• Write optimized, on-brand content specifically for the iGaming and sports betting audience in Brazil. • Thoroughly research topics to ensure all articles are accurate, informative, and compliant with editorial guidelines. • Deliver polished work on deadline with minimal oversight, maintaining excellent editing and proofreading habits. • Identify editorial gaps, suggest improvements, and contribute to the growth of the brand’s presence. • Work with the team on training and process development (Content Ops) to improve overall efficiency.

• Драйвити органічний ріст PawChamp у веб-пошуку (Google). • Забезпечити технічне здоров'я сайту. • Масштабувати семантичне ядро. • Перетворювати пошуковий попит власників собак на стабільний потік органічного трафіку і реєстрацій на платформі. • Проведення технічних аудитів, робота з краулінговим бюджетом, скануванням та індексацією. • Оптимізація Core Web Vitals, впровадження мікророзмітки та підготовка чітких ТЗ для команди розробки. • Збір, кластеризація та регулярне оновлення семантичного ядра для web та мобільних маркетів з урахуванням різниці в пошукових інтентах. • Відстеження позицій, трафіку та конверсій. Робота з Google Search Console, Ahrefs, GA4.

• Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap. • Conduct keyword research and search intent analysis to identify high-impact opportunities. • Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. • Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines. • Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance. • Apply AEO best practices, including structured content, schema markup, and AI-friendly content architecture. • Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations. • Support scalable organic growth through AI-assisted and agentic content workflows where appropriate. • Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution. • Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. • Translate performance data into actionable recommendations for content, product marketing, and demand generation teams. • Translate technical SEO findings into clear, actionable recommendations for web developers and product managers. • Partner with marketing, product, content, and development teams to embed SEO into campaign planning, website updates, and content creation. • Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. • Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices.

• Own SEO strategy and execution for an assigned portfolio of brands/products • Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans • Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages • Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance • Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health • Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content • Use reporting and performance analysis to spot issues early, QA data, and recommend next steps • Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts • Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgment