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Demand Generation Manager
Location
Colombia
Posted
48 days ago
Salary
0
Seniority
Senior
Job Description
Demand Generation Manager
Coupa Software
• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America. • Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs. • Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders. • Use a “test-measure-learn” approach to iterate and optimize programs and results. • Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase. • Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives. • Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.
Job Requirements
- 3 - 5+ years of B2B marketing experience, ideally within a large SaaS technology company, with a strong grasp of demand generation or growth marketing and sales processes.
- Hands-on experience with various MarTech solutions: Marketo and Salesforce.com experiences are required; Account-Based Experience Platform (6Sense preferred); Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred.
- Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
- Experience in marketing to Procurement or Supply Chain personas is not a requirement but highly preferred.
- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
- Possess a growth mindset, and the agility to adapt in response to evolving opportunities.
- Excellent organizational skills to juggle many tasks without losing sight of the highest priorities.
Benefits
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
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