Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification