• Драйвити органічний ріст PawChamp у веб-пошуку (Google). • Забезпечити технічне здоров'я сайту. • Масштабувати семантичне ядро. • Перетворювати пошуковий попит власників собак на стабільний потік органічного трафіку і реєстрацій на платформі. • Проведення технічних аудитів, робота з краулінговим бюджетом, скануванням та індексацією. • Оптимізація Core Web Vitals, впровадження мікророзмітки та підготовка чітких ТЗ для команди розробки. • Збір, кластеризація та регулярне оновлення семантичного ядра для web та мобільних маркетів з урахуванням різниці в пошукових інтентах. • Відстеження позицій, трафіку та конверсій. Робота з Google Search Console, Ahrefs, GA4.

• Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap. • Conduct keyword research and search intent analysis to identify high-impact opportunities. • Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. • Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines. • Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance. • Apply AEO best practices, including structured content, schema markup, and AI-friendly content architecture. • Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations. • Support scalable organic growth through AI-assisted and agentic content workflows where appropriate. • Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution. • Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. • Translate performance data into actionable recommendations for content, product marketing, and demand generation teams. • Translate technical SEO findings into clear, actionable recommendations for web developers and product managers. • Partner with marketing, product, content, and development teams to embed SEO into campaign planning, website updates, and content creation. • Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. • Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices.

• Own SEO strategy and execution for an assigned portfolio of brands/products • Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans • Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages • Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance • Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health • Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content • Use reporting and performance analysis to spot issues early, QA data, and recommend next steps • Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts • Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgment

• Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date. • Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion. • Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience. • Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup. • Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs. • Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations. • Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan. • Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants. • Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set. • Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy. • Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership. • Coordinate with regional and international teams to localize and adapt content for specific markets. • Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.