This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Zeus Jones is looking for a midcareer or senior creative to join our brand innovation agency. This is a hands-on role for someone who knows how to turn sharp thinking into clear, compelling work—and help other creatives do the same. - You’re a strong storyteller and writer first, with real experience across brand, marketing, and content. - You have great taste and know when something’s working and when it’s not. - You’re comfortable guiding teams toward better outcomes without needing to be the loudest voice in the room. - You’re fluent in generative AI tools and genuinely excited about how they’re changing the future of brands. - This role sits at the intersection of strategy, storytelling, and execution. - You’ll help shape ideas, write a lot, lead creative development, and partner closely with strategists, designers, technologists, and clients. Qualifications - 5–15 years of experience in creative roles such as brand, advertising, content, editorial, experiential, or adjacent fields. - A strong portfolio of writing-led work (brand storytelling, campaigns, long-form, short-form, or all of the above). - Proven ability to guide other creatives and raise the quality of work around you. - Excellent taste and the confidence to stand behind your decisions. - Comfort working with ambiguity—loose briefs, evolving inputs, real-world constraints. - Hands-on experience using generative tools (especially AI) as part of your creative process. - A forward-looking point of view on how brands, creativity, and technology are evolving. - Strong collaboration skills and low ego—you care more about the work than the credit. Requirements - Write and shape brand narratives, campaign ideas, positioning, messaging, and content. - Move comfortably between big-picture storytelling and sharp marketing copy. - Edit ruthlessly—your own work and others’—to make ideas clearer, stronger, and more persuasive. - Help turn strategy into language people actually understand and care about. - Guide and mentor others creatively—helping them level up their thinking, craft, and confidence. - Lead creative workstreams or major portions of projects from early ideas through execution. - Give clear, constructive feedback that improves the work and makes strategic sense. - Help maintain a high bar for taste, clarity, and originality across the team. - Stay plugged into culture—not as a trend hunter, but as someone who understands how people think, talk, and behave. - Bring a point of view on what matters now (and what doesn’t). - Use cultural insights to make brand ideas feel relevant, human, and specific—not generic or “brand-y.” - Actively use generative tools (AI writing, concepting, synthesis, prototyping, etc.) in your creative process. - Think beyond efficiency: explore how these tools change what brands can be, not just how work gets made. - Help shape new ways of working that combine human judgment, taste, and creativity with machine capability. - Be a partner in defining what “good” looks like in an AI-influenced creative future. - Present work clearly and confidently to clients. - Help clients understand ideas, not just react to them. - Build trust by showing good judgment, curiosity, and follow-through. Benefits - Strong benefits. - Flexible time off. - The chance to work with smart, kind people on genuinely interesting problems. Company Description Zeus Jones is a brand innovation agency. We help organizations figure out who they are, what they stand for, and how that shows up in real, tangible ways—products, stories, systems, and experiences. - We work across industries and categories. - The problems are often messy. - The expectations are high. - The work is collaborative, fast-moving, and opinionated. - This role is based in Minneapolis–St. Paul or remote, with regular travel for company core weeks (quarterly) and client work (1–4 times per quarter). - For Minneapolis-St. Paul employees, we’re hybrid, with Tuesday–Thursday in the office.

• Write clear, engaging, and on-brand copy for websites, emails, social media, ads, and more • Follow creative briefs and brand guidelines closely • Apply feedback quickly and accurately to improve drafts • Ensure all content is grammatically correct and error-free • Collaborate asynchronously using Loom and email

• Own Brand story narrative as it cascades across multiple channels and consumer touch points. • Ensure consistency of voice and tone across at all customer touchpoints. • Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok. • Create engaging email campaigns including a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates. • Write concise, action-oriented SMS campaigns that drive engagement and conversions. • Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels. • Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions. • Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates. • Test copy variations and course-correct based on performance data.

• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment • Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing • Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones) • Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling • Optimize copy using performance data, A/B testing insights, and channel best practices • Balance brand voice with clarity, urgency, and relevance—without sacrificing trust • Partner closely with brand designers to concept and execute campaigns where copy and design are developed together • Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines • Audit and refresh existing content to improve clarity, consistency, and effectiveness • Participate in brainstorming, creative reviews, and rapid iteration