• Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date. • Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion. • Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience. • Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup. • Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs. • Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations. • Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan. • Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants. • Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set. • Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy. • Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership. • Coordinate with regional and international teams to localize and adapt content for specific markets. • Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

Role Description We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue. You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do. At WLX, SEO isn't a support function - it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs. If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals — this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results. This is what you'll do: - Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites. - Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch. - Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority. - Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks. - Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed. Qualifications - Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale. - Proven experience managing a team and getting the best out of people while keeping standards high. - Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages. - Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure. - Comfortable working in a fast-paced, flat, startup-style environment. - Experience in iGaming or other affiliate marketing industries is a plus. Benefits - Work from anywhere: Our flexible working hours allow you to work by the sea or extend your weekends abroad with your family. - Home office setup: We’ll set up your home office—you just need to choose your hardware: Mac or Windows. - L&D budget: We provide a budget for your learning and development, along with regular feedback and a structured growth process. - Regular online and offline team events: We love having fun together and growing as a team, with a balanced mix of in-person meetups and virtual events.

• Zur Stärkung unseres Teams suchen wir eine ausdrucksstarke Person, die Erfahrung in der Entwicklung von Google Ads Kampagnen und Inhalten mitbringt • Weiterhin solltest Du die organische Vermarktung einer Webseite über SEO und GEO kennen • Für die Kundschaft übernimmst Du die Recherche, erarbeitest anhand von datenbezogenen Analysen Konzepte aus und kannst von der Erstellung der Anzeigen über Gestaltung der Landingpages bis hin zur Integration des Trackings alles übernehmen • In Deinem Arbeitsalltag betreust Du verschiedene Projekte von Kund*innen, beantwortest Fragen und berätst auf Deutsch sowie Englisch

Job Description İnsan Sağlığı sektöründe lider konumda olan firmamızın, yenilikçi ve sektöre değer katan ürünleri ile pulmoner arteriyel hipertansiyon alanında hizmet veren ekibinde görevlendirilmek üzere Konya, Adana veya Antalya illerinde yerleşik Ürün Uzmanı arıyoruz. İş Tanımı: - Sorumlu olduğu ünitelerde ürün stratejilerine uygun hasta yolculuğunu geliştirecek ve yenilikçi yaklaşımlar içerecek projeler üretmek; iş birliktelikleri gerçekleştirmek, uygulamak ve pazarlama tarafından hayata geçirilen ulusal projeleri bölgesinde uygulamak, - İş birimi tarafından belirlenen hedeflere uygun olarak bölgesindeki (dijital veya yüz yüze) hekim ve hastane toplantılarını gerçekleştirmek - Bölüm hedeflerine, planlarına ve frekanslara uygun bir şekilde yüz yüze ve uzaktan tanıtım kanalları ile görüşme hedeflerini gerçekleştirmek - Ürünlerin medikal verilerine ve medikal veri güncellemelerine hakim olmak ve çalışmalarında en efektif şekilde kullanmak - Sorumlu olduğu ünitelerde veriye dayalı analiz gerçekleştirmek ve uygun aksiyon planları oluşturmak - İstanbul Bölgesi pulmoner arteriyel hipertansiyon ekibine bağlı olarak çalışmak Genel Nitelikler: - Konya, Adana veya Antalya illerinde ikamet eden/edebilecek ve çevre illere seyahat edebilecek - Üniversitelerin 4 yıllık bölümlerinden mezun - Tercihen 4-5 yıllık sektör tecrübesi bulunan - Sürücü ehliyeti bulunan ve aktif sürüş deneyimine sahip olan Required Skills: Adaptability, Customer Feedback Management, Interpersonal Relationships, Market Analysis, Sales Metrics, Sales Pipeline Management, Sales Process Management, Sales Territory Management Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Remote Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 04/26/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.