Established in 2005, Go Fish Digital offers marketing and advertising services with a focus on online reputation management, website design and development, search engine optimizat
Media and Marketing Reporting Analyst
Location
Worldwide
Posted
45 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Media and Marketing Reporting Analyst
Go Fish Digital
Media and Marketing Reporting Analyst Go Fish Digital is a premier digital marketing agency that helps some of the world's largest brands, franchises, and fast-growing startups improve their online presence. We are a team of innovators, technical marketers, and data-driven creatives. We are looking for a Media and Marketing Data Scientist to help us bridge the gap between complex datasets and actionable insights. About the role This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable. What you'll do - Client Leadership & Measurement Strategy - - Serve as the primary analytics contact for assigned clients - Participate in client calls to present performance, explain data, and provide actionable recommendations - Support the development of measurement frameworks, especially for ecommerce clients - Translate business goals into clear tracking and reporting approaches - Tracking Oversight & Execution - - Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads - Guide GTM (web + server-side) structure and GA4 event design - Support advanced implementations including Meta CAPI and Enhanced Conversions - Step in hands-on when necessary, but primarily ensure quality and consistency - Reporting & Data Integrity - - Ensure accuracy and consistency across reporting outputs (primarily Looker Studio) - Identify and resolve tracking gaps that impact data quality - Improve trust in data by proactively catching and fixing issues - Cross-Team Collaboration - - Work closely with media teams to align tracking with campaign strategy - Act as a bridge between analytics and media for troubleshooting and QA - Support internal standardization of tracking and reporting practices Qualifications - Must-Haves - - 5–8+ years in digital analytics, preferably in an agency environment - Strong ecommerce tracking experience - Expertise in GTM (web + server-side), GA4, and platform conversion tracking - Experience with Meta CAPI and Enhanced Conversions - Client-facing experience - Nice-to-Haves - - Proficiency in Looker Studio - Familiarity with BigQuery or SQL - Experience with enterprise or international clients Analytics Remote (United States)
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