Title: Senior Director, US Ecommerce Digital Consumer Experience & Loyalty Location: San Francisco United States New York, NY, USA Full time Job Description: Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future. The Senior Director, US Ecommerce Digital Consumer Experience & Loyalty is a leadership role responsible for shaping and delivering a best-in-class, end-to-end digital consumer experience across Levi's US ecommerce ecosystem. This leader owns the intersection of digital experience, loyalty, customer care, and conversion, ensuring every consumer touchpoint-from discovery through post‑purchase-drives engagement, loyalty, and profitable growth. This role serves as the commercial owner of the US digital consumer experience, accountable for key ecommerce performance outcomes including conversion, customer satisfaction, retention, and lifetime value. The position partners closely with Ecommerce, Product, Technology, Marketing, Merchandising, Analytics and Operations leaders to translate consumer insight into scalable, high‑impact digital experiences. The Senior Director reports to the VP, US Ecommerce and leads a multidisciplinary organization spanning experience design, digital strategy, loyalty, customer care, and emerging digital initiatives. What You'll Do Own the US Digital Consumer Experience & Loyalty Strategy - Set the vision and long‑term roadmap for the US ecommerce digital consumer experience, integrating site experience, loyalty, customer care, and emerging digital touchpoints. - Own the end‑to‑end consumer journey on levi.com, from content, navigation, and PDP/PLP experiences through checkout, fulfillment support, and post‑purchase service. - Define experience strategies that directly drive ecommerce KPIs including conversion, CSAT, CLTV, retention, and loyalty program growth. Drive Business Results Through Experience Excellence - Act as the commercial business owner for US digital experience performance, prioritizing initiatives that deliver measurable impact against ecommerce growth goals. - Lead experience optimization efforts using data, experimentation, personalization, and A/B testing to continuously improve conversion and engagement. - Translate consumer insights, feedback, and behavioral data into actionable improvements across digital and service touchpoints. Lead Loyalty, Customer Care & Engagement Platforms - Oversee loyalty experience strategy, ensuring loyalty is fully integrated across digital journeys and omnichannel experiences. - Lead customer care strategy and operations, ensuring seamless, high‑quality service across voice, chat, email, and digital channels. - Leverage customer care as a strategic asset by unlocking voice‑of‑customer insights to inform experience and product decisions. Partner Across Product, Technology & the Business - Partner with Product Management and Technology teams to align global platforms and roadmaps with US ecommerce priorities. - Collaborate with Marketing, Merchandising, and Operations leaders to ensure experience initiatives support commercial goals. - Represent the digital consumer experience in enterprise planning, transformation initiatives, and executive forums. Build and Lead High‑Performing Teams - Lead, mentor, and develop a diverse, multidisciplinary team across experience design, digital strategy, loyalty, and customer care. - Build strong operating rhythms, clear accountability, and a culture of consumer obsession, innovation, and results. - Manage significant operating and capital budgets, vendor relationships, and external partners. What You Bring Experience & Background - Bachelor's degree required - 12-15+ years of experience in digital ecommerce, consumer experience, product, or related leadership roles. - Proven experience owning and scaling digital consumer experiences for large, complex ecommerce businesses. - Strong background in ecommerce conversion optimization, loyalty, customer engagement, and omnichannel experiences. - Experience managing large teams, senior leaders, and complex cross‑functional initiatives. - Demonstrated financial acumen, including ownership of P&L, operating budgets, and capital investments. Skills & Capabilities - Deep understanding of ecommerce platforms, digital experience design, experimentation, personalization, and analytics. - Ability to translate consumer insights and data into clear priorities and business outcomes. - Strong executive presence with the ability to influence, align, and lead at the senior leadership level. - Experience leading transformation in fast‑paced, consumer‑centric organizations. - Passion for building teams, developing talent, and creating inclusive, high‑performance cultures. This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs. The expected starting salary range for this role is $204,000-$300,300 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs. Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here. LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success. EOE M/F/Disability/Vets LOCATION San Francisco, CA, USA FULL TIME/PART TIME Full time FILL DATE

• You will be responsible for the performance of our digital experience, including the website and our e-commerce/online ordering platforms. • Own the roadmap for our website and the distributor ordering portal, and drive continuous improvement across both platforms. • Lead how customers and distributors browse, select and take action online (purchasing, ordering, tools, self-service journeys). • Propose and implement initiatives that improve product discovery, simplify decision-making, and increase conversion and adoption. • Coach, engage, and develop a team of specialists.

• Own the roadmap for our website and dealer ordering portal — and continuously improve both • Lead how customers and dealers browse, select, and take action online (shopping, ordering, tools, self-serve journeys) • Bring ideas that improve product discovery, simplify decisions, and increase conversion and adoption • Lead and develop a team of specialists: Front-End Developer, Digital Designer, eMerchandising Coordinator, Ecommerce Project Manager (Systems & Integrations) • Coordinate vendors, platforms, and tools — selecting the right solutions and holding partners accountable • Work closely with Marketing, Sales, Customer Service, and Operations to ensure platforms support real business needs • Make decisions, solve problems, and drive progress

About the Job The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done! What You Will Get to Do Paid Marketing Creative Strategy - Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels. - Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance. - Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development. - Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels. - Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns. Creative Concept Development - Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices. - Partner with the marketing creative team and video production partners to translate concepts into finished ads. - Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign. - Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action. Creative Testing & Optimization - Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels. - Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches, . - Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes. - Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns. Video & Performance Content Strategy - Lead the strategy for performance video creative across platforms such as paid social and YouTube. - Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates. - Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement. - Collaborate with video contractors and creative teams to develop and optimize video assets for performance. Cross-Functional Collaboration - Act as the primary bridge between media buying, creative production and performance analytics teams. - Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels. - Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets. - Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements. Creative Insights & Performance Reporting - Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights. - Translate performance data into actionable creative insights that inform future concept development. - Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches. - Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts. Creative Production Oversight - Manage the flow of creative concepts from ideation through production and launch. - Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines. - Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process. - Maintain a consistent cadence of new creative production to support campaign scaling and testing needs. What You Bring to the Table - 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles. - Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels. - Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments. - Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats. - Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion. - Ability to analyze campaign performance data and translate insights into actionable creative strategies. - Experience working cross-functionally with marketing, creative, analytics, and production teams. - Strong concept development and creative briefing skills. - Experience managing or collaborating with external agencies and creative production partners. - Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment. - Strong communication and collaboration skills with the ability to align multiple stakeholders. Why LTV Co.? If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a remote-first, fast-growing company with headquarters in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people who strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development. We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this! About Us LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 9 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, Bumper, ReversePhone, and MoneyBot5000. Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.