Go Fish Digital

Conversion Rate Optimization Director About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. Go Fish Digital is where digital marketing meets clarity, creativity, and scale. As we continue to grow, our clients are asking deeper questions about what actually drives performance once traffic arrives. That’s where you come in. We’re looking for a strategic, systems-minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts. This role is responsible for translating user behavior, data, and insights into measurable improvements in conversion, revenue, and customer experience. As CRO Director, you’ll own optimization strategy from diagnosis through execution, set experimentation standards across teams, and help clients understand why changes work—not just what changed. You’ll operate at the intersection of UX, analytics, and business outcomes. What you’ll do You’ll own the CRO strategy for accounts from kickoff through ongoing iteration. That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments — then prioritizing opportunities based on impact, effort, and business value. You’ll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention. You’ll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you’ll document and refine internal CRO workflows, testing standards, and QA processes as the program scales. You’ll be trusted with things that matter: strategic direction, interpretation of results, and client confidence in high-stakes optimization decisions. What your day-to-day will look like Strategy & Client Communication - Define and defend CRO strategy: what to test, what to fix, what to measure, and why. - Translate behavioral data, test results, and UX insights into clear, executive-ready narratives. - Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence. - Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV. Page Template & System-Level Optimization - Evaluate and improve core page templates to reduce friction and better align with user intent. - Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints. - Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations. Experimentation Strategy & Test Design - Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences. - Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology. - Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool). - Ensure measurement plans, test validity, and statistically sound interpretation of results. User, Persona, and Journey Mapping - Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs. - Identify friction points, objections, and motivation gaps across the funnel. - Use AI and research tools to accelerate hypothesis generation, insight synthesis, and experimentation planning, without sacrificing rigor. Measurement, Learning, and Optimization - Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity). - Turn test results into actionable insights and next-step recommendations. - Continuously refine playbooks based on performance trends, user behavior changes, and platform updates. What you’ll bring to the role CRO & Growth Expertise - 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles. - Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments. - Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms. - Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar. - Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths. - Solid understanding of UX principles, persuasion, and conversion psychology—and how to apply them pragmatically, not dogmatically. Analytical Fluency - Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools. - Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity). - Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor. - Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes. Client Communication & Influence - Experience in an agency or consulting environment with direct client ownership. - Ability to explain complex findings in plain language to senior stakeholders. - Comfortable working independently, making judgment calls, and leading in ambiguous situations. Guidelines for your application What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations. Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too! The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed. Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress. Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off. We appreciate the effort you put into your application and look forward to getting to know you better! SEO Raleigh, NC Remote (United States)

SEO Strategist SEO Raleigh, NC Remote (United States) Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs. As an SEO Strategist, you will be responsible for developing and executing data-driven SEO strategies that align with our clients' key performance indicators (KPIs). You will own the SEO strategy from inception to execution, continuously evaluating performance and making adjustments to maximize results. In this role, you will serve as a trusted advisor to clients, clearly communicating the impact of our efforts and ensuring alignment with their business objectives. Additionally, you will proactively identify opportunities to integrate SEO with other marketing channels to enhance overall performance. Key Responsibilities - Develop and implement SEO strategies that align with client goals, adjusting as needed to maximize results. - Execute tactical SEO work, including technical SEO, on-page optimization, and content strategy. - Analyze performance data and create in-depth reports that effectively communicate results and insights. - Clearly explain SEO strategies and their impact to clients, ensuring they understand the rationale behind each approach. - Identify opportunities for cross-channel collaboration to enhance overall digital marketing effectiveness. - Provide strategic recommendations and actionable insights to improve organic search performance. - Communicate gaps in SEO strategies and processes to leadership to drive continuous improvement. - Stay up to date with industry trends, algorithm updates, and best practices to ensure Go Fish Digital remains at the forefront of SEO innovation. Skills - A strong understanding of SEO principles and experience developing successful SEO strategies. - Proven ability to manage multiple SEO campaigns while meeting deadlines and maintaining high-quality work. - Excellent analytical and critical thinking skills, with the ability to interpret data and derive actionable insights. - Strong written and verbal communication skills, with the ability to present complex SEO concepts in a clear and compelling way. - Proficiency in Google Business Apps (especially Google Sheets) and industry-standard SEO tools (e.g., Screaming Frog, Moz, Ahrefs, SEMrush, STAT, etc.). - 2-3 years of hands-on experience managing SEO campaigns, preferably in an agency setting. - Experience with client strategy development, communication, and proactive performance troubleshooting. - A proactive, solutions-oriented mindset with a passion for staying ahead of SEO trends. Preferred Qualifications - Previous experience in a digital marketing agency. - Familiarity with technical SEO, structured data, and advanced site architecture strategies. - Understanding of the interplay between SEO and other digital marketing channels such as paid media, social media, and content marketing. Guidelines for Your Application What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed. Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off. We appreciate the effort you put into your application and look forward to getting to know you better!

Generative Engine Optimization Strategist Go Fish Digital is where digital marketing meets clarity, creativity, and scale. As we continue to grow, we’re seeing increased demand in how clients show up, get cited, and earn trust inside AI-driven search experiences. That’s where you come in. We’re looking for a sharp, systems-minded strategist to lead AEO/GEO work across B2B, B2C, and eCommerce accounts, helping brands earn visibility, citations, and demand inside LLM-driven search experiences (ChatGPT, Google AI Mode/AI Overviews, Perplexity, etc.). As an AEO/GEO Strategist, you’ll own strategy from diagnosis to execution, translate complex LLM concepts into clear client-ready narratives, and turn owned assets into measurable improvements in how generative engines understand, select, and cite our clients. What you’ll do You’ll own AEO/GEO strategy for assigned accounts from kickoff through ongoing iteration, and you’ll be responsible for auditing and prioritizing owned-asset improvements across solutions pages, collections and category pages, PDPs/PLPs, help centers, and comparison pages. You’ll develop GEO content plans that align to defined persona cohorts and buyer-journey stages, while creating client-facing reporting and insights that clearly explain what changed, what worked, and what’s next. You’ll also identify cross-channel opportunities where SEO, content, PR, and paid efforts can reinforce generative visibility, and document and improve internal workflows, templates, and QA standards as the space evolves. You’ll be trusted with things that matter: strategic direction, performance interpretation, and client confidence in a space that’s still being defined. What your day-to-day will look like Strategy & Client Communication - Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clean, comprehensive, non-jargony way for stakeholders. - Set and defend strategic direction: what to build, what to fix, what to measure, and why. Linking GEO outcomes to business KPIs. - Operate as a trusted advisor: lead client conversations, align expectations, and communicate wins/risks with clarity. Influence & Execution Using Owned Assets - Improve solution pages and commercial landing pages to close buyer-journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities). - Create GEO-first content that outperforms baseline LLM understanding through structured, high signal coverage (clear definitions, constraints, examples, decision logic, pros/cons, edge cases, and “what to do next” guidance). - Recommend and collaborate on structured data, internal linking, and content architecture that strengthens entity associations and retrieval-ready coverage. Persona, Semantic, and Journey Mapping with AI Tools - Use tools like ChatGPT, Profound, and agentic workflows to: - Build persona cohorts, buyer-journey maps, and prompt/intent taxonomies - Produce semantic maps (topics → entities → questions → evidence) and prioritize coverage based on demand and business value - Generate and refine prompt sets for tracking, benchmarking, and iteration Measurement, Learning, and Adaptation - Track performance with a GEO measurement mindset (visibility, citation/carry-through, prompt coverage, conversion contribution), and translate findings into next actions. - Work autonomously in an evolving landscape—staying ahead of changes in ChatGPT behavior, AI Mode, and model updates and adapting playbooks quickly. What you’ll bring to the role AEO/GEO & Search Expertise - Strong understanding of modern search + LLM ecosystems (including how “answers” get formed and when citations appear). - Familiarity with technical SEO fundamentals (crawling/indexation, internal linking, structured data, canonicals). - Strong proficiency using AI tools (ChatGPT, Profound, and agentic environments) to accelerate research, mapping, and content systems—while maintaining quality control. - eCommerce experience (PLP/PDP optimization, attribute-driven content, category taxonomy, merchandising alignment). - Demonstrated experience influencing outcomes through owned content/IA optimization (commercial + informational). - 2-3 years of experience in prior SEO roles. 1 year of experience in generative roles preferred. Analytical Fluency - Excellent analytical thinking: can turn messy inputs into a prioritized plan with measurable outputs. - Experience building measurement frameworks (dashboards, tracking systems, prompt libraries, content QA rubrics). Client Communication & Influence - Experience in an agency or consulting environment with client-facing ownership. - Ability to translate technical concepts into clean, executive-ready communication. - Comfortable working independently, iterating quickly, and making judgment calls in ambiguous situations. Guidelines for your application What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations. Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too! The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed. Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress. Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off. SEO Raleigh, NC Remote (United States)

