • Analytical mindset with the ability to assess audience quality and engagement metrics critically.

OVERVIEW The Cereal Influencer & Content (I&C) Manager will be responsible for leading the cereal I+C team while building detailed planning and execution of influencer marketing, owned social media and content development initiatives for their assigned brands – granola, Chex, Wheaties. This role brings a social-first approach to brand campaigns, ensuring creator partnerships deliver cultural relevancy, consumer connection, meaningful scale and measurable impact. This role oversees day-to-day influencer relationships, execution plans, QA, and continuous optimization across creator activations. In this role you will collaborate closely with peers in Brand Management, Incentives, Content production, Media, and Retail Media to align influencer execution with broader brand goals. The Cereal Influencer & Content (I&C) Manager will partner with the Business Unit Director (BUD) leadership team as needed and will coordinate with external partners to drive seamless campaign delivery against defined brand objectives and social first standards. KEY ACCOUNTABILITIES - Build and execute against best-in-class content strategy plan - Act as the brand’s “always-on” social monitor — spotting cultural moments, topics, or trends and elevate opportunities to brand teams for rapid approval and activation - Manage and develop a team of 3 I&C Specialists - Oversee and execute in partnership with Influencer agency: Established influencer tactical plans, ensuring timelines & deliverables are met - Oversee social media strategy, content development and boosting – in partnership with social agencies. - Leverage content planning and social influencer strategy templates designed by Influencer and Content Planning Director - Day-to-day execution with agencies and selected influencers - QA influencer content for compliance, brand safety, platform standards, and cultural alignment - Direct and prioritize the focus of Influencer and Content Planning Specialists and report to the Influencer and Content Planning Director seeking guidance and elevating insights - Implement Director/agency feedback and manage revisions with creators - Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and escalate issues to Director or agencies as needed - Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments - Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director - Champion and implement governance and guardrails for continuous activation established by the ICP Director - Participate in Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing - Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs - Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling - Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans - Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines - Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts - Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies - Escalate non-compliance issues quickly and propose corrective actions MINIMUM QUALIFICATIONS - Bachelor's Degree in marketing or a related field - At least 5 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings, or at an agency - At least 3 years of experience in content creation management - Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting) - Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics - Comfort working cross-functionally in multidisciplinary teams - Strong communication and storytelling skills - Experience in fast-paced environments, managing multiple projects - Ability to influence and build relationships across multiple key stakeholders, across several functions and levels - Creative thinking and problem solving - Consumer empathy, analytical & research skills - Record of strong coaching & mentoring skills, and interest in developing others PREFERRED QUALIFICATIONS - 5+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or at an agency - 3+ years of experience in content creation management - Previous people management experience - Experience navigating complex organizations - Proven ability to manage agency/creator relationships and negotiate deliverables to brand standards - Experience building and optimizing influencer activation playbooks or workflows CONSIDERATIONS - International relocation or international remote working arrangements (outside of the US) will not be considered. - Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Salary Range The salary range for this position is $108900.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.