Odds Scanner Group

• Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets • Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners • Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control • Monitor competitor backlink profiles and identify gap and opportunity targets • Audit existing link profiles, flag toxic or risky links, and manage disavow where needed • Report on off-page performance and its impact on rankings and organic growth • Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals

• Own on-page SEO for the Italian and French publications across the group's iGaming and media portfolio • Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure • Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations • Audit existing pages and prioritise optimisation opportunities that drive organic growth • Produce and refine on-page content in Italian and French where needed to support ranking goals • Manage internal linking strategy across assigned publications • Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals • Report on the impact of on-page changes on rankings and traffic

• Own on-page SEO for English-language publications across the group's iGaming and media portfolio • Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure • Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations • Audit existing pages and prioritise optimisation opportunities that drive organic growth • Produce and refine on-page content where needed to support ranking goals • Manage internal linking strategy across assigned publications • Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals • Report on the impact of on-page changes on rankings and traffic

• Write and edit betting tips, match previews, predictions, and tournament analysis in Spanish for the FIFA World Cup 2026 coverage cycle • Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis • Edit and quality-check content from other Spanish-language contributors, ensuring tone, accuracy, and brand voice consistency • Follow internal SEO content guidelines: on-page structure, content briefs, internal linking • Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time • Maintain a high publishing cadence aligned with the tournament calendar

• Write and edit betting tips, match previews, predictions, and tournament analysis in French for the FIFA World Cup 2026 coverage cycle • Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis • Edit and quality-check content from other French-language contributors, ensuring tone, accuracy, and brand voice consistency • Follow internal SEO content guidelines: on-page structure, content briefs, internal linking • Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time • Maintain a high publishing cadence aligned with the tournament calendar

• Write and edit betting tips, match previews, predictions, and tournament analysis in French for the FIFA World Cup 2026 coverage cycle • Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis • Edit and quality-check content from other French-language contributors, ensuring tone, accuracy, and brand voice consistency • Follow internal SEO content guidelines: on-page structure, content briefs, internal linking • Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time • Maintain a high publishing cadence aligned with the tournament calendar

• Write and edit betting tips, match previews, predictions, and tournament analysis in French for the FIFA World Cup 2026 coverage cycle • Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis • Edit and quality-check content from other French-language contributors, ensuring tone, accuracy, and brand voice consistency • Follow internal SEO content guidelines: on-page structure, content briefs, internal linking • Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time • Maintain a high publishing cadence aligned with the tournament calendar

• Develop and implement comprehensive website content plans aligned with internal SEO guidelines and business objectives; • Create detailed content briefs outlining a good structure for each page using the right components to achieve the best possible optimization score; • Implement internal link structures to allow search engines to crawl all pages properly and identify what are the core pages for each website; • Execute content audits to identify improvement opportunities and implement performance-enhancing on-page solutions; • Conduct competitive analysis to spot market trends and continuously stay ahead of organic search competitors; • Collaborate with Technical and Off-Page teams to ensure the overall SEO strategy is appropriately aligned with internal guidelines and Google Search Essentials; • Provide feedback to SEO content writers and editors when necessary.

• Join Odds Scanner’s SEO team as a freelance Content Writer focused on Spanish and Latin American markets. • Create high-quality, SEO-optimized content across multiple iGaming and sports brands. • Write clear, concise copy with a distinct tone of voice that aligns with our brand identity. • Follow content creation guidelines to ensure all pieces meet SEO standards. • Proactively suggest ideas to fill editorial gaps and contribute to the development of the content team. • Conduct thorough research on sports betting and iGaming topics. • Maintain excellent writing and proofreading skills.

• Write SEO-optimized, on-brand content tailored to the specific needs of iGaming and sports betting audiences in the US and UK. • Thoroughly research topics to ensure total accuracy, following strict editorial and compliance guidelines. • Deliver polished, "ready-to-publish" work on deadline with minimal oversight. • Identify content gaps, suggest strategic improvements, and proactively help shape the content calendar. • Work with the global team to develop training assets and refine content processes.