Media and Marketing Reporting Analyst Go Fish Digital is a premier digital marketing agency that helps some of the world's largest brands, franchises, and fast-growing startups improve their online presence. We are a team of innovators, technical marketers, and data-driven creatives. We are looking for a Media and Marketing Data Scientist to help us bridge the gap between complex datasets and actionable insights. About the role This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable. What you'll do - Client Leadership & Measurement Strategy - - Serve as the primary analytics contact for assigned clients - Participate in client calls to present performance, explain data, and provide actionable recommendations - Support the development of measurement frameworks, especially for ecommerce clients - Translate business goals into clear tracking and reporting approaches - Tracking Oversight & Execution - - Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads - Guide GTM (web + server-side) structure and GA4 event design - Support advanced implementations including Meta CAPI and Enhanced Conversions - Step in hands-on when necessary, but primarily ensure quality and consistency - Reporting & Data Integrity - - Ensure accuracy and consistency across reporting outputs (primarily Looker Studio) - Identify and resolve tracking gaps that impact data quality - Improve trust in data by proactively catching and fixing issues - Cross-Team Collaboration - - Work closely with media teams to align tracking with campaign strategy - Act as a bridge between analytics and media for troubleshooting and QA - Support internal standardization of tracking and reporting practices Qualifications - Must-Haves - - 5–8+ years in digital analytics, preferably in an agency environment - Strong ecommerce tracking experience - Expertise in GTM (web + server-side), GA4, and platform conversion tracking - Experience with Meta CAPI and Enhanced Conversions - Client-facing experience - Nice-to-Haves - - Proficiency in Looker Studio - Familiarity with BigQuery or SQL - Experience with enterprise or international clients Analytics Remote (United States)

What You'll Do - Translate client goals into clear creative hypotheses and lightweight prototypes. - Develop ads that can be tested and iterated quickly. - Lead the creation of both AI-generated and traditional assets (static, motion, short-form video). - Maintain prompt libraries, guardrails, and quality assurance standards. - Partner with account and media teams on KPIs, budgets, and testing agendas. - Integrate brand and performance insights back into each client’s creative system. - Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track. - Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems). - Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality. - Maintain a steady testing cadence with Search and Social teams. - Review performance results with the team and determine what to scale or retire. - Monitor overall creative effectiveness and the resources required to achieve it. What You'll Bring - 2–3+ years in art direction with shipped work that moved KPIs. - Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft. - Proficiency in Figma and Adobe CC; experience building and maintaining design systems. - Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic. - Experience managing freelancers or a small production team. - Fluency in growth metrics and creative testing. Nice to Have - Branding experience, Automation or scripting chops; motion/video workflow experience. Guidelines for Your Application What We Need: Include a portfolio link and a brief note on any AI and design system experience. Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed. Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off. We appreciate the effort you put into your application and look forward to getting to know you better!

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Social Commerce Senior Coordinator, you will flex across affiliate management, UGC creator strategy, and live shopping support. This is an entry-to-mid level role ideal for someone passionate about TikTok, creator culture, and performance marketing. You will work closely with senior strategists to execute, optimize, and scale social commerce programs. - You should be equal parts creative and analytical. - You should care about performance. - You should want to grow. Key Responsibilities - Affiliate Program Execution - Source and recruit creators aligned with brand positioning and funnel goals - Manage product seeding and creator communication - Track creator posting timelines and compliance - Monitor performance metrics (GMV, ROAS, CTR, CVR) - Surface weekly optimization opportunities - UGC Strategy & Creator Development - Assist in building creator shortlists based on campaign objectives - Contribute to creative briefs and hook development - Identify content trends and performance patterns - Track asset-level performance and recommend iteration paths - Support creator tiering and scaling strategies - Live Shopping Support - Assist in show prep and run-of-show development - Coordinate with hosts and moderators - Monitor live KPIs and engagement metrics - Contribute to post-live performance recaps and optimization recommendations - Reporting & Performance Analysis - Maintain tracking dashboards and reporting systems - Analyze creative and affiliate performance trends - Identify scaling opportunities - Contribute insights for internal and client discussions Qualifications - 1–3 years experience in social media, influencer marketing, paid media, or e-commerce - Deep familiarity with TikTok and short-form content ecosystems - Strong written communication skills - Comfortable working inside spreadsheets and performance dashboards - Highly organized and deadline-oriented - Data-curious and performance-minded - Coachable and eager to grow - Thrives in fast-moving environments Bonus if you have: - TikTok Shop experience - Affiliate platform experience - Experience briefing creators - Exposure to paid social testing - Experience in wellness, beauty, CPG, or fashion verticals What Success Looks Like - Within 90 Days: - Independently manage creator workflows - Contribute meaningful creative insights - Spot early performance trends - Support scaling of winning content angles - Within 4-6 Months: - Own elements of affiliate or UGC strategy - Influence creative direction based on performance data - Improve internal systems and processes - Support client-facing conversations with confidence