• Develop and execute comprehensive field marketing strategies for assigned territories and segments • Manage and coordinate regional events, trade shows, conferences, and customer engagement programs • Work closely with sales teams to align marketing activities with territory goals and pipeline objectives • Develop and manage field marketing budgets and resource allocation • Lead market research and competitive analysis initiatives to inform strategic decision-making • Drive lead generation and pipeline development through targeted field marketing campaigns • Manage relationships with key partners, vendors, and external service providers • Analyze and report on program performance, ROI, and key marketing metrics • Collaborate with product marketing, demand generation, and corporate marketing teams • Mentor and provide guidance to junior team members and regional marketing staff as appropriate • Travel to support regional activities and customer engagement events as required • Other strategic initiatives as assigned.

Title: Sr Marketing Strategy Manager Job Location: Remote, Remote, US Department: Marketing Employees Job Description: Primary location: Remote, Remote or Lancaster, PA Relocation offered: No Employment status: Full-Time Travel: 11%-25% Non-compete: No he estimated base salary range for this role is $130,000 - $160,000 per year. Individual pay is based upon location, skills and expertise, experience and other relevant factors ​What does it mean to work at Armstrong? It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company. By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive: - A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more. - Personal development to grow your career with us based on your strengths and interests. A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. - A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. Reporting to the Sr Director, Marketing & eCommerce, the Marketing Strategy Manager will lead and execute marketing strategies that align with AWI’s overall business goals. This role is crucial for driving impactful initiatives and campaigns, from planning to execution, ensuring maximum reach and results. This role will collaborate across teams, initiate go-to-market (GTM) strategies, and optimize the customer journey to achieve business objectives and deliver exceptional customer experiences. The ideal candidate will be customer focused, results-oriented, and highly self-motivated with a passion for marketing innovation. What’s in it for you! - Lead enterprise-level marketing strategies that directly influence business growth and visibility. - Shape go-to-market direction for new segments, launches, and key initiatives. - Partner with senior leaders, business units, and creative teams to drive unified marketing success. What You’ll Do Marketing Strategy Development - Develop and implement marketing strategies that align with business goals, target audiences, and key objectives. - Lead the marketing strategy for key initiatives and campaigns, ensuring effective execution and measurable outcomes. - Lead the marketing strategy team. - Create and execute go-to-market (GTM) strategies for new market segments, customer verticals, and product launches, ensuring strong market presence and impact. Collaboration & Stakeholder Management - Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development. - Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts. Customer Journey Optimization - Map out and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging user experience (UX) across all touchpoints. - Continuously analyze customer behavior and feedback to improve engagement and conversion rates at each stage of the funnel. Market Research & Competitive Analysis - Partner with VP, Corporate & Strategic Development for help to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to identify key insights that inform strategy and decision-making. - Monitor industry trends, emerging opportunities, and threats to stay ahead of market dynamics. Campaign Planning & Execution - Collaborate with other teams to develop campaign timelines, budgets, media plan, and execution plans, ensuring efficient resource allocation and timely delivery of results. - Track and report on campaign performance, adjusting strategies as necessary to optimize results. Data-Driven Decision Making - Utilize data and analytics to assess the effectiveness of marketing initiatives and make informed decisions on future strategies. - Set KPIs for campaigns, measuring key metrics such as customer acquisition, retention, and engagement. What will make you successful - Demonstrated experience in developing and executing go-to-market (GTM) strategies for new market segments and product launches. - Strong analytical skills and the ability to derive insights from data to drive decision-making. - Deep understanding of customer journey mapping and experience optimization across all touchpoints (online/offline). - Excellent project management skills, including the ability to manage multiple projects simultaneously and meet deadlines. - Creative problem-solving abilities with a keen eye for detail in both messaging and visual aspects of campaigns. - Strong communication skills with the ability to present data-driven insights clearly to senior leadership and other stakeholders. - Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce). - Advanced proficiency in analytics platforms (Google Analytics, Tableau, etc.), data visualization, and performance tracking. - Expert knowledge of social media platforms and digital marketing channels (SEO, SEM, Meta, content marketing, etc.). Qualifications - Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced marketing certifications (e.g., Digital Marketing, Brand Management) are a plus. - 8+ years of experience in marketing strategy, product marketing, or brand management, with a proven track record in leading cross-functional initiatives and campaigns. Why should you join Armstrong World Industries? Armstrong World Industries (AWI) is an Americas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America. At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces. For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees. We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us. Our Sustainability Ambition "Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow. We are committed to: - Engaging a diverse, purpose-driven workforce; - Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet; - Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play; - Being a catalyst for change with all of our stakeholders; and - Making a positive difference in the environments and communities we impact. About the location (Lancaster PA) Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants. Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Come and build your future with us and apply today!

