• Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap. • Conduct keyword research and search intent analysis to identify high-impact opportunities. • Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. • Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines. • Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance. • Apply AEO best practices, including structured content, schema markup, and AI-friendly content architecture. • Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations. • Support scalable organic growth through AI-assisted and agentic content workflows where appropriate. • Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution. • Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. • Translate performance data into actionable recommendations for content, product marketing, and demand generation teams. • Translate technical SEO findings into clear, actionable recommendations for web developers and product managers. • Partner with marketing, product, content, and development teams to embed SEO into campaign planning, website updates, and content creation. • Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. • Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices.

• Own SEO strategy and execution for an assigned portfolio of brands/products • Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans • Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages • Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance • Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health • Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content • Use reporting and performance analysis to spot issues early, QA data, and recommend next steps • Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts • Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgment

• Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date. • Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion. • Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience. • Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup. • Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs. • Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations. • Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan. • Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants. • Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set. • Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy. • Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership. • Coordinate with regional and international teams to localize and adapt content for specific markets. • Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

Role Description We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue. You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do. At WLX, SEO isn't a support function - it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs. If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals — this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results. This is what you'll do: - Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites. - Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch. - Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority. - Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks. - Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed. Qualifications - Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale. - Proven experience managing a team and getting the best out of people while keeping standards high. - Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages. - Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure. - Comfortable working in a fast-paced, flat, startup-style environment. - Experience in iGaming or other affiliate marketing industries is a plus. Benefits - Work from anywhere: Our flexible working hours allow you to work by the sea or extend your weekends abroad with your family. - Home office setup: We’ll set up your home office—you just need to choose your hardware: Mac or Windows. - L&D budget: We provide a budget for your learning and development, along with regular feedback and a structured growth process. - Regular online and offline team events: We love having fun together and growing as a team, with a balanced mix of in-person meetups and virtual events.