• Lead and coordinate three specialized teams: Paid Media, Data & Analytics, and Website • Own the marketing attribution model end to end • Build and maintain dashboards for performance • Lead SEO and AEO strategy coordination • Analyze user behavior on our website and translate findings into optimization priorities • Synthesize data from various sources to influence budget allocation and campaign strategy

At EyeCarePro, we are the leading digital marketing agency dedicated to helping eye care practices grow through innovative, data-driven strategies. Our team leverages advanced SaaS platforms, proprietary systems, and AI-driven tools to deliver measurable results and continuously improve how we serve our clients. We are looking for a Client Strategist who is eager to grow into a high-level strategic role—someone who can think critically, communicate effectively, and help clients understand the "why" behind the work we do. About the Role As a Marketing Manager, you will oversee a portfolio of client engagements and play a leading role in developing and guiding digital marketing strategies that drive measurable growth. You will operate within a structured system that leverages technology, data, AI solutions, and cross-functional collaboration to deliver meaningful value to clients—while also identifying opportunities to improve workflows, automations, and overall efficiency. This role is ideal for someone who excels at: - Building and maintaining strong client relationships. - Communicating complex ideas in a clear, simple way. - Thinking critically and proactively solving problems. - Staying organized while managing multiple priorities. - Learning new tools, systems, and technologies quickly. Key Responsibilities - Client Relationship Management: Serve as the primary point of contact for an assigned portfolio of client engagements, delivering an exceptional experience and maintaining high retention. - Data-Driven Growth Strategies: Develop and guide digital marketing strategies aligned with client goals; track key performance metrics and continuously refine strategies based on data, trends, and evolving client needs. - Value Demonstration: Communicate the value and impact of our work by preparing and delivering reports, translating performance data into clear, actionable insights. - Cross-Functional Collaboration: Partner with internal teams (SEO, web development, content, design, etc.) to ensure high-quality deliverables are executed on time and aligned with client goals. - Systems & Optimization: Utilize SaaS platforms, reporting systems, and AI tools to manage and optimize performance while identifying opportunities to improve workflows. Key Skills & Experience - Experience: 3–5 years of experience in a client-facing marketing role, agency setting, or as a lead marketer within a professional service organization. - Marketing Knowledge: Experience with digital marketing channels such as SEO, PPC, website design, social media, email marketing, and content marketing. - Technical Proficiency: Familiarity with platforms such as Google Analytics, Google Business Profiles, CRM systems, and SEO tools (SEMrush, Ahrefs, etc.). - Communication: Strong verbal and written communication skills with the ability to build trust and rapport with clients. - Industry Bonus: Experience in eye care, healthcare, or professional services is a plus. Work Requirements - 100% Remote (Work from anywhere) - Must have: - Personal computer and essential equipment - Reliable high-speed internet - Quiet, professional work environment - Load-shedding backup (if applicable) Perks & Benefits - Competitive salary and paid time off - Fully remote, flexible work culture - Professional development and training opportunities - Collaborative, supportive marketing and sales team - Be part of a fast-growing, mission-driven company How to Apply To apply, please submit your resume along with responses to our short set of screening questions. After applying, you will receive an email invitation to complete the Wonderlic Select Assessment. This assessment helps us better understand how you think, solve problems, and learn—critical traits for success in our fast-paced environment. All candidates are required to complete the assessment to be considered. Qualified candidates will be invited to participate in a structured interview process conducted via Google Meet. Note: If you do not hear from us within two weeks, please consider your application unsuccessful.